 At the start, they were like, this is crazy. Like, we cannot do this. No one has done this before. As for how to actually get the phones out there, they needed these, what they called influencers, or I sometimes call ambassadors in the book as well. And these were top tier drug traffickers. The main one was a guy called Hakan Ayik. He was the most wanted man in Australia. He makes billions of dollars trafficking drugs.