Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Monetizing Mobile Data via Data Rewards   Most mobile network operators generate revenues by directly charging users
for data plan subscriptions. Some operators now also offer users data rewards
to incentivize them to watch mobile ads, which enables the operators to collect
payments from advertisers and create new revenue streams. In this work, we
analyze and compare two data rewarding schemes: a Subscription-Aware Rewarding
(SAR) scheme and a Subscription-Unaware Rewarding (SUR) scheme. Under the SAR
scheme, only the subscribers of the operators' data plans are eligible for the
rewards; under the SUR scheme, all users are eligible for the rewards (e.g.,
the users who do not subscribe to the data plans can still get SIM cards and
receive data rewards by watching ads). We model the interactions among an
operator, users, and advertisers by a two-stage Stackelberg game, and
characterize their equilibrium strategies under both the SAR and SUR schemes.
We show that the SAR scheme can lead to more subscriptions and a higher
operator revenue from the data market, while the SUR scheme can lead to better
ad viewership and a higher operator revenue from the ad market. We further show
that the operator's optimal choice between the two schemes is sensitive to the
users' data consumption utility function and the operator's network capacity.
We provide some counter-intuitive insights. For example, when each user has a
logarithmic utility function, the operator should apply the SUR scheme (i.e.,
reward both subscribers and non-subscribers) if and only if it has a small
network capacity.

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The categories of this paper are: hep-ex
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The categories of this paper are: atom-ph
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The categories of this paper are: comp-gas
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The categories of this paper are: math
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The categories of this paper are: cmp-lg
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The categories of this paper are: quant-ph
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The categories of this paper are: nucl-th
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The categories of this paper are: hep-ph
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The categories of this paper are: stat
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The categories of this paper are: cond-mat
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The categories of this paper are: nucl-ex
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The categories of this paper are: eess
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The categories of this paper are: chem-ph
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The categories of this paper are: ao-sci
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The categories of this paper are: patt-sol
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The categories of this paper are: hep-lat