62 6 79 8 SUBMISSION DATE:
12 6 25 8 R. H. ORCUTT
5 6 8 8 TO:
74 9 80 11 DEC 26
59 9 66 11 OCT 3
5 10 11 12 FROM:
60 11 66 13 OCT 31
74 11 80 13 JAN 23
14 13 67 15 HARLEY- DAVIDSON 100'S CIGARETTES PROGRESS REPORT
5 13 14 15 SUBJECT:
19 19 71 21 EFFECTIVENESS OF PRE- SELL (REPORT ON OCT. 3 ONLY).
5 19 18 21 DISTRIBUTION:
5 28 64 31 DIRECT ACCOUNT AND CHAIN VOIDS (USE X TO INDICATE A VOID).
76 31 81 34 LTS. 100'S.
58 32 65 34 NO. STORES
70 33 75 34 100'S
24 33 32 35 ACCOUNT
5 55 51 57 % OF DISTRIBUTION ACHIEVED IN RETAIL OUTLETS:
39 58 56 60 % CLASSIFIED CALLS
39 61 53 62 % ANNUAL CALLS
5 64 27 66 PROMOTIONAL IMPACT:
5 67 17 69 $.50 OFF PACK:
89 74 91 84 9131506
5 75 20 77 SALES FORCE 20'S:
5 83 20 84 $5.00 OFF CARTON:
5 92 9 94 1 of 2
