What does SnapCap specialize in? Who do #1's sell their products to? Who do retail stores sell their products to? Is #2 the same as #3?
Retail
SnapCap specializes in small business loans. Retail stores sell products to individual consumers.  Small businesses are not individual consumers.
Sale of goods and services from individuals or businesses to the end-user
Is SnapCap an example of a retail store?