 Bought the 2010 Platinum with all options except the tailgate step. Seats (front/back) are incredibly roomy. Good quality leather. Comfortable steering wheel. Sync is easy to use. MPG is BTA with around 18- 19 in SE Virginia.  The worst has been 16.5. We drive very easy. Nice ride height. Excellent finish inside with no issues. With the 5.4 L mated to the 3.73 ratio, it has plenty of power for passing. I usually don't nail it off the line, I have my 2011 Mustang GT for that. Great family truck with good tow capacity for a 1/2 ton. Excellent visibility and the platinum finish is gorgeous. Pirelli tires look/handle great, although, I'm sure they will be $$$ to replace. We like all the options.