12 11 15 13 TO:
24 11 34 13 R. B. SPELL
64 11 82 13 SUBMISSION DATE
12 14 18 15 FROM:
59 14 66 16 MAY 27
76 14 83 16 AUG 26
59 16 66 18 JUN 24
76 16 83 18 OCT 07
12 19 21 21 SUBJECT:
24 19 64 21 MAVERICK SPECIALS- PROGRESS REPORT
12 27 32 28 EFFECTIVENESS OF:
33 27 82 29 Pre- Sell Booklet /Coupon Maverick /Harley B1 G1 F
13 29 35 31 (Report on May 27 only)
12 31 21 32 PRE- SELL
12 45 30 47 BOOKLET/ COUPON
12 60 36 62 MAVERICK/ HARLEY B1 G1 F
13 74 50 76 COMPETITIVE PROMOTIONAL ACTIVITY
13 76 34 78 (Report on May 27 only)
91 76 92 83 92039708
12 78 87 80 Average Coupon Buydown Value On Targeted Brands (Doral/ Basic/ Monarch/ Cambridge/ GPC
28 82 34 83 PACKS
28 85 37 86 CARTONS
86 90 91 92 1 of 3
