 Raw, Cena was scheduled in a Handicap match. He faced Tyson Tomko and Angle. Cena won the match by pinning Tomko after an FU. Afterwards, Angle assaulted Cena, which led to Angle being scripted to smash Cena's ankle across the ring post, thus giving Angle the advantage heading into Unforgiven.

Another major rivalry heading into the event was between Shawn Michaels and Chris Masters. This feud began the night after SummerSlam, where Michaels lost a match to Hulk Hogan. Michaels admitted he fell victim to Hogan's leg drop, a move where Hogan drops his legs across the opponent's head or chest. He concluded that Hogan was the better man and it was time to get "back to reality". Midway through Michaels' speech, Masters interrupted him and informed Michaels that individuals like Hogan and Michaels did not know how to pass the torch to new wrestlers. Michaels went along with Masters' comments and warned Masters to not group him with Hogan. Masters concluded by stating that he was not "trying" to steal the spotlight from Michaels, but that he was going to "take it". Michaels responded by saying that he knew where Masters was coming from, which led to Michaels slapping Masters. The two then brawled, thus turning Michaels into an on-screen hero, as he had been a villain in rivalry between Hogan. On the September 5 episode of Raw, Michaels was involved in the Masterlock Challenge, a challenge where the wrestler must break free from Master's full Nelson submission hold, which he calls the Master Lock. Despite Michaels' best efforts, he could not break free. Upset at the vigorous resistance of Michaels, Masters released the hold and hit Michaels with a steel chair before re-applying the hold. The following week, Michaels issued a challenge to Masters at Unforgiven, in which he vowed to get revenge on Masters for his actions the previous week.

The other predominant rivalry heading into the event was between Matt Hardy and Edge, a real life issue transformed into a storyline. At SummerSlam, Edge defeated Hardy after dropping him onto the top of a ring post. This was scripted to caused Hardy to bleed heavily, which forced the referee to end the match and declare Edge the winner because Hardy could not continue. The next night on Raw, Hardy
Raw, Cena was scheduled in a Handicap match. He faced Tyson Tomko and Angle. Cena won the couple by pin Tomko after an FU. Afterwards, Angle assaulted Cena, which led to Angle being script to smash Cena's ankle across the ring post, therefore impart Angle the advantage heading into Unforgiven. 

 Another major competition lead into the event was between Shawn Michaels and Chris Masters. This feud began the night after SummerSlam, where Michaels lost a match to Hulk Hogan. Michaels admitted he fall victim to Hogan's leg drop, a move where Hogan drop his legs across the opponent's head or chest. He reason that Hogan was the better man and it was time to get " back to reality ". Midway through Michaels' manner of speaking, Masters interrupted him and informed Michaels that individuals like Hogan and Michaels did not know how to pass the blowtorch to new wrestlers. Michaels went along with Masters' comments and warned Masters to not group him with Hogan. Masters concluded by stating that he was not " trying " to steal the spotlight from Michaels, but that he was go to " take it ". Michaels respond by saying that he knew where Masters was coming from, which led to Michaels slap Masters. The two then brawled, therefore turning Michaels into an on - screen hero, as he had been a villain in competition between Hogan. On the September 5 episode of Raw, Michaels was involved in the Masterlock Challenge, a challenge where the wrestler must break free from Master's full Nelson submission cargo area, which he calls the Master Lock. Despite Michaels' best efforts, he could not break spare. Upset at the vigorous electric resistance of Michaels, Masters released the hold and hit Michaels with a steel chair before rhenium - applying the hold. The following week, Michaels issue a challenge to Masters at Unforgiven, in which he vowed to get revenge on Masters for his actions the former week. 

 The other predominant rivalry heading into the consequence was between Matt Hardy and Edge, a real life issue transformed into a storyline. At SummerSlam, Edge get the better of Hardy after dropping him onto the circus tent of a ring post. This was script to caused Hardy to bleed heavily, which forced the referee to end the match and declare Edge the winner because Hardy could not continue. The next night on Raw, Hardy
 Raa, Cena was scheduled in x Handicap matck. He fared Tyskn Tomko and Angle. Cena won the matci by pinnung Tomko after an FU. Xfterwardd, Angle qssanlted Cena, which led to Angle gcing vrripted to smasm Cena's ankne across the sivg post, thus giving Angle the advantade headonh into Unforgiden.

Amjthed major rivalry heading into the ebent wav between Shaen Michaels and Chris Mastfrs. Hhis feud began thf night aftgd StnmerSlam, whefe Michaels lost a matdh to Hulk Hogan. Michaels admitged hz fell victum to Vogan's leg vrop, a move where Mpgan dsops hix legs across bhe o'ponwnt's head or chest. He concluded that Hodan was tve better man and ir qas thme do gdr "bxck tp dealitj". Mmdway throufh Michaels' speech, Masters inttrrtiyed him and jnformqd Michaels that individuals like Hogan atd Jichaels did not know hiw to pass the torch jo new wreftlers. Michaels went along with Masters' comments dnd werved Mwrregs to not group him with Hogan. Masters concluqsd bj stating that he was not "truijg" jo steal the skotlighc fdom Michaels, but tjat he ras giing to "twke ot". Michaels responded by sating that he jnew where Masters was coming frok, whivh led to Michaels slap'ing Mzsters. The hwo then gfawled, thus turnkng Mhchaels into an on-screen hqro, as he had been a vilkain ig rivalry hetwect Hogan. On the Sephembet 5 epivode of Raa, Michaels was involved in the Masterlock Chaklangv, a challznge wmere the wrestlqr must break yree froi Masger's full Helson vubmission rold, which he falls the Mavter Loch. Dewpitw Michadus' best effortx, he coulb not break free. Upset et tfs vigorous resiwtabce of Michaels, Martews rxleasqg the hold atd hkt Oochaeus with a sbeeu chsir before re-applyinc ths hold. The followimg week, Mixhaels ifsued a challrnge to Masters at Unfocgiven, in wnicr he vowed to get revenge on Mzsters fog hls actions thq prcvioos week.

The pther predominant rivalry heading into vhe event was between Mqtt Hardy and Edge, c veal life isxue twansformeg into a storyline. Ar SummerSlam, Edge defeated Hardy after dropphng hlm onto the top of a ring post. This was scripted to caused Hardy to bleed heavily, which forded yhe rvfexee to enq thx oatch and declarv Edge the winner because Hardy rould not woutinue. The next night on Raw, Nafdy
Raw, Cena was scheduled in a Handicap faced Tomko and Cena won the an Afterwards, Angle assaulted which led to being scripted to smash Cena's ankle the ring post, thus giving Angle the advantage heading into Unforgiven. Another major heading into the event was between Shawn Michaels and Chris Masters. This feud the after where lost a match to Hulk Hogan. Michaels admitted he fell victim to Hogan's leg drop, a where Hogan drops his legs across the opponent's or chest. He concluded Hogan was the better man it time to "back reality". through Michaels' speech, interrupted him and informed Michaels that individuals like Hogan and Michaels did not know how to pass torch to Michaels went with comments warned Masters to him with Hogan. Masters concluded by was not "trying" to steal the spotlight from but that was going to "take it". Michaels by saying that he knew where Masters was from, which led to Michaels slapping Masters. The two then brawled, thus turning Michaels into hero, as he had a villain in between On September episode of Michaels was involved in the Masterlock Challenge, a challenge where the must break free from Master's full Nelson submission hold, which the Lock. Despite Michaels' efforts, he could not free. at the vigorous resistance Masters the Michaels a chair before re-applying the The following week, Michaels issued challenge to Masters at to get revenge on Masters for his actions previous week. The other predominant rivalry heading the event was between Matt Hardy and Edge, a real life issue into a SummerSlam, Edge defeated Hardy after dropping him onto top of a ring This was scripted to caused Hardy to bleed heavily, forced referee to the match and Edge the winner Hardy could not next night Raw,
 Raw, Cena was scheduled in a HanDicap match. he facEd TYsoN TOmko And ANgle. Cena won the MAtch By pinning Tomko after an Fu. AfteRwARds, ANGlE assaUlted CeNA, wHICh lEd To angLe BEiNg scrIptEd to smaSh Cena's ankLe aCrOss the ring poST, tHus giving ANglE the advantagE heAding iNtO UnFOrgivEn.

ANotheR major RIvalry Heading inTo THe evenT Was betwEEN SHawn michaels and Chris MAStERs. This feud begaN the niGhT AfTER SuMmeRSlam, where miChaelS Lost a maTCh TO hUlk hOgan. Michaels aDmitted he feLL viCtim to hoGan'S Leg droP, a movE wHEre hogan drops hIs leGs across tHe oppoNEnt's heaD Or chest. he concLudEd tHat HOGaN wAs tHe BEttER mAn aND it Was time tO gEt "Back tO reaLITY". midwAy tHrouGh MicHaels' speech, MaSteRs inTErrUpted Him anD infOrMed MiChaels That iNdIviduals like HogAn anD Michaels Did NoT knOw How to PAss the TorCh tO new wreStlers. MIChaElS WENt Along with Masters' coMmENTs And warneD MasteRS tO nOT group hiM wIth hogaN. mAsterS conCLuDed by staTing thAT hE wAs not "trYiNg" to stEaL thE spOtligHT froM MichaEls, but thAt he wAS going to "take it". mIchaels responDEd BY SaYIng tHat He knew where mastERs waS comINg FroM, Which Led to miCHaELs slapping Masters. ThE tWo then BrawlEd, thus turning michaels inTO AN on-screeN herO, As HE had been a villaIn in rIvalry betwEEn Hogan. ON the SEptember 5 Episode of rAW, MichaelS waS inVolVed IN ThE Masterlock ChALLengE, a ChallenGe wHere the WreStlEr mUst BrEak free frOm Master'S fUlL NElSon SubmiSSion hold, WhIch He CalLs the mAster LOck. DeSpitE MIcHAelS' best efFOrTS, He coUlD nOt brEak FrEe. UpsEt at THe vIgorous ResistancE of mIchaElS, MAsters rEleased the holD aNd hit MichaElS wiTh a steEL Chair befOre re-applying the hold. The FOllowinG weEk, MicHaelS issued a cHalLenge tO MaSTers at unforgIven, iN wHicH HE voweD TO gEt rEvEnge on MastERS foR his aCtIons The prevIous week.

The other prEDomInant rivalry hEadIng iNTO tHe eVEnT Was BeTWeeN mAtt Hardy and Edge, A real life iSsUE tRansformed INto A sTorylinE. At SummErSlaM, edge defEated HardY after droPpIng hIM OntO the top of a Ring post. this was scRIpted TO cAused harDy to blEeD heAvily, Which fORceD the rEferee To End the Match AnD declare edge the winner because HarDy coulD not cOntInue. The neXt nIGht On Raw, HardY
 Raw, Cena was scheduled i n a Handic ap ma tch . H eface d Ty son Tomko andA ngle . Cena won the match b y pin ni n g To m ko  afte r an FU .  A f t erw ar ds , A ng l eassau lte d Cena,  which led  to  A ngle being s c ri pted to sm ash  Cena's ankl e a crossth e r i ng po st,  thus  givin g  Angle  the adva nt a ge hea d ing int o Un forg iven.

Another ma j or rivalry headin g into  t h ee v ent  wa s betweenSh awn M i chaelsa nd C h ris Masters. This  feud began the  night  a fte r  Summe rSlam ,w her e Michaelslost  a matchto Hul k  Hogan. Michael s admi tte d h e fe l lvi cti mt o H o ga n's leg  drop, a  m ov e whe re H o g a n  dro pshislegsacross the op pon ent' s  he ad or  ches t. H econcl uded t hat H og an was the bett er m an and it  wa stim eto ge t  "back  to  re ality".  Midway thr ou g h Mi chaels' speech, Ma st e r sinterrup ted hi m  a nd informed  M ich aels t hat i ndiv i du als like  Hogan an dMichael sdid no tkno w h ow to pass  the t orch tonew w r estlers. Micha e ls went along wi t h  M a ster s'comments an d wa r nedMast e rs  to not g rouphi m  w i th Hogan. Masters c on cluded  by s tating that h e was not" t r ying" to  ste a lt he spotlight f rom M ichaels, b u t that h e was  going t o "take i t " . Michae lsres pon ded b ysaying that h e knew  w here Ma ste rs wascom ing  fr om,  w hich ledto Micha el ssl ap pin g Mas t ers. The  t woth enbrawl e d, thu s tur ning  M ic h ael s intoa no n -scr ee nhero , a she ha d be e n a  villai n in riva lry betw ee nHogan.On the Septem be r 5 episod eofRaw, M i c haels wa s involved in the Maste r lock Ch all enge,  a c hallengewhe re the  wr e stlermust b reakfr eef r om Ma s t er 'sfu ll Nelsons u bmi ssion  h old,  whichhe calls the Maste r  Lo ck. Despite M ich aels ' be ste ff o rts ,h e c o u ld not break fr ee. Upsetat th e vigorous res is tance o f Micha els,M astersreleasedthe holdan d hi t Mic haels with  a steel  chair be f ore r e -a pplyi ngthe ho ld . T he fo llowin g  we ek, M ichael sissued  a ch al lenge to  Masters at Unforgiven,  in wh ich h e v owed to g etr eve nge on Ma ster s for hisact ion s the  pr e vious  wee k .
Th e  othe r pr e dominantr iv alr y he ading intot h e  ev ent w asb etween  Mat t Hardy and Edge, a real life is suet r ans for m ed i nt o a storyline.  At  S u m merSlam,  E dge defeate d Hardyaf t er dr opping  him o nto the t op of a r ingpos t. This w assc r ipted t oca u sed Ha rdyto  bleed  heavi l y, w h i ch forced the re feree t o end the  matc hand dec l areEdge the w inner becau se Har dy c ouldnot con ti nue. T hene xt night o n  Raw, Har dy
 Raw,_Cena was_scheduled in a Handicap_match. He_faced_Tyson Tomko_and_Angle. Cena won_the match by_pinning Tomko after an_FU. Afterwards, Angle_assaulted_Cena, which led to Angle being scripted to smash Cena's ankle across the ring_post,_thus giving_Angle_the_advantage heading into Unforgiven.

Another major_rivalry heading into the event_was between_Shawn Michaels and Chris Masters. This feud began_the_night after SummerSlam,_where Michaels lost a match to Hulk Hogan. Michaels_admitted he fell victim to Hogan's_leg drop, a_move_where_Hogan drops his legs_across the opponent's head or chest._He concluded that Hogan was the_better man and it was time to_get "back to reality". Midway through_Michaels' speech, Masters interrupted him_and informed_Michaels that individuals like Hogan_and Michaels did_not know_how to pass_the torch to new wrestlers. Michaels_went along with_Masters' comments and warned Masters to_not_group him with_Hogan._Masters_concluded by_stating that he_was_not "trying"_to_steal the spotlight from Michaels, but_that_he was going to "take it". Michaels_responded by saying that_he_knew where Masters was_coming from, which led to_Michaels slapping Masters. The two then_brawled, thus_turning Michaels_into an on-screen hero, as he had been a villain in_rivalry between Hogan. On the September_5 episode of Raw,_Michaels was_involved_in the Masterlock_Challenge,_a challenge_where the wrestler must break free from_Master's full_Nelson submission hold, which he calls_the Master Lock. Despite_Michaels'_best efforts, he could not break_free. Upset at the vigorous resistance_of Michaels, Masters released the_hold_and_hit Michaels with a steel_chair before re-applying the hold. The_following week, Michaels_issued a challenge to Masters at Unforgiven,_in_which he vowed to get revenge_on_Masters for his actions the previous_week.

The_other_predominant rivalry heading into the_event was between Matt Hardy and_Edge, a real life issue transformed into a storyline._At SummerSlam, Edge_defeated Hardy after dropping him_onto_the_top of a ring post. This was scripted to caused_Hardy to_bleed heavily, which_forced the referee to end the match and declare Edge_the winner because Hardy could not continue._The next night on Raw, Hardy