question: Why are almost all "list" websites made in form of "click to see next", when it would be much more comfortable to view them on one page?
comment: Because every page has ads on it. Each one a person visits is more money for the person that runs the website. They don't care about your comfort, they care about their wallet.
passages: Many companies that do pay per click advertising also use minisites. This allows them the ability to create pages that specifically advertise the particular search term the visitor came in through. For example, if the company sells software with a home version and a business version, they would have two minisites for promoting each. These would be two completely different audiences to target for PPC, so they would send each stream of traffic to its corresponding minisite.
  
  Section::::Marketing minisites.
   A marketing minisite often has a short lifespan. The marketers usually sell information products and software on these sites. In this category you will usually find site that are one column layouts. In early ages of the internet they were usually only using text, but as marketing evolved they got more media friendly, using graphics, video and audio, such as:
  
  BULLET::::- graphical headlines
  
  BULLET::::- audio messages to welcome the user
  
  BULLET::::- video to present product features and more
  
  Section::::Marketing minisites.:Usual structure.
  
  The usual structure of a modern selling minisite is:
  
  BULLET::::1. Graphic header
  
  BULLET::::2. Video
  
  BULLET::::3. Graphic title
   The process of collecting thoughts into chapters or sections has long existed and probably the best example of the provision of a more interactive content delivery mechanism is a modern website where content is freely navigated by the visitor to the site via a structured hierarchy. In this context, many pages, often exceeding hundreds or even thousands, are served by a web server but a user only ever retrieves and reads those pages that he/she is interested in during a particular visiting session. Intuitive navigation following the three-click rule provides multi-level structuring of the content which enables users to rapidly locate the content of interest.
   Before the widespread implementation of CSS, designers commonly used tables to lay out pages. Sometimes they achieved their desired layout by nesting several tables inside each other. Although placing the columns inside table cells easily achieves the desired visual appearance, using a table is semantically incorrect, although the "role" WAI-ARIA HTML attribute can be set to "presentation" to regain semantic context. There is also no way to control the order of the columns in the page source.
  
  Section::::Known workarounds.:Divisions with display:table.
   More sophisticated doorway pages, called "Content Rich Doorways", are designed to gain high placement in search results without using redirection. They incorporate at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance. Visitors are offered standard links as calls to action.
  
  Landing pages are regularly misconstrued to equate to Doorway pages within the literature. The former are content rich pages to which traffic is directed within the context of pay-per-click campaigns and to maximize SEO campaigns.
   The reason for the increase in click through rates on the first three search results is due to the way users view the result page. Google’s study showed that users usually read the entire title and description of the first three listings, then the title and only part of the description of the next few results. As users scroll down the page, they tend to read only titles and then, towards the end of the page, not even that. This implies that a website may not be getting any traffic due to its positioning on the search results.
  
  Section::::Usage.
   Holy grail (web design)
  
  The holy grail refers to a web page layout which has multiple, equal height columns that are defined with style sheets. It is commonly desired and implemented, but for many years, the various ways in which it could be implemented with the current technologies all had drawbacks. Because of this, finding an optimal implementation was likened to searching for the elusive Holy Grail.
   A link-rich site that is low on content is sometimes referred to as a "gateway site." Link-rich portals were popular on the Web in 2000. Yahoo! and other sites featuring categories with many links were heavily used and often required fewer than three clicks to reach the content. Web designers were creating flat sites with content positioned close to the top of pages.
   Section::::Advantages.:Bandwidth savings.
  
  Tableless design produces web pages with fewer HTML tags used purely to position content. This normally means that the pages themselves become smaller to download. The philosophy implies that all the instructions regarding layout and positioning be moved into external style sheets. According to the basic capabilities of HTTP, as these rarely change and they apply in common to many web pages, they will be cached and reused after the first download. This further reduces bandwidth and download times across the site.
  
  Section::::Advantages.:Maintainability.
   Some businesses only use minisites for their marketing whereas other companies use them as secondary sales pages to their main sites. One-man businesses as well as Fortune 500 companies will use these types of sites. Minisites are very high converting, and many types of businesses choose to utilize them for their marketing campaigns for that reason.
   Although they are most popular in the direct marketing industry any kind of company can benefit from a minisite in the form of a landing page. They can be used to introduce a new product; they can also be used for promotions and contests. Anything a company wanted to separate from their own regular website would be a good candidate for a minisite.
   Section::::Advantages.
  
  Section::::Advantages.:Accessibility.
  
  Because of the Internet's rapid growth, expanding disability discrimination legislation, and the increasing use of mobile phones and PDAs, it is necessary for Web content to be made accessible to users operating a wide variety of devices beyond the relatively uniform desktop computer and CRT monitor ecosystem the web first became popular on. Tableless Web design considerably improves Web accessibility in this respect.
   In search engine marketing, companies try to place their websites in the top results for searches. It was previously considered that a website should be seen on the first page of the search engine and it was even better if the website was ranked higher on the first page. This was until a trend was identified, showing that it was only the first three results on a search engine that had high click-through rates whilst the remaining results had very low click-through rates.
   Businesses focused on expanding their reach to more customers will want to pay attention to the increase in volume of visitors, as well as the quality of those interactions. Traditional measures of volume include number of visitors to a page and number of emails collected, while time spent on page and click-through to other pages/ photos are good indicators for engagement.
  
  BULLET::::- Number of visitors to a page
  
  BULLET::::- Time spent on the page
  
  BULLET::::- Click-through across pages/ photos
  
  BULLET::::- Number of emails collected
  
  Section::::Common metrics.:Brand health metrics.
   The limitations of CSS and HTML, the desirability of semantically meaningful pages that rank well in search engines, and the deficiencies of various browsers combined historically to create a situation in which there was no way to create this type of layout that would be considered totally correct. As the underlying technologies did not provide a proper solution, web designers found various ways to work around the limitations. Common workarounds included changes in page structure, the addition of graphics, scripting, and the creative use of CSS. These methods were imperfect, inconvenient, and considered by some to be abuse of the web standards and their intent.
   The mid-1990s saw the advent of public web portals. These sites provided a key set of features (e.g., news, e-mail, weather, stock quotes, and search) that were often presented in self-contained boxes or portlets. Before long, enterprises of all sizes began to see a need for a similar starting place for their variety of internal repositories and applications, many of which were migrating to Web-based technologies.
   Many web pages require a layout with multiple (often three) columns, with the main page content in one column (often the center), and supplementary content such as menus and advertisements in the other columns (sidebars). These columns commonly require separate backgrounds, with borders between them, and should appear to be the same height no matter which column has the tallest content. A common requirement is that the sidebars have a fixed width, with the center column adjusting in size to fill the window (fluid or liquid layout). Another common requirement is that, when a page does not contain enough content to fill the screen, the footer should drop to the bottom of the browser window instead of leaving blank space underneath. 
   Internet search query results appear much in the same way. Many web site optimization efforts may be exerted in an attempt to gain the highest "search indexing" or "ranking" placement (as close to first place as possible) for directed term(s) or phrase(s). Using natural or "organic" web site optimization practices has been the standard operating procedure for attaining higher indexing with the end result being the web site appearing in the view area or "above the fold" of the search results pages and especially the first page.
   With the prevalence of keyword contextual advertising, (more commonly referred to as pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they're created in order to specifically carry topic-specific, keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics. 
   Because of the lack of JavaScript execution on crawlers of some popular Web search engines, SEO (Search engine optimization) has historically presented a problem for public facing websites wishing to adopt the SPA model.
   Responsive Web Design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS codice_1 rule. In March 2018 Google announced they would be rolling out mobile-first indexing.Sites using responsive design are well placed to ensure they meet this new approach.
  
  Section::::Skills and techniques.:Typography.
   Some organizations try to increase the discoverability of a certain feature by adding animation, such as a moving "click here" icon. As of 2017, the addition of motion sensors and geotracking to mobile devices has made webpage design for discoverability more complex, because smartphones and tablets are typically capable of having many more inputs from the user than a 1980s era desktop, including "swiping" the touchscreen, touching images on the screen, or tilting the device. One of the challenges in webpage and app design is that the degree of sophistication and experience of users with navigating in the webpage or app environment varies a great deal, from individuals who are new to using these applications at one extreme to experienced computer users.
   BULLET::::- As search engines may consider content in the beginning of a web page's source code to be more relevant, and content is read in source code order when viewed by some user agents such as screen readers, web designers desire the ability to place the content in the page source in an arbitrary order, without affecting the appearance of the page.
  
  BULLET::::- Because of incorrect rendering of content by different browsers, a method that works in a standards-compliant browser may not work in one that does not implement CSS correctly.
  
  Section::::Known workarounds.
  
  Section::::Known workarounds.:Tables.
   The reliance on tables for layout purposes caused a number of problems. Many web pages were designed with tables nested within tables, resulting in large HTML documents that use more bandwidth than documents with simpler formatting. Furthermore, when a table-based layout is linearized, for example when being parsed by a screen reader or a search engine, the resulting order of the content can be somewhat jumbled and confusing.
   These are also popular for people who are looking to build opt in email lists for marketing. Minisites can also be used to sell and promote services but they are more often used to promote products. They can also be used for fun things such as contest and promotions. Pretty much every business can use the minisite in some way within their marketing plan.
  
presuppositions: It would be more effecient for web page owners to place all information on one page instead of multiples, as it would provide a better and more comfortable experience for consumers. 
corrections: It is not more effecient for web page owners to display everything on one page because they are able to place ads on multiple pages which would allow them to make more revenue. 
raw_presuppositions: It would be more effecient for web page owners to place all information on one page instead of multiples, as it would provide a better and more comfortable experience for consumers.  The user comfort of viewing "list" websites should be a priority.
raw_corrections: It is not more effecient for web page owners to display everything on one page because they are able to place ads on multiple pages which would allow them to make more revenue.  The person that runs a website doesn't care about your comfort, they care about the money they make when a user clicks on ads.