 The company recently revealed a new advertisement developed by using Sora, which is OpenAI's text-to-video tool. The spot features a portrayal of Toys R Us founder Charles Lazarus as a child while he comes up with the idea for the brand. The commercial premiered at last week's Cannes Lions Festival in France and is only available to watch on Toys R Us' website. It's since drawn mixed reviews on social media. I'm Matt Mattinson.