 The R looks from the outside like an ordinary Golf.  Rather plain.  The driving experience is any but that!  The R is an absolute sleeper. The multi-mode suspension settings allow for a very smooth commuter style ride to a "like it's on rails" type of ride.  Interestingly, the most agressive setting isn't overly harsh at all. The traction from the all wheel drive is simply outstanding and allows you to get the power to the road without any drama.  The interior ergonomics suits me extremely well.  Steering wheel position, the actual feel of the steering wheel and along with its' size and shape is spot on.  The seats are superb!  (But no memory settings???)  The last time I bought a VW was in 1999 and it was not a great car so it took a lot to get me to consider buying another.  The R got me back.