26 2 65 4 MA ETING RESEARCH AUTHORIZ ON
32 4 60 7 (DOMESTIC) (Recommended Proposal Attached)
67 8 71 10 No.
72 8 79 10 1998 -18D
22 9 27 11 2/ 26/ 98
8 10 12 11 Date:
22 10 51 12 KOOL Natural Lights Packaging - Round I
8 12 17 13 Description:
72 13 75 14 No
61 13 64 15 Yes
68 13 70 15 X
38 14 57 15 Research Req. Attached:
22 14 33 15 Nick Wilkerson
8 14 19 16 Requested by:
72 15 75 16 No
68 15 71 16 X
61 15 65 16 Yes
38 16 46 17 Budgeted:
36 17 56 19 Original Budgeted Amount:
8 19 33 21 Competitive Proposals Obtained:
75 20 82 22 Cost per Interview
63 21 71 23 Total Cost
52 21 60 23 Est. Travel
41 22 47 23 Cost ($)
20 22 26 24 Supplier
65 23 70 24 58,500
53 23 57 25 3,000
39 24 46 25 $ 55,500
8 24 20 26 Rabid Research
61 29 67 31 2 /26 /98
9 30 38 32 Proiected External Authorization Date
58 33 67 34 w /o 3/ 23 /98
9 34 21 35 Field Complete
9 35 15 37 Wave (s)
58 37 66 39 w/ o 4/ 6/ 98
9 38 29 40 Final Supplier Report Due
9 41 13 42 Wave
13 41 16 42 (s)
54 43 63 44 Qualatative
9 43 38 45 Project Type (Product Test, A & U, etc.)
57 46 63 47 $ 58,500
9 47 34 48 Total Authorized Project Amount
57 48 63 49 $ 58,500
11 48 38 50 To Be Deducted from 1998 Budget
62 49 64 50 $
11 50 38 52 To Be Deducted from 1999 Budget
26 56 35 58 12 groups
10 57 19 58 Sample Size:
40 58 51 59 Rabid Research
9 58 28 60 Recommended Supplier:
40 59 83 63 Rabid was selected due to the critical timing of the project and the lack of availability of other suppliers
9 60 33 61 Reason (s) for Recommendation:
69 62 78 65 B 90
24 63 45 66 naid
61 64 66 66 Date:
10 65 21 66 Submitted By:
69 66 79 68 
25 66 56 71 Autos Mgr. Trade & Consumer Research (to $ 100,000)
25 66 31 68 Analyst
61 67 66 69 Date:
10 68 21 70 Approved By:
61 70 65 72 Date:
10 71 21 73 Approved By:
26 72 53 74 Director Research Development (to $ 250,000)
61 73 66 74 Date:
10 74 21 76 Approved By:
25 75 51 77 Director Market Research (to $ 250,000)
61 76 66 77 Date:
11 77 22 79 Approved By:
26 78 51 80 Senior VP Marketing (to $ 1,000,000)
74 79 81 81 1998 -18D
61 79 71 81 Project No.:
61 82 71 83 Acct. Name:
18 86 25 88 Project File
11 87 16 88 Original:
18 88 29 89 MaDonna Sliker
10 88 14 90 CC:
11 90 16 91 MRADOM
0 95 30 98 220076948 PRODUCED FROM B&W WEB SITE
