<p>I found research on this topic from the recent October 2016 issue of the American Economic Journal: Applied Economics. However I could not find the PDF online from the site however I got it from a different source.</p>

<p>Titled as
<a href="http://documents.worldbank.org/curated/en/753501468015879809/pdf/WPS6723.pdf" rel="nofollow noreferrer">The Impact of High School Financial Education: Evidence from a Large-Scale Evaluation in Brazil</a> it is learned that its possible to change consumers habits via curriculum design.</p>

<blockquote>
  <p><em>We find significant treatment effects on spending behavior as well. In line with the concepts
  taught in the curriculum, the results show a 2.1-2.5 percentage point greater likelihood of
  comparison shopping before making purchases, and a 3.1-4.1 percentage point greater likelihood
  of negotiating price or payment method prior to purchases by students in treated schools. Further,
  the results show that 16 percent of students in treated schools made a list of monthly expenses as
  part of a budgeting exercise compared to 13 percent in the control schools in follow-up 1. These
  numbers are 17 percent and 14 percent respectively, in follow-up 2. <strong>All treatment effects are
  statistically significant at the 1 percent level.</strong></em></p>
  
  <p><strong>Overall, these results show a clear improvement in student behavior as a result of the financial education course, in line with concepts taught in the curriculum.</strong> </p>
</blockquote>

<p>The article concludes</p>

<blockquote>
  <p>Financial education in schools is an important policy focus in both developed and developing
  countries, yet its impacts are not well understood. This paper contributes to the literature by
  demonstrating that a financial education program targeted to youth in secondary school can
  improve both knowledge and behavior, as well as influence financial attitudes and preferences.</p>
</blockquote>

<p>Excellent research, and a recommended reading.</p>

CC BY-SA 3.0
2016-11-17T21:05:58.157Z
2016-11-17T21:05:58.157Z
EconJohn
<p>I'm doing some research on how education can change a consumers preference for a given good or service. Im looking for more research papers or books that discuss such a topic.</p>

<p>I've looked around online a little bit and read <a href="http://www.acrwebsite.org/volumes/9384/volumes/v04/NA-04" rel="nofollow">
The Effects of Consumer Education on Consumer Product Safety Behavior</a> by  Richard Staelin, however I'm looking for more sources on the topic.</p>

<p>Any suggestions?</p>

CC BY-SA 3.0
2016-08-23T22:20:23.980Z
It will be easier to search for education changing decisions/outcomes, rather than `preferences' as within most economics literature those don't change.
VCG
<reference-request><behavioral-economics><education-economics>
Sources on Educational intervention changing consumer preferences?
EconJohn
# Sources on Educational intervention changing consumer preferences?

(Asked by: username_0 on 2016-08-23)

I'm doing some research on how education can change a consumers preference for a given good or service. Im looking for more research papers or books that discuss such a topic.

I've looked around online a little bit and read [The Effects of Consumer Education on Consumer Product Safety Behavior](http://www.acrwebsite.org/volumes/9384/volumes/v04/NA-04) by Richard Staelin, however I'm looking for more sources on the topic.

Any suggestions?

**Tags:** reference-request, behavioral-economics, education-economics
> **Comments:**
> **username_1**: It will be easier to search for education changing decisions/outcomes, rather than `preferences' as within most economics literature those don't change.  

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## 1 answers

### Answer by username_0 on 2016-11-17. Score: 1

I found research on this topic from the recent October 2016 issue of the American Economic Journal: Applied Economics. However I could not find the PDF online from the site however I got it from a different source.

Titled as
[The Impact of High School Financial Education: Evidence from a Large-Scale Evaluation in Brazil](http://documents.worldbank.org/curated/en/753501468015879809/pdf/WPS6723.pdf) it is learned that its possible to change consumers habits via curriculum design.

> *We find significant treatment effects on spending behavior as well. In line with the concepts
> taught in the curriculum, the results show a 2.1-2.5 percentage point greater likelihood of
> comparison shopping before making purchases, and a 3.1-4.1 percentage point greater likelihood
> of negotiating price or payment method prior to purchases by students in treated schools. Further,
> the results show that 16 percent of students in treated schools made a list of monthly expenses as
> part of a budgeting exercise compared to 13 percent in the control schools in follow-up 1. These
> numbers are 17 percent and 14 percent respectively, in follow-up 2. **All treatment effects are
> statistically significant at the 1 percent level.***
>
> **Overall, these results show a clear improvement in student behavior as a result of the financial education course, in line with concepts taught in the curriculum.**

The article concludes

> Financial education in schools is an important policy focus in both developed and developing
> countries, yet its impacts are not well understood. This paper contributes to the literature by
> demonstrating that a financial education program targeted to youth in secondary school can
> improve both knowledge and behavior, as well as influence financial attitudes and preferences.

Excellent research, and a recommended reading.


---

