58 10 72 12 NYO SLS GEN
76 10 85 12 00 /003
45 11 53 12 LORILLARD
24 11 37 13 214 340 9308
8 11 22 13 09/ 08/ 95 16: 17
32 13 62 15 SPECIAL PROMOTION EVALUATION
60 16 66 19 9 /8 /95
14 18 24 19 2 13
62 19 67 20 DATE
12 19 35 21 AREA/ REGION/ DIVISION
67 20 75 22 June/ July
42 21 62 23 PROMOTIONAL PERIOD:
24 21 27 23 28
12 22 21 24 PROMO #
28 23 48 26 Sunglasses / Newport
13 24 24 27 ITEM/ BRAND:
68 26 70 28 x
72 26 79 28 OTHER*
54 26 64 28 DIVISION
40 26 48 28 REGION
13 27 19 29 SCOPE:
29 27 34 29 AREA
26 29 45 31 Special Emphasis Calls
14 30 23 32 *EXPLAIN:
72 35 82 37 EXCELLENT
63 35 67 38 GOOD
53 36 58 38 FAIR
43 36 48 38 POOR
13 36 32 38 CHAIN ACCEPTANCE:
33 36 34 38 N/
34 36 37 38 A
72 39 83 41 EXCELLENT
62 39 67 41 GOOD
50 40 53 41 x
53 40 58 42 FAIR
43 40 48 42 POOR
13 40 38 42 INDEPENDENT ACCEPTANCE:
72 43 83 45 EXCELLENT
14 43 35 46 CONSUMER ACCEPTANCE:
50 43 52 46 x
63 43 68 46 GOOD
53 44 58 46 FAIR
44 44 48 46 POOR
63 47 68 49 GOOD
73 47 83 49 EXCELLENT
50 48 53 49 x
13 48 33 50 EFFICIENCY RATING:
53 48 58 50 FAIR
43 48 48 50 POOR
25 51 78 54 This item was perceived by retailers and consumers as a low
13 52 24 54 COMMENTS:
14 54 78 59 quality item. Several Sales Reps reported that on occasion our consumers would pass up the deal or leave the glasses in the store.
43 63 49 65 28728
14 64 38 66 #ITEMS/ DEALS RECEIVED:
65 66 69 68 NO*
50 66 53 68 x
53 66 58 68 YES
14 66 44 69 WERE QUANTITIES APPROPRIATE?
14 70 24 71 *EXPLAIN:
67 74 70 76 NO
51 74 53 76 x
55 74 59 76 YES
14 74 46 77 SHOULD PROMOTION BE REPEATED
14 77 30 79 IF NO, EXPLAIN:
46 81 83 84 The Promotion can be improved by upgrading
14 82 44 85 IF YES, CAN IT BE IMPROVED?
83 82 85 89 92094746
15 85 41 87 the quality of the sunglasses
