<p>You can think about this using the basic theory of the firm that we teach in principles courses, such as <a href="https://friedmanseconomy.files.wordpress.com/2013/02/monopoly-abnormal-profit.jpg" rel="nofollow noreferrer">this one</a>.  The specifics of the graph will change depending on the assumptions of the market it represents (perfect competition, monopoly, etc), but the story should be the same.</p>

<p>In brief, each individual firm makes a production decision so that marginal cost (MC) equals marginal revenue (MR), where "marginal" means the next unit of production.  <strong>Keep in mind that a firm is always trying to maximize its profits.</strong>  Therefore, if <strong>MC > MR</strong> (the cost of the next unit of production exceeds the revenue of the next unit of production), it means the firm could increase those profits by producing one unit less.  If <strong>MC &lt; MR</strong>, then they could increase profits by producing one unit more.  <em>Only when <strong>MC = MR</strong> can the firm no longer increase its profits by changing the quantity it produces.</em></p>

<p>If anything happens in the market to lower production costs, it means the firm's old production decision leaves them with MC &lt; MR, and thus they should produce a higher quantity.  Continuing to produce the same quantity would mean they're earning lower total profit than they could be.</p>

<p>Of course there are a lot of simplifying assumptions in this model, which is why it's one taught in principles classes.  But that's the foundation of the idea you're asking about, I think.</p>

CC BY-SA 3.0
2017-12-23T01:30:43.910Z
Since marginal means "the NEXT unit of production", I can fully understand it in the context of MR > MC, if your revenue rises more than costs by producing 1 more unit, of course you would produce one more unit. However, if it's MC > MR, this only tells you that IF you produce one MORE unit, costs will rise more than revenue for the next unit produced. It only tells you not to produce more; it doesn't dictate that you should now produce LESS. What exactly am I missing here?
Charlz97
CC BY-SA 3.0
2017-12-23T08:14:47.083Z
@Charlz97 Think of it like an iterative process, where we start at zero (or some arbitrarily low number) and consider the next unit in succession, until we stop. The question, each time, is about the NEXT unit - we're not ever talking at all about the previous unit, because we *already considered it*. So when we say "produce less" here, we mean less than whatever amount that next unit would have us at. There is also the simplifying assumption that MC=MR exists as a whole number, rather than being some fraction of a unit we can't achieve.
Jeff
CC BY-SA 3.0
2017-12-23T09:26:24.133Z
@Charlz97 Furthermore, we assume they will chose to produce the unit where MC=MR because we're talking about *economic* profits. That is, profits over and above all costs, like wages. So even at zero economic profits the firm is still "making money" in the colloquial sense.
Jeff
CC BY-SA 3.0
2017-12-21T09:57:15.380Z
2017-12-21T09:57:15.380Z
Jeff
<p>I know that the conventional explanation linking fall in cost of production and rise in supply is that a fall in cost of production of A means that it is more profitable to produce A. Thus, suppliers will be incentivised to produce more of A, hence rise in supply of A. </p>

<p>My question is - why should suppliers even want to produce more? Can't they just enjoy the higher profits attained automatically through the fall in COP? What exactly is the explanation for them wanting to produce more? </p>

<p>This is the missing link in many explanations I see and I hope to clarify this, thanks!</p>

CC BY-SA 3.0
2017-12-20T08:38:26.660Z
OMG SO SORRY I'll edit it
Charlz97
CC BY-SA 3.0
2017-12-20T08:51:16.047Z
Why would they settle for earning higher profits from the existing supply when they could earn higher profits from the existing supply *and* additional profit from supplying additional units?
Ubiquitous
CC BY-SA 3.0
2017-12-20T09:16:56.633Z
@Ubiquitous  
Is it possible for a scenario whereby the cost incurred from supplying additional units outweighs the additional revenue gained from supplying additional units?
Charlz97
CC BY-SA 3.0
2017-12-20T09:17:23.107Z
Or is this an irrelevant question?
Charlz97
CC BY-SA 3.0
2017-12-20T09:21:25.927Z
@Charlz97 No. It must be true that the additional revenue from supplying the last unit is equal to the cost of that unit (otherwise, if the revenue were greater than cost then the firm could profitably increase supply; if it were less than cost then the firm would want to reduce supply). Now imagine we reduce the unit cost. Because revenue from the marginal unit was equal to cost before, it must now be strictly greater than cost so an increase in supply will strictly increase profit.
Ubiquitous
CC BY-SA 3.0
2017-12-20T20:06:35.733Z
I think what needs to be noted is that the model presented is controlling for a constant production function. so if costs go down i.e. price of capital or labor $\Rightarrow$ supply will go up
Bensstats
CC BY-SA 3.0
2017-12-22T06:42:02.400Z
Maybe the opertunity costs of not spending more short term to produce more, ends up costing more.
marshal craft
<microeconomics><supply-and-demand>
Supply and Demand: Why should lower costs lead to a rise in supply?
Charlz97
# Supply and Demand: Why should lower costs lead to a rise in supply?

(Asked by: username_0 on 2017-12-20)

I know that the conventional explanation linking fall in cost of production and rise in supply is that a fall in cost of production of A means that it is more profitable to produce A. Thus, suppliers will be incentivised to produce more of A, hence rise in supply of A.

My question is - why should suppliers even want to produce more? Can't they just enjoy the higher profits attained automatically through the fall in COP? What exactly is the explanation for them wanting to produce more?

This is the missing link in many explanations I see and I hope to clarify this, thanks!

**Tags:** microeconomics, supply-and-demand
> **Comments:**
> **username_0**: OMG SO SORRY I'll edit it  
> **username_1**: Why would they settle for earning higher profits from the existing supply when they could earn higher profits from the existing supply *and* additional profit from supplying additional units?  
> **username_0**: @Ubiquitous   Is it possible for a scenario whereby the cost incurred from supplying additional units outweighs the additional revenue gained from supplying additional units?  
> **username_0**: Or is this an irrelevant question?  
> **username_1**: @Charlz97 No. It must be true that the additional revenue from supplying the last unit is equal to the cost of that unit (otherwise, if the revenue were greater than cost then the firm could profitably increase supply; if it were less than cost then the firm would want to reduce supply). Now imagine we reduce the unit cost. Because revenue from the marginal unit was equal to cost before, it must now be strictly greater than cost so an increase in supply will strictly increase profit.  
> **username_2**: I think what needs to be noted is that the model presented is controlling for a constant production function. so if costs go down i.e. price of capital or labor $\Rightarrow$ supply will go up  
> **username_3**: Maybe the opertunity costs of not spending more short term to produce more, ends up costing more.  

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## 1 answers

### Answer by username_4 on 2017-12-21. Score: 2

You can think about this using the basic theory of the firm that we teach in principles courses, such as [this one](https://friedmanseconomy.files.wordpress.com/2013/02/monopoly-abnormal-profit.jpg). The specifics of the graph will change depending on the assumptions of the market it represents (perfect competition, monopoly, etc), but the story should be the same.

In brief, each individual firm makes a production decision so that marginal cost (MC) equals marginal revenue (MR), where "marginal" means the next unit of production. **Keep in mind that a firm is always trying to maximize its profits.** Therefore, if **MC > MR** (the cost of the next unit of production exceeds the revenue of the next unit of production), it means the firm could increase those profits by producing one unit less. If **MC < MR**, then they could increase profits by producing one unit more. *Only when **MC = MR** can the firm no longer increase its profits by changing the quantity it produces.*

If anything happens in the market to lower production costs, it means the firm's old production decision leaves them with MC < MR, and thus they should produce a higher quantity. Continuing to produce the same quantity would mean they're earning lower total profit than they could be.

Of course there are a lot of simplifying assumptions in this model, which is why it's one taught in principles classes. But that's the foundation of the idea you're asking about, I think.

> **Comments:**
> **username_0**: Since marginal means "the NEXT unit of production", I can fully understand it in the context of MR > MC, if your revenue rises more than costs by producing 1 more unit, of course you would produce one more unit. However, if it's MC > MR, this only tells you that IF you produce one MORE unit, costs will rise more than revenue for the next unit produced. It only tells you not to produce more; it doesn't dictate that you should now produce LESS. What exactly am I missing here?  
> **username_4**: @Charlz97 Think of it like an iterative process, where we start at zero (or some arbitrarily low number) and consider the next unit in succession, until we stop. The question, each time, is about the NEXT unit - we're not ever talking at all about the previous unit, because we *already considered it*. So when we say "produce less" here, we mean less than whatever amount that next unit would have us at. There is also the simplifying assumption that MC=MR exists as a whole number, rather than being some fraction of a unit we can't achieve.  
> **username_4**: @Charlz97 Furthermore, we assume they will chose to produce the unit where MC=MR because we're talking about *economic* profits. That is, profits over and above all costs, like wages. So even at zero economic profits the firm is still "making money" in the colloquial sense.  

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