80 7 88 8 002/ 003
46 7 74 9 LORILLARD TOE CO NYO - SALES
8 7 39 9 12/08/97 09: 01 FAX 1 732 583 8977
57 10 72 12 SUBMISSION DATE
14 12 23 13 S. P. ZOLOT
7 12 10 13 TO:
69 14 74 15 FEB 23
47 14 52 15 DEC 8
58 14 59 15 X
8 14 13 16 FROM:
14 14 24 16 S. P. McBride
47 17 53 18 JAN 19
21 17 25 18 1/ 20
7 17 19 19 AREA REGION:
20 20 73 21 MAVERICK SPECIALS NON- MENTHOL- EXPANSION PROGRESS REPORT
8 20 15 22 SUBJECT:
9 24 20 25 DISTRIBUTION
8 25 72 28 DIRECT ACCOUNTS PROJECTED TO ACCEPT WHICH REFUSED ONE OR MORE PACKING
31 28 40 31 # OF STORES SUPPLIED
78 29 81 32 LT. K. S.
64 30 68 32 LT. 100's
11 30 27 31 NAME OF ACCOUNT
42 30 46 32 BOX 80's
48 30 55 32 LT. BOX 80's
71 30 74 31 K. S.
57 30 61 31 100's
17 33 21 35 None
8 53 51 55 TOTAL # OF INDEPENDENT SPECIAL EMPHASIS OUTLETS:
63 53 67 54 2.471
63 56 67 58 1,020
9 56 51 58 TOTAL # OF INDEPENDENT NEWPORT #1 CLUB OUTLETS:
45 59 63 63 TOTAL # OF NUMBER ONE CLUB OUTLETS WITH DISTRIBUTION
23 60 37 63 TOTAL # OF SP EMPHASIS OUTLEIS WITH DISTRIBUTION
66 60 68 61 %
40 61 42 62 %
12 61 18 62 PACKING
65 63 69 64 36%
53 63 56 64 365
40 63 43 65 22%
9 64 16 65 BOX 80's
29 64 31 65 542
66 64 69 66 34%
53 65 56 66 346
40 65 43 66 19%
29 65 31 66 475
9 66 18 67 LT. BOX 80's
66 66 69 67 36%
53 66 56 68 371
40 67 43 68 19%
29 67 31 68 479
9 67 13 69 100's
66 68 69 69 35%
28 68 31 70 451
53 68 56 69 355
40 68 44 69 18%
9 69 15 70 LT. 100's
9 71 12 72 K. S.
9 72 15 73 LT. K. S.
91 75 94 86 81749056
10 75 41 77 COMPETITIVE PROMOTIONAL ACTIVITY
9 78 76 80 PREDOMINANT BUYDOWN VALUE OF TARGETED BRANDS (DORAL G. P. C/ BASIC)
37 80 42 82 BASIC
46 81 52 82 G.P.C
26 81 32 82 DORAL
27 82 30 84 30
48 82 51 84 30
38 83 41 84 20
13 83 18 84 PACKS
47 85 51 87 $ 3.00
37 85 41 87 $ 2.00
14 86 21 87 CARTONS
26 86 28 87 $
28 86 31 87 3.00
13 87 22 88 (Where Applicable)
77 91 87 93 Page 1 of 2
45 92 51 93 12/8/97
11 92 22 94 Mav- nm- 1. xls
