 I agree with Kia's slogan.  I was planning to replace my well worn out 91 Honda Accord with another Accord or Camry.  I then saw the commercial for the Optima stating a price $3000 less than a Camry or Accord plus a $3000 rebate.  This grabbed my attention so I went to see what Kia was all about.  And I was surprised.  Kia has done a nice job of building a sound car with features only found on higher end cars.  I already have 3500 miles on it in two months.  My mileage has steadily increased with each fill from 27 mpg to 29.5 for my driving.  The car is quiet and shifts smooth (although a bit too frequently).  We'll see what I think after 100,000 miles but so far I am impressed.     