 The premium plus version of this car is packed with technology. However, Audi has taken the technology to another level. It is clear that autonomous driving technology is making it's way in to today's models. There are many features that are prefixed with "assist", "adaptive", "pre-sense". They are not just marketing buzzwords but rather features that try and influence the way you drive with the goal of safety and fuel economy in mind. If you do not like this idea then this is not the car for you. Some features cannot be permanently turned off such as auto start/stop which cuts the engine under certain conditions (like at a red light) to save fuel. It is very disconcerting at first especially if you are waiting to make a turn but the engine does start in the time between you lift your foot off the brake and step on the gas. It can be temporarily disabled by pushing a button but it is re-enabled after the car is turned off and on again. You need to use OBD II to permanently circumvent this behavior but may void your warranty. In terms of comfort, riding in this car is like flying business class on a 787. It's pure luxury!