Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Learning to Ignore: A Case Study of Organization-Wide Bulk Email
  Effectiveness   Bulk email is a primary communication channel within organizations, with
all-company emails and regular newsletters serving as a mechanism for making
employees aware of policies and events. Ineffective communication could result
in wasted employee time and a lack of compliance or awareness. Previous studies
on organizational emails focused mostly on recipients. However, organizational
bulk email system is a multi-stakeholder problem including recipients,
communicators, and the organization itself. We studied the effectiveness,
practice, and assessments of the organizational bulk email system of a large
university from multi-stakeholders' perspectives. We conducted a qualitative
study with the university's communicators, recipients, and managers. We delved
into the organizational bulk email's distributing mechanisms of the
communicators, the reading behaviors of recipients, and the perspectives on
emails' values of communicators, managers, and recipients. We found that the
organizational bulk email system as a whole was strained, and communicators are
caught in the middle of this multi-stakeholder problem. First, though the
communicators had an interest in preserving the effectiveness of channels in
reaching employees, they had high-level clients whose interests might outweigh
judgment about whether a message deserves widespread circulation. Second,
though communicators thought they were sending important information,
recipients viewed most of the organizational bulk emails as not relevant to
them. Third, this disagreement was amplified by the success metric used by
communicators. They viewed their bulk emails as successful if they had a high
open rate. But recipients often opened and then rapidly discarded emails
without reading the details. Last, while the communicators in general
understood the challenge, they had a limited set of targeting and feedback
tools to support their task.

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The categories of this paper are: hep-ph
8
The categories of this paper are: hep-ex
26
The categories of this paper are: bayes-an
6
The categories of this paper are: astro-ph
5
The categories of this paper are: gr-qc
17
The categories of this paper are: q-fin
18
The categories of this paper are: econ
32
The categories of this paper are: atom-ph
36
The categories of this paper are: cmp-lg
22
The categories of this paper are: chao-dyn
34
The categories of this paper are: chem-ph
31
The categories of this paper are: ao-sci
20
The categories of this paper are: acc-phys
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The categories of this paper are: nucl-th
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The categories of this paper are: eess
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The categories of this paper are: solv-int