61 9 79 10 SUBMISSION DATE:
15 9 28 11 R. H. ORCUTT
8 10 11 11 TO
61 12 68 14 FEB 17
74 12 81 13 MAY 11
15 12 27 14 J. J. BUXTON
8 13 14 14 FROM:
61 13 68 15 MAR 16
74 13 81 15 JULY 6
69 14 72 15 ☑
18 15 51 17 STYLE LIGHTS PROGRESS REPORT
8 16 17 17 SUBJECT:
23 21 77 23 EFFECTIVENESS OF PRE- SELL (REPORT ON FEB. 17 ONLY).
8 22 22 23 DISTRIBUTION
8 32 55 34 % OF DISTRIBUTION ACHIEVED IN RETAIL OUTLETS:
37 35 59 36 62% CLASSIFIED CALLS
37 37 56 39 10% ANNUAL CALLS
9 41 30 42 PROMOTIONAL IMPACT:
27 47 85 53 HAS PROVEN TO BE AN EXCELLENT TOOL IN GENERATING PACK TRIAL IN BOTH HIGH AND LOW DEVELOPMENT PRICE VALUE MARKETS. MANY DISPLAYS SELLING OUT BEFORE RECONTACT.
8 48 25 51 20 CENTS OFF PACK COUPON/STICKER:
27 54 78 58 ADDITIONAL SUPPLY WOULD BE HELPFUL. INITIAL QUANTITIES WERE QUICKLY DEPLETED
9 55 24 56 SALES FORCE 20'S
27 65 86 69 CARTON MOVEMENT SPOTTY AT THIS POINT. SUPPLIES ARE MORE THAN ADEQUATE AND THE NEED IS MOSTLY PACKAGE SUPPORT AT THIS TIME.
9 66 24 69 $1.50 OFF CARTON COUPON:
42 73 84 75 OUTDOOR AND PRINT ADS HAVE BEEN EFFECTIVE IN
9 74 41 76 EFFECTIVENESS OF ADVERTISING:
9 76 86 82 CREATING CONSUMER AWARENESS IN THOSE ARE EYE CATCHING AND CONSUMERS ARE MORE AWARE OF THE PRODUCT IN THOSE MARKETS WITH ADVERTISING.
87 84 89 93 89817999
9 90 18 91 PAGE 1 of 4
