28 2 66 4 MARKETING RESEARCH AUTHORI TION
34 4 61 7 DOMESTIC (Recommended Proposal Attached)
23 7 33 9 March3, 1995
68 7 71 9 No.
10 8 14 9 Date:
74 8 81 9 1995- 48D
23 9 77 12 LUCKY STRIKE QUALITATIVE ADVERTISING RESEARCH - GATEWAY CITIES
10 9 18 10 Description:
10 12 20 14 Requested by:
23 12 32 14 A. A. Strobel
68 12 70 13 X
39 12 57 14 Research Req Attached:
62 12 65 13 Yes
73 12 75 13 No
39 14 46 15 Budgeted:
62 14 65 15 Yes
73 14 75 15 No
79 14 81 15 X
37 15 56 17 Original Budgeted Amount:
62 15 63 17 $
63 15 64 16 
10 17 33 18 Competitive Proposals Obtained:
33 17 78 18 Only two bidders because third supplier has not yet signed B & W
10 19 16 20 contract.
75 20 82 23 Cost per Interview
63 21 71 23 Total Cost
21 21 27 23 Supplier
42 21 48 23 Cost ($)
52 21 60 23 Est. Travel
10 23 24 25 Analytic Insight, Inc.
41 23 46 25 27,000
54 23 58 24 2,500
65 23 70 24 29,500
41 25 46 26 29,216
10 25 24 26 Goldfarb Consultants
54 25 58 26 2,500
65 25 70 26 31,716
10 28 17 29 Projected:
42 28 61 29 Summary of MRD Budget
70 28 74 29 1995
71 29 77 31 500,000
10 29 23 31 Internal Init Date
30 29 34 31 3/ 1/ 95
44 29 60 31 Total Area Authorized
10 33 18 34 Field Start
42 33 61 34 Current Balance Available
71 33 76 34 382,575
10 34 16 36 Wave(s)
29 34 35 35 3/ 20/ 95
71 35 77 37 29,500
51 36 60 37 This Change:
44 37 61 39 (From Current Budget)
9 39 20 40 Field Complete
29 40 35 42 3/ 25/ 95
39 40 58 44 This amount: (From Next Year's Budget)
10 41 16 42 Waves(s)
75 41 76 42 0
9 45 22 48 Final Report Due (Supplier Rpt.)
51 45 61 47 New Balance:
71 45 77 47 353,075
71 48 77 50 146,925
46 48 61 52 Committed to Date: (Current Year)
10 48 16 50 Wave(s)
29 48 35 50 3/ 31/ 95
51 53 61 55 Project
63 53 82 56 Qualitative Research (Product Test, A & U etc.)
10 55 19 56 Sample Size:
39 56 53 58 Analytic Insight, Inc.
10 56 27 58 Recommended Supplier:
39 58 47 59 Lowest Bid
10 58 33 60 Reason(s) for Recommendation:
25 61 37 64 
38 61 50 66 
65 62 75 65 3433/ 3/ 95
10 63 20 64 Submitted By:
60 63 64 64 Date:
66 64 76 68 3/ 3/ 95
31 64 47 67 
25 64 32 66 Analyst
10 66 20 67 Approved By:
60 66 64 67 Date:
43 67 44 69 $
26 67 50 69 Asst. Mgr. Con. Res. (to $100,000)
33 67 37 69 Con
40 67 43 69 (to
30 67 33 69 Mgr.
37 67 40 69 Res
10 69 20 70 Approved By:
60 69 64 70 Date:
26 70 58 72 Director Forecasting & Mkt. Res. (to $250,000)
29 70 48 73 
67 71 75 74 3/ 3/ 95
60 72 64 73 Date:
10 72 20 73 Approved By:
26 73 52 75 Senior VP Marketing (to $ 1,000,000)
27 74 35 76 
10 75 20 76 Budget Check:
35 75 41 76 
60 75 64 76 Date:
26 76 34 78 Vicki Clark
60 78 69 79 Project No:
60 79 69 81 Acct. Name:
10 82 16 84 Original:
17 82 24 84 Project File
17 84 24 85 H. Williams
10 84 12 85 cc:
69 85 84 88 466840246
10 86 15 87 MRADOM
0 95 30 98 466840246 PRODUCED FROM B & W WEB SITE
