65 1 92 12 6DR IV per II Revised MRA request one on LS to be
34 8 61 10 MARKET RESEARCH AUTHORIZATION
33 10 62 12 (Recommended Proposal Attached)
13 13 21 15 10/ /9 87
73 13 79 14 C- 40
7 13 11 15 Date:
64 13 67 15 No.
6 15 34 17 Description: CAPRI Expansion:
35 16 59 17 California- A&U Wave II
21 20 36 22 S. H. Trebilcock
70 20 73 22 Yes
74 20 76 21 x
7 20 19 22 Requested By:
44 20 69 22 Research Request Attached:
76 20 79 22 No
7 23 36 25 Competitive Proposals Obtained:
51 25 57 28 Est. Travel
78 25 87 28 Cost Per Interview
36 26 44 27 Cost ($)
13 26 21 27 Supplier
63 26 73 27 Total Cost
32 29 48 31 $70 70,825 +/ - 10%
60 29 73 31 $70 ,825 + - 10%
7 29 29 31 Kapuler Market Research
78 29 85 31 $47 .22
53 29 55 30 -0-
78 31 85 34 $74 .67
33 32 48 34 $112, 000 +/ - 10%
7 32 25 34 Market Facts, Inc.
53 32 55 33 -0-
59 32 75 34 $112 000 +/ - 10%
6 36 16 38 Projected:
39 36 63 38 Summary of Research Budget
69 37 81 40 780, 900. 00
22 38 28 40 8/ 3/ 87
6 38 21 39 Initiation Date
38 38 56 40 Total Area Budget:
22 40 31 42 9/ 23/ 87*
68 40 81 43 (381, 583. 08)
6 40 17 42 Field Start
38 40 60 42 Current Bal. Available:
6 43 20 45 Field Complete
21 43 29 45 10/ 11/ 87
38 44 58 47 This Change (From Current Budget)
69 44 80 45 -70, 825. 00
6 46 22 48 Final Report Due
23 46 31 48 11/ 16/ 87
38 48 62 51 This Amount (From Next Year's Budget)
57 48 61 49 -0-
4 49 38 61 *Actual start date on the part of supplier Technically was due to start 9/ 7 (the) 10 week post intro period) See Project File Note) LJS 10/ 13/ 87
38 52 50 54 New Balance
68 52 81 54 (452 ,408, 08)
66 56 81 59 1, 233, 308. 08
38 57 55 60 Committed to Date: (Current Year)
6 61 18 63 Sample Size
19 61 25 63 1. 500
6 62 26 64 Recommemded Supplier:
29 63 54 65 Kapuler Marketing Research
35 64 46 65 Low bidder.
6 64 34 66 Reason(s) for Recommendation
19 69 40 73 L J L. J. Spurtier
59 69 70 72 10/ 9/ 87
6 70 18 72 Submitted By:
53 70 57 72 Date
19 71 49 76 L. E. Gravely 
59 72 70 75 10/ 13/ 87
6 73 18 74 Approved By:
53 73 57 74 Date
53 76 57 77 Date
6 76 18 77 Approved By:
53 78 57 80 Date
6 79 18 80 Approved By:
6 81 18 83 Budget Check:
53 81 57 83 Date
19 83 29 85 K. F. Lyle
6 84 14 86 Original
16 84 28 86 Project File
14 85 16 86 -
59 86 69 88 1987- 113CA
16 86 32 87 S. Willinger (3)
47 86 58 88 Project No.
5 86 9 87 cc:
16 88 30 89 G. D. Raphael
16 89 37 91 V. Hansberry (If Int.)
59 89 65 91 CAPRI
46 89 58 90 Account Name
72 91 89 94 465915288
5 92 15 93 /lsbg1006
