66 1 70 2 DATE
71 1 84 2 April 27, 1981
38 2 69 3 MARKETING RESEARCH PROJECT APPROVAL
5 3 10 10 file
28 3 73 5 (To be filled out by Marketing Research Department)
46 7 52 9 PROJECT TITLE
53 7 69 9 No Side Stream Smoke Focus Groups
16 7 23 9 PRODUCT
79 8 87 9 5546/ 1481
74 8 78 9 JOB#
25 8 36 9 New Products
16 10 93 12 Research Design (N, Cells, Elegibility, Design, Key Banner Breaks, Methodology, Cities)
15 15 84 19 Three Groups (1 male/ 2 female) will be conducted in Ridgewood, N. J. on May 7th to explore the NSS concept/ product.
15 20 81 23 The groups will be comprised of random Reduced Tar smokers. No group will be over represented by brand, type or size of cigarettes.
15 24 78 26 All smokers will be 18 years and over and smoke 10+ cigarettes per day.
16 36 38 38 Key Criteria For Analysis
15 40 85 41 To determine if the NSS concept/ product is viable based upon smokers reactions.
16 47 34 48 Research Limitations
15 50 71 52 Information from this exploratory research is directional only.
15 58 27 60 Cost Estimate
31 59 36 60 $ 6.816
72 59 87 60 Ruth Manko Assoc.
58 59 70 60 Research Firm
59 60 67 62 Facility:
69 60 86 62 Suburban Associates
15 61 33 64 + - 10% Contingency Final Report Inc.
69 62 82 63 D' Arcy/ deGarmo
39 62 41 63 X
59 62 65 63 Agency:
35 62 38 63 yes
45 62 47 63 no
58 63 67 64 Incidence
35 63 38 64 yes
39 63 41 64 X
45 63 47 64 no
28 64 43 67 
15 65 26 67 Prepared by:
58 66 68 67 Length Int.
28 67 34 70 
15 68 26 70 Approved by
58 69 68 70 # Open Ends
27 70 36 78 
58 71 66 73 # Banners
58 74 89 76 Topline Oral presentation w/ o 5/ 18
15 74 32 76 Marketing Research
32 75 40 76 Director
58 79 91 81 Final Written presentation w/ o 5/ 25
15 79 29 80 Product Manager
61 80 74 82 Moderators fee:
77 80 85 82 $ 4. 500. 00
25 81 46 90 
87 82 89 91 89867723
77 82 85 83 1. 500. 00
61 82 69 83 Facility:
79 83 85 85 816. 00
61 83 67 85 Agency:
15 85 27 86 Group Product
28 85 34 86 Manager
