64 3 73 5 C273- 82- 7
57 4 63 5 PDC #
64 5 73 6 1982 102KL
53 5 63 7 PROJECT #
7 6 30 8 TOP- LINES MENTHOL PRODUCT TEST
56 7 63 8 PAGE #
63 7 70 8 1 of 4
24 11 64 13 KOOL Lights KS vs. Bright KS Product Monitor
7 12 16 13 SUBJECT:
23 14 76 18 408 Menthol Lights / 105 Menthol Ultra, 111 Non- Menthol Lights / 92 Non- Menthol Ultras)
7 15 15 16 SAMPLE:
24 19 41 21 September 13, 1982
7 20 20 21 FIELD DATE:
62 21 65 23 TAR
67 21 72 23 NIC
74 22 80 23 MOIST
83 22 88 23 MENT
34 23 59 26 KOOL Lights KS - white tip - ping masked
74 23 79 24 14.0
21 23 33 25 # 839 / 869
62 23 65 24 9.1
68 23 71 25 .88
84 23 88 24 .4 4
7 23 20 25 CIGARETTES:
75 27 79 29 13. 5
21 27 33 29 # 869 / 839
35 27 58 29 Bright KS white tipping-
62 27 65 28 5. 5
68 27 71 29 .55
84 27 88 29 .841
35 28 87 32 masked / a certain proportion of the menthol result is pep- perrront oil; R&D is unable to determine the percentage.
60 32 79 34 Total Menthol Smokers
76 34 82 36 21- 34 (96)
49 34 54 37 Total (205)
58 34 63 37 Male (99)
67 34 73 37 Female (106)
85 34 89 37 35+ 109
7 35 19 37 PREFERENCE:
41 35 45 37 (n=)
28 39 39 41 KOOL Lights
78 39 83 41 56+++
86 39 88 41 50
59 39 65 41 60+++
49 39 55 41 53+++
69 39 72 41 46
60 42 61 44 34
28 42 34 44 Bright
78 42 80 44 35
49 43 52 44 39
69 43 72 43 43
86 43 88 44 42
69 45 71 47 11
27 45 40 47 No Preference
78 45 80 47 9
86 45 88 47 8
60 45 62 47 6
50 46 52 47 8
48 47 52 49 200
68 47 72 49 100
85 47 88 49 100
59 48 62 49 100
77 48 81 49 100
66 51 71 53 21- 34
80 51 83 53 35+
50 51 56 53 Female
37 52 41 53 Male
1 52 14 53 ATTRIBUTES:
21 52 27 53 Total
40 54 46 56 Bright
25 54 31 56 Bright
83 54 89 55 Bright
48 54 51 55 KL
54 54 60 56 Bright
69 54 75 55 Bright
18 54 22 56 KL
33 54 37 56 KL
63 54 66 56 KL
77 54 80 55 KL
1 57 15 60 STRENGTH (7= Stronger)
62 57 68 58 4.35**
77 57 81 58 4.27
84 57 89 59 4.45
56 57 60 59 4.71
18 57 25 59 4.31***
33 57 38 59 4.09**
48 57 52 59 4.51
70 57 75 59 4.74
26 57 31 59 4.59
41 57 46 59 4.45
61 60 67 62 3.61*
1 60 15 63 SMOOTHNESS (7= 5moother
32 60 38 62 3.73**
47 60 53 62 3.47
70 60 75 62 3.38
77 60 82 62 3.58
83 60 88 61 3.46
18 60 25 62 3.60**
26 60 31 62 3.42
56 60 60 62 3.41
41 61 45 62 3.43
1 63 15 66 AMT MENTHOL (7= More)
55 63 61 65 5.02
47 63 54 65 3.70***
18 63 25 65 3.64***
71 63 75 65 5.31
77 63 83 65 3.65***
62 63 69 65 3.63***
32 64 39 65 3.58***
84 64 89 65 4.61
26 64 31 65 4.94
41 64 46 65 4.85
47 66 53 68 3.33**
62 66 69 68 3.45***
70 66 75 68 2.99
1 66 16 69 MENTHOL TASTE (7= Better
26 66 31 68 3.04
42 66 46 68 3.02
18 67 26 68 3.39***
32 67 40 68 3.46***
84 67 88 68 2.08
56 67 60 68 3.06
77 67 83 68 2.34**
77 69 83 71 3.08**
47 69 52 71 2.97*
62 69 68 71 3.17***
32 69 39 71 3.28***
55 69 60 71 2.78
26 69 31 71 2.78
71 69 75 71 2.74
84 69 89 71 2.82
1 69 12 72 SATISFYING (7= More
42 69 45 71 2.78
18 70 25 71 3.12***
62 72 68 74 3.52***
83 72 88 74 3.39
1 73 15 76 APTERTASTE (7= Pleasant)
18 73 25 74 3.56***
26 73 31 75 3.24
32 73 39 74 3.69***
77 73 82 74 3.60*
41 73 46 74 3.21
47 73 52 74 3.44
55 73 60 74 3.26
71 73 74 74 3.07
41 75 46 78 3.95
25 76 31 78 3.96
71 76 75 78 3.92
32 76 36 77 4.02
84 76 88 77 3.99
47 76 52 77 3.99
77 76 81 77 3.94
56 76 60 77 3.96
1 76 14 79 EASE OF DRAW 17 Easier
17 76 23 78 4.00
62 76 67 77 4.07**
71 78 76 80 most
81 78 87 80 brand
1 79 5 80 NOTE
39 79 42 80 of
64 79 71 80 smoker's
43 79 45 80 the
46 79 50 80 test
61 79 64 80 the
75 79 81 80 often
20 79 28 80 reflectia
27 79 29 80 a
50 79 57 80 product
57 79 60 80 to
5 79 14 80 Attribute
15 79 21 80 scores
29 79 40 80 comparison
52 82 78 84 66 79% confidence Level
14 82 21 84 +/-/*
25 82 51 84 Directional Difference:
52 84 78 86 80- 94% confidence Level
25 84 47 86 Marginal Difference:
14 84 23 85 ++/--/**
52 85 76 88 95+% confidence Level
13 86 25 87 +++/---/***
25 86 51 87 Significant Difference:
72 88 88 90 620915734
