 I absolutely LOVE my new Soul Sport!  I fell in love with the interior color of the sport and had to have it.  You truly get more bang for your buck with the Kia Soul compared to anything else on the market.  It's roomy and comfortable and unique.  It's way better looking than the Cube or the XB and has more bells and whistles.  I love the bluetooth and steering wheel controls.  I could do without the sport suspension, as the ride is much bumpier than I'm used to, but the pros outweigh the cons for sure.  I am coming from a mid sized SUV and a minivan, so I needed something larger than a sedan but less expensive than an SUV.  The Soul has everything I want!