1 4 21 5 MR 1909 (3-69) 100
21 6 62 10 BROWN & WILLIAMSON TOBACCO CORPORATION FILTER SCORES
58 16 67 18 Project #
69 16 78 18 1969-105
14 17 52 18 RALEIGH (BELAIR portion not tested)
2 17 9 18 Brand:
71 19 75 20 336
15 19 57 22 LAKE- NEW PACK: 40 (with BELAIR Badmin- ton: 20)
58 19 65 21 Sample:
2 20 14 21 Commercial:
71 21 76 22 (234)
57 21 67 22 PM6 Base:
2 22 10 24 Code #:
14 22 27 24 BW-RT-69-98
24 22 27 24 98
2 25 12 26 Supplier:
14 25 33 26 AUDIENCE STUDIES
36 29 48 30 TEST DATES
37 33 47 34 8/5 and 6
3 33 15 35 L. Angeles
39 35 43 37 8/8
2 36 11 37 Chicago:
33 41 39 44 PM6 SCORES
66 42 75 43 COMMENTS
34 46 38 48 1.7
58 46 79 49 This commercial was tested in color.
14 46 22 48 Overall
14 49 19 51 CITY
34 50 38 52 0.0
13 51 27 52 Los Angeles
34 52 38 53 3.3
14 52 22 53 Chicago
14 56 18 57 SEX
14 57 19 58 Male
34 57 38 58 0.0
14 59 20 60 Female
34 59 38 60 3.3
14 63 18 64 AGE
34 64 38 65 0.0
14 64 20 65 16-25
14 65 20 67 26-35
34 65 38 66 0.0
14 66 20 68 36-45
34 67 38 68 0.0
35 68 38 69 9.3
14 68 25 69 46 & Over
15 72 26 73 35 & Under
34 72 38 73 0.0
14 73 24 75 36 & Over
35 73 38 75 5.0
58 77 73 79 465607116
80 78 82 82 P
