77 10 85 12 001 /002
8 10 21 12 09 /07 /35 15 15:48:48
24 10 35 12 317 8450971
45 11 53 12 LORILLARD
34 15 63 16 SPECIAL PROMOTION EVALUATION
57 19 62 20 9/ 8 /95
15 19 30 20 03/ 07/ 415415 & 418418
62 20 67 21 DATE
14 20 36 22 AREA REGION DIVISION
43 22 62 24 PROMOTIONAL PERIOD:
65 22 77 24 June /July 1995
14 23 22 25 PROMO #
23 23 25 24 28
27 25 44 27 Newport Sunglasses
15 26 26 27 ITEM/ BRAND
72 27 79 29 OTHER*
55 28 64 29 DIVISION
68 28 70 29 x
30 28 35 29 AREA
42 28 48 29 REGION
15 28 21 30 SCOPE:
15 30 24 32 *EXPLAIN:
25 31 46 32 Newport Special Emphasis
63 37 67 38 GOOD
72 37 82 38 EXCELLENT
34 37 37 39 N/A
54 37 58 39 FAIR
15 37 33 39 CHAIN ACCEPTANCE:
44 37 48 39 POOR
73 41 82 42 EXCELLENT
54 41 58 43 FAIR
63 41 67 42 GOOD
15 41 39 43 INDEPENDENT ACCEPTANCE:
42 41 43 43 x
44 41 48 43 POOR
73 45 82 46 EXCELLENT
63 45 67 46 GOOD
53 45 58 47 FAIR
15 45 36 47 CONSUMER ACCEPTANCE:
42 45 43 46 x
44 45 49 47 POOR
73 49 83 50 EXCELLENT
63 49 68 50 GOOD
42 49 43 50 x
44 49 49 50 POOR
54 49 58 50 FAIR
15 49 34 51 EFFICIENCY RATING:
26 53 79 54 Premiums packaged to large to store on a van. Could not get
15 53 24 55 COMMENTS:
15 56 80 60 enough on a van to sell all day. Retailers only accepted small quantities of deals. Consumers perceived value and not meet expectations.
40 65 76 66 22, 320 (Indy East & West) NO SHOW SAMPLES
16 65 38 66 #ITEMS/ DEALS RECEIVED:
54 67 57 69 YES
66 67 69 69 NO*
15 68 45 69 WERE QUANTITIES APPROPRIATE?
51 68 52 69 X
28 70 77 72 Chain stores will not accept multiple Newport Promotions
16 70 25 72 *EXPLAIN:
16 73 42 75 (Tier system) at the same time.
16 75 46 77 SHOULD PROMOTION BE REPEATED?
55 75 58 77 YES
64 75 65 76 x
67 75 69 77 NO
32 78 77 79 This model/ type of sunglass was not received well at
85 78 87 84 92094751
16 78 31 80 IF NO, EXPLAIN:
16 81 35 82 consumer/ retail level.
45 83 81 85 Velcro on strap did not hold. Two right
16 83 44 85 IF YES, CAN IT BE IMPROVED?
16 86 55 87 sides of velcro on same glass did not adhere.
78 88 85 96 R 9 95
