18 5 28 6 R. B. SPELL
66 5 83 6 SUBMISSION DATE:
10 5 13 6 TO:
10 8 16 10 FROM:
18 8 29 10 S. J. Farnham
66 8 72 10 OCT 3
81 8 87 10 DEC 26
66 10 72 12 OCT 31
81 10 87 13 JAN 23, 1995
90 10 92 11 X
10 12 19 13 SUBJECT:
20 12 71 13 HARLEY DAVIDSON 100'S CIGARETTES PROGRESS REPORT
10 18 24 19 DISTRIBUTION:
24 18 74 19 EFFECTIVENESS OF SELL (REPORT ON OCT 3 ONLY).
10 27 68 29 DIRECT ACCOUNT AND CHAIN VOIDS (USE X TO INDICATE A VOID).
83 30 88 33 LTS. 100'S
63 30 71 33 NO. STORES
77 31 81 33 100'S
29 32 37 33 ACCOUNT
30 33 36 35 NONE
10 54 55 55 % OF DISTRIBUTION ACHIEVED IN RETAIL OUTLETS:
40 57 60 61 9 0 % CLASSIFIED CALLS 2 % ANNUAL CALLS
10 62 31 64 PROMOTIONAL IMPACT:
10 66 22 67 $ 50 OFF PACK:
29 66 80 69 Excellent movement when couponed. Without coupons, movement slows dramatically!
29 73 51 75 Excellent but quickly depleted.
10 73 25 75 SALES FORCE 20'S
88 78 90 85 92657311
29 81 63 82 Excellent. Continues to drive all carton business
11 81 25 82 $ 5.00 OFF CARTON:
10 90 15 91 1 of 2
