34 7 63 14 PROJECT STATUS REPORT CONFIDENTIAL
76 10 91 12 March 1, 1978
68 10 73 12 DATE
68 13 80 15 REVISION #
68 17 87 18 SECTIONS REVISED
27 17 46 19 True 100's (R&M)
7 18 9 19 A.
11 18 26 20 PROJECT NAME
66 18 68 19 N-
68 18 72 19 306
51 18 62 20 PROJECT #
11 19 28 21 PROJECT LEADER
29 19 49 21 Williams/ Giordano
51 20 66 21 TOTAL BUDGET
11 21 43 23 GENERAL PROJECT DESCRIPTION
44 21 85 24 True 100's, Regular and Menthol tar
11 23 93 25 reduction to the range of 8- 10mg tar. Variations to be: 1) Same taste
12 24 97 26 characteristics as current True 100's product and, 2) Taste characterist-
12 26 68 28 ics similar to True King Size, 5mg. tar product.
12 36 31 41 ESTIMATED TARGET DATE- ORIGINAL COMMENTS
57 37 70 40 REVISED TARGET DATE
6 50 8 51 B.
12 50 23 51 MARKETING
21 51 29 53 TARGET
12 51 17 53 SIZE
18 51 20 53 OF
29 51 37 53 MARKET
41 52 47 55 YEAR ONE
52 52 57 55 YEAR 
60 52 67 55 YEAR THREE
71 52 76 55 YEAR FOUR
80 52 86 55 YEAR FIVE
12 53 16 54 (BY
17 53 23 54 BRAND
24 53 26 54 OR
27 53 37 55 COMPANY)
88 56 95 57 UNITS
89 57 95 58 UNITS
89 59 95 60 UNITS
12 59 30 61 SALES OBJECTIVE
88 60 95 61 UNITS
12 60 40 62 ESTIMATED PAYBACK PERIOD
12 62 22 63 COMMENTS
11 66 34 70 MAJOR MKT. AND MKT. RESEARCH STEPS
48 67 67 70 ORIGINAL COMPLETION DATE
78 68 95 71 * REVISED COMPLETION DATE
12 70 32 72 In-home placement
48 70 52 72 1st
53 70 57 72 Qtr.
60 70 63 72 79
11 80 30 83 * EXPLANATION OF CHANGE
87 84 89 93 01408099
