question: Why fresh fruit producers are using eye-catching design for wholesale boxes which the typical buyer will never see?
comment: It is cheap to do. The boxes need some paint for weather resistance and the box manufacturer have set up all their equipment to paint patterns so the price is the same for boxes with and without a pattern. And then some shops stack the wholesale boxes on the floor where customers will see them. It also helps out workers as it is harder to miss brightly colored boxes and they will often instinctively stack these first as well.
passages: Andrew is the author of "Box Bottle Bag: The World's Best Package Designs from The Dieline," which was published in 2010. The book contains more than 140 projects divided into six chapters: Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. The featured works come from Turner Duckworth, Hatch Design, Interbrand, Hornall Anderson, Duffy & Partners, BBDK, Aesthetic ApparatusWolff Olins, Inc., Miller Chill, Coca-Cola, Aveda, Williams-Sonoma, Method, Right Guard, 10 Cane Rum, Harrod's and Starbucks.
  
  Section::::The Dieline Conference.
   The most common boxes are up to 11 inches in width, some have sliding lids and others are hinged with a lock on the front. Typically these boxes are not exceptional, however there is a small group of boxes from Matara that tend to be superior in the use of quills and ivory discs and these boxes command high prices. In general, boxes larger than 13 inches wide tend to be superior, they were aimed at the more affluent client who could afford the extra time and attention to detail. 
   BULLET::::- One advantage of selling value-added products is growers can create jams or juices from produce that might not otherwise be sold because of cosmetic blemishes, seasonal market saturation, or overproduction. Converting excess fruits or vegetables into a product that can be sold in the off-season is one more chance for income. Having products to sell year-round can also mean more regular customers.
  
  Section::::A century and a half of food safety regulation.:New York City regulations.
  
  LICENSE DESCRIPTION:
   Retailers often ask for merchandise to be delivered to them in shipping containers which allow the easy stocking of full case loads. The goal is to put the case directly onto shelves and stocking locations without individually handling the unit packs or primary packages. Retailers often require products to come in shelf -ready packaging to reduce stocking costs and save labor expenses.
  
  Several specialized box designs are available.
  
  Section::::Individual mixed shipments.
   According to the FruitGuys website, an integral part of the company’s socially responsible approach is its commitment to using eco-friendly packaging. All boxes used are made of 75 to 100 percent post-consumer recycled cardboard, printed with soy-based inks and reused up to four times. The company also uses a custom-made packaging machine that cuts down on cardboard use by 40 percent.
  
  Section::::Community work.
   BULLET::::- Los Angeles: in Downtown Los Angeles, utility boxes were painted in a project taking place during January 2014. The micro-public art project began in Boyle Heights along the First Street Corridor and expanded into downtown and is led by councilman José Huizar.
  
  BULLET::::- Santa Ana, California: in July 2013, as part of efforts to beautify the city, the Santa Ana City Council set up a Utility Box Art Project and launched a call for artists, with a stipend of $700 for each box plus $200 for supplies.
   BULLET::::- Sequim, Washington sponsors a utility box art program and so far painted utility boxes include those by artists Gary Robertson, Katelin Ghormley and Dale Faulstich.
  
  BULLET::::- Madison, Wisconsin began placing art on City-owned utility boxes in fall of 2016.
   Producers like BiB packaging because it is inexpensive. BiB also offers environmental benefits by allowing contents of 1.5–1000 liters, so that less packaging or labelling is required. The material it is made from is lighter than the other plastic alternatives, providing it with a better carbon footprint.
  
  Section::::Wine cask.
   Packed fruit is designated by size, based on the average number of pieces it takes to fill a box. In the days of wooden crates, sizes generally ranged from the 100s to the 390s, demonstrating the wide range of sizes. The sizes for the smaller cardboard boxes introduced in the 1950s and still in use today range from the 40s to the 210s, depending upon the variety of fruit being shipped.
   Edible Arrangements
  
  Edible Arrangements is a U.S.-based franchising business that specializes in fresh fruit arrangements, melding the concept of fruit baskets with designs inspired by the floral business. The company also sells a variety of specialty fruit gift items, such as gift boxes featuring premium chocolate dipped fruit, and fresh-fruit-to-go products.
  
  Section::::History.
   Vegetable box scheme
  
  A vegetable box scheme is an operation that delivers fresh fruit and vegetables, often locally grown and organic, either directly to the customer or to a local collection point. Typically the produce is sold as an ongoing weekly subscription and the offering may vary week to week depending on what is in season.
   Many international shipments are handled very well: boxes are unitized, shipped on covered trucks or intermodal containers, and storage is in warehouses. Normal “domestic boxes” are commonly used.
  
  Break bulk cargo needs to be water resistant and heavy duty. Even shipments initially sent via intermodal freight transport may have subsequent logistics operations that are extreme and uncontrolled. The specific conditions in the destination port and the country of use need to be considered for design of export boxes.
  
  Section::::Dangerous and hazardous goods.
   The fourth principle is the use of color psychology, and the locations of the food, similar to its use in fast food branding.
   In 2017, India produced 1.4 million tonnes of jackfruit, followed by Bangladesh, Thailand, and Indonesia.
  
  The marketing of jackfruit involves three groups: producers, traders, and middlemen, including wholesalers and retailers. The marketing channels are rather complex. Large farms sell immature fruit to wholesalers, which helps cash flow and reduces risk, whereas medium-sized farms sell the fruit directly to local markets or retailers.
  
  Section::::Cultivation.:Commercial availability.
   BULLET::::- G.11 Geneva 11 is the second release of the Cornell breeding program similar in size to M.26 (Class 4), but more productive. Has the advantage of being resistant to fire blight and crown rot as well as only rarely producing suckers or burr knots.
  
  BULLET::::- G.41 Geneva 41, released in 2005, produces trees the size of M.9. The rootstock was developed from a cross between M.27 and Robusta 5 made in 1975. Resistant to Crown|Collar|Root rot(Phytophthora) and fire blight.
   High value products are inviting to theft. Security packaging can be an important consideration to help reduce package pilferage. Authentication technologies can be used to help verify that the expensive luxury product is not among the many counterfeit consumer goods.
  
  Security solutions involve "all phases" of product production, packaging, distribution, logistics, sale, and use. No single solution is considered as "pilfer proof". Often, packaging engineers, logistics engineers, and security professionals have addressed multiple levels of security to reduce the risk of pilfering.
  
  Each situation is unique. Some considerations have included:
   Ifco trays (an acronym for "international fruit container") are containers developed in Germany in 1992 which are primarily used in retail to hold fruit and vegetables and to transport fish. They are attractive for environmental reasons due to their ease of reuse, their capability of being stacked when full of produce in many different configurations and that they can be flattened when empty for compact return to producers/shippers/growers or for storage purposes. Their adoption has generated controversy between developed countries which are consumers of produce and developing countries which are producers, primarily due to the cost of using the trays as opposed to using locally produced containers. In particular, many developing countries lack the capital-intensive infrastructure to develop and support the hi-technology plastic molding machinery necessary to produce the returnable trays. Analysis continues to compare the relative benefits of reusable trays, which require a full cycle (use, cleaning and return) versus one-time-use disposable containers which do not require return to the shipper, but instead are disposed of after one use. Disposable containers create a waste-disposal burden on recipients while the returnable containers burden producers who must purchase containers and arrange for a return cycle.
   BULLET::::- Marketing - The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Aesthetically pleasing and eye-appealing food presentations can encourage people to consider the contents. Package design has been an important and constantly evolving phenomenon for several decades. Marketing communications and graphic design are applied to the surface of the package and (in many cases) the point of sale display. The colour of the package plays a significant role in evoking emotions that persuade the consumer to make the purchase.
   For another large project, the group tagged all 25 trees in the median of Allen Parkway in Houston for the annual Art Car parade in May 2006, wrapping them in blankets measuring two feet tall by two and a half feet long. A year later, they were invited to the Standard Hotel in Los Angeles, which caters to an edgy clientele, to tag a glass box featuring trendsetters' designs and concepts.
   The number of ivory dots and their close proximity together are a good indication of a valuable box. The finest boxes from Galle may have an ivory disc positioned every .5 cm on all of the ebony borders. By contrast a lesser box may have dots 1 inch apart or more. Boxes from Matara often had two small dots directly above and below larger dots all around the border. 
   A limited product selection can make the purchasing decision easier. In a study done at a high end supermarket in California by psychologist Shenne Iyengar and Mark Lepper, there were two tables of jam samples, one with 24 flavors and the other with 6 flavors. More shoppers were attracted to the booth with the larger selection, 60%, as opposed to 40% being attracted to the smaller selection, but the sales that resulted from that were surprising. Only 3% bought from the larger selection and 30% from the smaller suggestion.
  
  Section::::Methodology.:Techniques.:Bundling.
   BULLET::::- Packing and production: In many distribution centers it is not feasible to store stock in many different packaging styles or quantities, and while it may cost a customer more to do so, many customers, such as supermarkets, prefer their own packaging on stock. Because of this, packing benches are used to take raw items, such as a box of balloons, and pack them at a specific unit quantity, which are then packed into cartons and labeled accordingly for a customer. In many circumstances this may be more inexpensively done at a distribution center than by a customer or client.
   The Fresh’n Fruity packaging features in the first book from brand packaging website www.thedieline.com, called Box Bottle Bag, published in 2010.
  
  Section::::Past works.:Big Wednesday.
  
  New Zealand Lotteries Commission appointed Dow Design in 2005 to create a brand identity for Big Wednesday, the first midweek televised lottery in New Zealand offering substantial non-cash prizes, such as luxury cars, atop a significant cash prize (minimum value of $2 million).
  
  Section::::Past works.:Robert Harris.
   Section::::Campeau Construction.
   In addition, to help “dress up” the CBU, some manufacturers have developed USPS Approved caps and pedestals. Available in various designs, these fashionable snap-together accessories place the final touches on the CBU so that it will complement the surrounding architecture. Only caps and pedestals which have been approved by the USPS can be added to the officially licensed CBU.
  
  [edit] Other Equipment Options
  
  The USPS created guidelines to dictate that wall-mounted vertical or horizontal wall-type boxes are to be specified in these settings. To represent the various levels of “approval” by the USPS, these wall-mounted mailboxes have been “rated”.
  
presuppositions: The only reason why fruit producers would put designs on their wholesale boxes is for the benefit of buyers. Buyers will never see wholesale boxes for fruits.
corrections: The boxes need designs for some weather resistance. Some shops stack wholesale boxes on the floor where customers will see them.
raw_presuppositions: The only reason why fruit producers would put designs on their wholesale boxes is for the benefit of buyers. Buyers will never see wholesale boxes for fruits.
raw_corrections: The boxes need designs for some weather resistance. Some shops stack wholesale boxes on the floor where customers will see them.