 Of course, a lot of parents will say that their kid doesn't spend nine hours a day with screens. But if you actually sat down with a clock and clocked it, yes, your kid is spending nine hours, particularly a teenager. So the way in which to stop that is we have to remember that we're the ones in charge. The reason why parents are having a hard time doing it is because of the unbelievable backlash and blowback that they get from their kids, and they just don't want to deal with it. So we have to kind of step up to the plate as parents and realize that we're going to get some serious blowback.