 At Moderna, we have a mindset saying that we pivot fearlessly. And I think with audio, you can pivot fearlessly. You can go where the news is and bring in content that perhaps you didn't have a few weeks earlier. It's less six months in advance or three months in advance when you do a TBC. You're able to create really nimble content, which I think in this day and age, and particularly at Moderna, where we have new information coming out,