7 5 61 7 NEW EXPORT PRODUCT DEVELOPMENT CHARTER
7 7 11 8 Date:
12 7 18 8 6/ 24/ 94
7 10 26 11 BRAND/PROJECT NAME:
7 13 71 16 RICHLAND Kings (Soft Pack) -Duty Free (Phoenix)
7 19 16 20 MARKET (S):
7 22 34 24 World- wide Duty Free
7 28 16 29 OBJECTIVE:
8 29 73 33 Generate incremental volume for B& W by providing a low price brand to various international duty- free markets.
7 37 25 38 SOURCE OF BUSINESS:
49 39 59 40 Target Audience:
7 39 23 40 Major Competitive Brands:
49 42 67 43 Value- conscious Smokers
7 42 11 43 TBD
7 48 27 50 COST OR RETAIL PRICING:
8 52 11 53 TBD
7 56 14 58 VOLUME:
7 58 12 60 Start Up
49 58 63 60 Est. Monthly Ongoing:
59 60 63 61 TBD
17 60 20 61 TBD
7 65 30 66 INITIAL MATERIALS REQUIRED:
37 65 44 66 Qty In Units
49 65 56 66 Dollar Cost
37 67 43 68 On Hand
7 67 18 68 Pack Flats Labels:
37 68 44 70 On Hand
7 69 12 69 Cartons:
56 70 59 71 $250
37 70 40 71 500
7 70 11 71 Cases:
7 73 16 75 TIMETABLE:
49 75 55 76 Shipping:
7 75 16 76 Manufacturing:
49 77 63 78 In- Market Arrival Date:
7 77 19 78 Product Specs Date:
49 78 57 79 Launch Date:
7 79 21 79 Start Manufacture Date:
7 81 21 83 APPROVALS:
87 82 90 83 Date
44 82 47 83 Date
49 83 59 85 VP Int'l Planning
7 84 16 85 Group Prod Dir
49 87 60 88 VP Int'l Marketing
7 87 16 88 Dir. Int' Admin
49 90 58 91 Senior VP Int'l
7 90 16 91 Regional Dir/ VP
67 93 83 95 670886182
