3 5 40 11 The American Tobacco Company DIVISION OF AMERICAN BRANDS INC. 265 PARK AVENUE, NEW YORK, NEW YORK 00267
83 6 92 7 NYO 09 (10-81)
54 7 92 9 ADVERTISING AND SELLING AUTHORIZATION
12 13 83 15 DO NOT MAKE ANY COMMITMENT OR AUTHORIZE ANY EXPENDITURE OF ANY KIND FOR. ACCOUNT OF THIS COMPANY UNTIL EXECUTIVE APPROVAL HAS BEEN OBTAINED HEREON.
16 17 45 19 corporate Media Department
3 17 9 19 AGENCY
54 17 56 19 NO.
79 17 87 19 3/17/82
72 18 77 19 DATE
9 19 14 20 BRAND
40 19 46 21 MEDIUM
70 20 80 21 DESCRIPTION
1 21 24 24 LUCKY STRIKE LOW Tar Filters Box- 100%
39 21 47 23 Outdoor
67 22 87 24 30 sheet Posters (White Background)
70 28 74 30 July
29 28 35 30 April
9 28 20 30 PERIOD - FROM
53 29 58 30 THRU
22 30 89 33 ENTER ESTIMATES OF AMOUNTS TO BE EXPENDED BY MONTHS UNDER "REMARKS" OR ON ATTACHMENT. MAXIMUM EXPENDITURES AUTHORIZED
13 33 20 34 AIR TIME
2 34 9 35 1,680
12 34 34 37 30 Sheet Posters 
49 35 60 37 $ 26,880,00
67 35 88 40 1,600 posters plus 5% overrun (80) $ 16.00 each
13 38 17 39 SPACE
13 40 21 42 ART WORK
12 43 33 44 MECHANICAL PRODUCTION
13 46 28 47 DISPLAY MATERIAL
12 48 24 50 CONTINGENCY
12 51 40 52 Estimated Freight Charges
51 51 60 52 2.000.00
46 58 60 60 $ 28,880.00
38 59 43 60 TOTAL
74 59 83 60 APPROVALS
66 62 71 63 Agency
3 64 10 66 REMARKS:
66 64 71 65 Product
12 66 56 69 For posting in Cincinnati, Covington and Tampa/St. Petersburg.
66 67 70 68 Media
66 69 70 71 Sales
12 70 64 81 Posters are captioned for identification, "LUCKY STRIKES AGAIN (printed in red) with the word "New" printed in a snipe effect in the upper left corner. These posters have a white background and will be further identified as such in order to differentiate from a second design which will have a solid red background with white lettering.
66 72 72 73 Marketing
66 75 72 76 Executive
66 77 73 78 Accounting
12 82 61 86 Posters are printed six colors (four color process and two impressions of red) on white 70# outdoor poster paper.
80 82 85 83 L- 3a
66 82 78 83 Budget Allocation
81 85 86 86 M- 49
66 85 77 86 Authorization No.
