 The key to this car is measuring the overall value in a car of this class.Kia has done a great job with a car that has more than adequate performance, a host of standard features, a very roomy and stylish interior, striking looks and the best fuel economy of any car I've owned.I've HAD it with paying for $4/Gal gas and getting 13 mpg's in SUV's and trucks etc.Although I've never gotten 35 mpg as advertised, I have averaged 28.5 in mixed driving.Quite good for a car of it's size and performance level.The LX has all the features we wanted and kept the price very reasonable.Is this the perfect car? No. (see suggested improvements)However, it is quite good at just about everything.