 In this week's Marketers Report, we learn about the value of local influencers in uncertain times from Allison Griffin, Head of Marketing at State Farm. The economy is tough for everyone and taking a step back and understanding the pain that your customers are currently going through because of a tough environment is really important. We have 19,000 agents across the country and they understand what's going on in those very unique communities. iHeart has such a broad broadcast reach.