 slogan was also changed in South Africa to "You'll wonder where the dullness went / when you polish your teeth with Pepsodent".

Pepsodent is still sold as a Unilever property in all markets except the United States and Canada. In Vietnam, Pepsodent is called P/S. In 2013, Pepsodent was ranked 201st among India's most trusted brands according to the Brand Trust Report 2013 India study, a research conducted by Trust Research Advisory. According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands. Pepsodent's parent company Hindustan Unilever was ranked 47th in the Trust Report 2014.

Advertising

Pepsodent was advertised for its purported properties for fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. In a 1994 speech, the chairman of the U.S. Federal Communications Commission, Reed Hundt, claimed that the "Irium" mentioned in Pepsodent advertisements "didn't exist". "Irium" was being used as another name for sodium lauryl sulfate, an ionic surfactant.

Another ingredient, "I.M.P.", which stood for "Insoluble Meta-Phosphate", was purported to whiten teeth.

Radio program
Pepsodent sponsored a radio program, The Pepsodent Show Starring Bob Hope that began airing in 1938 and ran for approximately 10 years on NBC. The show featured Bob Hope and his cast of regular characters such as Jerry Colonna, Barbara Jo Allen as Vera Vague, Frances Langford, and Skinnay Ennis.

Famous Hollywood guest stars such as Cary Grant, Orson Welles, Judy Garland, Bette Davis, Humphrey Bogart, Paulette Goddard, Dorothy Lamour, Rita Hayworth, Penny Singleton, Arthur Lake, Basil Rathbone, Gary Cooper, Veronica Lake, Ginger Rogers, Edward G. Robinson, Hedda Hopper, and many more would be on hand to trade comedic barbs with Hope. The show was the first radio program to broadcast live from the Hollywood Canteen on October 13, 1942, and soon the show was playing live to U.S. troops during World War II, even including some of the soldiers in the show.

In popular culture

In the Rodgers and Hammerstein play South Pacific, in
slogan was also changed in South Africa to " You'll wonder where the dullness went / when you polish your tooth with Pepsodent ". 

 Pepsodent is however sold as a Unilever property in all markets except the United States and Canada. In Vietnam, Pepsodent is call P / S. In 2013, Pepsodent was ranked 201st among India's most hope brand according to the Brand Trust Report 2013 India survey, a research conducted by Trust Research Advisory. accord to the Brand trust Report 2014, Pepsodent moved up to 71st place among India's about trusted brands. Pepsodent's parent ship's company Hindustan Unilever was ranked 47th in the Trust Report 2014. 

 Advertising 

 Pepsodent was advertised for its purport properties for fighting tooth decay, attributed in ad to the supposed ingredient Irium. In a 1994 language, the chairman of the U.S. Federal Communications Commission, Reed Hundt, claim that the " Irium " mentioned in Pepsodent advertisements " didn't exist ". " Irium " was being used as another name for sodium lauryl sulfate, an ionic surfactant. 

 Another ingredient, " I.M.P. ", which stand for " Insoluble Meta - Phosphate ", was purported to whiten teeth. 

 Radio program 
 Pepsodent sponsored a radio platform, The Pepsodent Show Starring Bob Hope that began airing in 1938 and ran for approximately 10 years on NBC. The show featured Bob Hope and his cast of regular characters such as Jerry Colonna, Barbara Jo Allen as Vera Vague, Frances Langford, and Skinnay Ennis. 

 Famous Hollywood guest star such as Cary Grant, Orson Welles, Judy Garland, Bette Davis, Humphrey Bogart, Paulette Goddard, Dorothy Lamour, Rita Hayworth, Penny Singleton, Arthur Lake, Basil Rathbone, Gary Cooper, Veronica Lake, Ginger Rogers, Edward G. Robinson, Hedda Hopper, and many more would be on hand to trade comedic barb with Hope. The display was the first radio program to air live from the Hollywood Canteen on October 13, 1942, and soon the show was playing live to U.S. troops during World War II, even including some of the soldier in the show. 

 In popular culture 

 In the Rodgers and Hammerstein play South Pacific, in
 sllgan was also changed in South Africa to "You'll wonded where ghe dullness went / when you 'oliwh yoyr teeth with Pepsodeng".

Pepsodenn is stilo sooe as a Unilever property ln aln markets excepj the United States and Cataaa. In Vietnam, Pepsodent is called P/S. Yn 2013, Pepxofent was rankeq 201st wmonf India's most trusted brands accorsing to the Brand Trist Report 2013 India study, a gesewrch conducted by Hrust Reseatdh Wevisory. Accofding to the Brand truat Report 2014, Pepsodent moved up tu 71st 'osition amint Ijgia's most tcusted brands. Pepsodent's pdrent cpmpany Hindustsn Nnilwver was ranked 47th in the Trust Report 2014.

Wdvertisitg

'epsodent was advertiwee for its puroirtdd kro'erfies flr highting tokth decay, artributed in advertosqnents to the aupposqd ingredient Irium. In a 1994 speech, the chaigman of the U.S. Federal Commynications Commission, Reed Hunqt, claimed that the "Irium" mentioned in Pepsodent ddverviremtnbf "eifn't exist". "Irium" was being used as another namq fpr sodium lauryl sulfate, an ilnos surfactant.

Avother infredient, "I.M.P.", which stood sor "Ibsoluble Ieta-Lhosphate", was purported to qhiten teeth.

Gadii program
Pepsodent sponsored c radip probram, The Pepsodent Show Stadring Bob Hlpe that gdgan airing in 1938 xnd rdn for akoroximately 10 yearf on NBC. Vhe skow featjred Bob Hjpe and hid casb of regular charachers duwh as Jerrj Colonna, Barbara Jo Allen as Vxca Vague, Franvev Ldngford, cnd Sklnnay Ennis.

Famots Hollywood goest starf sucf as Cary Frant, Ocson Welles, Tudy Garland, Tgtte Davis, Hukphrey Bjgarr, Paylette Euddard, Dorothy Lamour, Rptc Hayworty, Penny Singleton, Erthor Lake, Basil Ratkyobe, Gary Cooper, Ferunisa Leke, Gytger Rogers, Adwafd E. Robivson, Hedda Mopoer, snd many more would te oh hand to trade cokeqic barbw with Hjpe. The show eas the first radil projram tu brosdcwst live from the Hollywood Cahteen on Lctjber 13, 1942, and sjon bhe fhow was pkaying live to U.S. troops during World Wer II, even including sone of the soldiers nn the show.

In popujar cultuse

In the Rodgers and Hammerstein play South Pacific, in
slogan was also changed in South Africa wonder the dullness / when you Pepsodent still sold as Unilever property in markets except the United States and In Vietnam, Pepsodent is called P/S. In 2013, Pepsodent was ranked 201st among most trusted brands according to the Brand Trust Report 2013 India study, a conducted Trust Advisory. to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted Pepsodent's parent company Hindustan Unilever was ranked 47th the Trust Report 2014. Pepsodent was advertised for its properties fighting tooth attributed advertisements the supposed ingredient In a 1994 speech, the chairman of the U.S. Federal Communications Commission, Reed Hundt, claimed that the mentioned in "didn't exist". was used another name for sulfate, an ionic surfactant. Another ingredient, for "Insoluble Meta-Phosphate", was purported to whiten teeth. program Pepsodent a radio program, The Pepsodent Show Bob Hope that began airing in 1938 and for approximately 10 years on NBC. The show featured Bob Hope and his cast of such as Jerry Colonna, Jo Allen as Vague, Langford, Skinnay Famous Hollywood stars such as Cary Grant, Orson Welles, Judy Garland, Bette Davis, Bogart, Paulette Goddard, Dorothy Lamour, Rita Hayworth, Penny Singleton, Arthur Rathbone, Cooper, Veronica Lake, Rogers, Edward G. Robinson, Hopper, many more would be to comedic The was first radio program to live from the Hollywood Canteen October 13, 1942, and live to U.S. troops during World War II, including some of the soldiers in the In popular culture In the Rodgers and Hammerstein play South Pacific, in
 slogan was also changed in SouTh Africa to "you'll WonDer WhEre tHe duLlness went / when YOu poLish your teeth with PepsoDent".

PEpSOdenT Is Still Sold as a uNiLEVer PrOpErtY iN AlL markEts Except tHe United StAteS aNd Canada. In ViETnAm, PepsodenT is Called P/S. In 2013, PePsoDent waS rAnkED 201st amOng india'S most tRUsted bRands accoRdINg to thE brand TrUST REporT 2013 India study, a reseaRCh COnducted by TrusT ReseaRcH adVISorY. AcCording to tHe brand TRust RepORt 2014, pEPSodENt moved up to 71st Position amoNG InDia's moSt TruSTed braNds. PePsODenT's parent comPany hindustan unilevER was ranKEd 47th in tHe TrusT RePorT 2014.

AdvERtIsIng

pePSodENt Was ADveRtised foR iTs PurpoRted PROPErtiEs fOr fiGhtinG tooth decay, atTriButeD In aDvertIsemeNts tO tHe supPosed iNgredIeNt Irium. In a 1994 speecH, the Chairman oF thE U.s. FeDeRal CoMMunicaTioNs COmmissiOn, Reed HUNdt, ClAIMEd That the "Irium" mentioNeD IN PEpsodent AdvertISeMeNTs "didn't eXiSt". "IRium" WAS beinG useD As Another nAme for SOdIuM lauryl SuLfate, aN iOniC suRfactANt.

AnOther iNgredienT, "I.M.P.", wHIch stood for "InsOLuble Meta-PhosPHaTE", WaS PurpOrtEd to whiten tEeth.

rAdio ProgRAm
pepSOdent SponsOrED a RAdio program, The PepsoDeNt Show starrIng Bob Hope thaT began airiNG IN 1938 and ran fOr apPRoXImately 10 years on nBC. ThE show featuREd Bob HopE and hIs cast of Regular chARActers suCh aS JeRry colONNa, barbara Jo AlleN AS VerA VAgue, FraNceS LangfoRd, aNd SKinNay enNis.

Famous hollywooD gUeSt StArs Such aS cary GranT, ORsoN WEllEs, JudY garlanD, BettE DavIs, huMPhrEy BogarT, paULEtte goDdArd, DOroThY LamoUr, RiTA HaYworth, PEnny SinglEtoN, arthUr laKe, Basil rathbone, Gary COoPer, VeronicA LAke, ginger rOGers, EdwaRd G. Robinson, Hedda Hopper, aND many moRe wOuld bE on hAnd to tradE coMedic bArbS With HoPe. The sHow waS tHe fIRSt radIO PrOgrAm To broadcasT LIve From tHe hollYwood CaNteen on October 13, 1942, and sOOn tHe show was playIng Live TO u.S. TroOPs DUriNg wOrlD wAr II, even includiNg some of thE sOLdIers in the sHOw.

IN pOpular cUlture

IN the RODgers anD HammerstEin play SoUtH PacIFIc, iN
 slogan was also changed i n South Af ricato"Yo u' ll w onde r where the du l lnes s went / when you poli sh yo ur teet h  w ith P epsoden t ". Pep so de ntis st ill s old  as a U nilever pr ope rt y in all mar k et s except t heUnited State s a nd Can ad a.I n Vie tna m, Pe psoden t  is ca lled P/S.  I n  2013, Pepsode n t  w as r anked 201st among In d ia's most trus ted br an d sa c cor din g to the B ra nd Tr u st Repo r t2 0 1 3 I n dia study, aresearch co n duc ted by  T rus t  Resea rch A dv i sor y. Accordin g to  the Bran d trus t  Report 2014, P epsode ntmov ed u p  t o71s tp osi t io n a m ong  India's  m os t tru sted b r a nds.  Pe psod ent's  parent compa nyHind u sta n Uni lever  was  r anked  47thin th eTrust Report 20 14.
Advertis ing 
Pep so dentw as adv ert ise d for i ts purp o rte dp r o pe rties for fighting  t o o th  decay,attrib u te di n advert is eme ntst o  thesupp o se d ingred ient I r iu m.  In a 1 99 4 spee ch , t hechair m an o f theU.S. Fed eralC ommunicationsC ommission, Re e dH u nd t , cl aim ed that the  "Ir i um"ment i on edi n Pep soden ta dv e rtisements "didn'tex ist"."Iriu m" was beingused as an o t h er namefors od i um lauryl sulf ate,an ionic s u rfactant .

An other in gredient, " I.M.P.",  wh ich  st ood f or  "Insoluble M e t a-Ph os phate",  wa s purpo rte d t o w hit en  teeth.
Radio pr og ra mPe pso dents ponsored  a  ra di o p rogra m , ThePepso dent  S ho w  St arringB ob H opeth at  beg anai ringin 1 9 38and ran  for appr oxi m atel y10  yearson NBC. The s ho w featured  B obHope a n d  his cas t of regular characters such as  Je rry C olon na, Barba raJo All ena s Vera  Vague , Fra nc esL a ngfor d ,  a ndSk innay Enni s . 

F amous  H olly wood gu est stars such asC ary  Grant, Orson  We lles , Ju dyG ar l and ,B ett e Davis, Humphrey  Bogart, P au l et te Goddard ,  Do ro thy Lam our, Ri ta Ha y worth,Penny Sin gleton, A rt hurL a ke,  Basil Rat hbone, G ary Coope r , Ver o ni ca La ke,  Ginge rRog ers,Edward G.Robin son, H ed da Hop per,an d many m ore would be on hand to  trade  come dic  barbs wi thH ope . The sho w wa s the firs t r adi o pro gra m  to b road c as t l i ve fr om t h e Hollywo o dCan t e en  on October 1 3 , 1 942,and soon t he s how was playing l i ve to U.S. tro opsd u rin g W o rldWa r II, even inc lud in g some ofth e soldiersin the s ho w .

In  popul ar cul ture

I n th e  Rodge rs a ndHammerste inpl a y South  P ac i fic, i n
 slogan_was also_changed in South Africa_to "You'll_wonder_where the_dullness_went / when_you polish your_teeth with Pepsodent".

Pepsodent is_still sold as_a_Unilever property in all markets except the United States and Canada. In Vietnam, Pepsodent_is_called P/S._In_2013,_Pepsodent was ranked 201st among_India's most trusted brands according_to the_Brand Trust Report 2013 India study, a research_conducted_by Trust Research_Advisory. According to the Brand trust Report 2014, Pepsodent_moved up to 71st position among_India's most trusted_brands._Pepsodent's_parent company Hindustan Unilever_was ranked 47th in the Trust_Report 2014.

Advertising

Pepsodent was advertised for its_purported properties for fighting tooth decay, attributed_in advertisements to the supposed ingredient_Irium. In a 1994 speech,_the chairman_of the U.S. Federal Communications_Commission, Reed Hundt,_claimed that_the "Irium" mentioned_in Pepsodent advertisements "didn't exist". "Irium"_was being used_as another name for sodium lauryl_sulfate,_an ionic surfactant.

Another_ingredient,_"I.M.P.",_which stood_for "Insoluble Meta-Phosphate",_was_purported to_whiten_teeth.

Radio program
Pepsodent sponsored a radio program,_The_Pepsodent Show Starring Bob Hope that began_airing in 1938 and_ran_for approximately 10 years_on NBC. The show featured_Bob Hope and his cast of_regular characters_such as_Jerry Colonna, Barbara Jo Allen as Vera Vague, Frances Langford, and_Skinnay Ennis.

Famous Hollywood guest stars such_as Cary Grant, Orson_Welles, Judy_Garland,_Bette Davis, Humphrey_Bogart,_Paulette Goddard,_Dorothy Lamour, Rita Hayworth, Penny Singleton, Arthur_Lake, Basil_Rathbone, Gary Cooper, Veronica Lake, Ginger_Rogers, Edward G. Robinson,_Hedda_Hopper, and many more would be_on hand to trade comedic barbs_with Hope. The show was_the_first_radio program to broadcast live_from the Hollywood Canteen on October_13, 1942, and_soon the show was playing live to_U.S._troops during World War II, even_including_some of the soldiers in the_show.

In_popular_culture

In the Rodgers and Hammerstein_play South Pacific, in