 You know, they had to, as I say, source the hardware. Also, these unlimited data sims, they have to be very reliable. They have to be on all of the time. You have to have very fast infrastructure because just like an ordinary tech company, if your product goes down, you're losing money potentially. Your customers are obviously losing up time and they're going to be very, very mad. And they might then go to another platform, which if you were even an ordinary phone company, that would be bad.