Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Do CRM Systems Cause One-to-One Marketing Effectiveness?   This article provides an assessment of the causal effect of customer
relationship management (CRM) applications on one-to-one marketing
effectiveness. We use a potential outcomes based propensity score approach to
assess this causal effect. We find that firms using CRM systems have greater
levels of one-to-one marketing effectiveness. We discuss the strengths and
challenges of using the propensity score approach to design and execute CRM
related observational studies. We also discuss the applicability of the
framework in this paper to study typical causal questions in business and
electronic commerce research at the firm, individual and economy levels, and to
clarify the assumptions that researchers must make to infer causality from
observational data.

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The categories of this paper are: plasm-ph
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The categories of this paper are: cmp-lg
10
The categories of this paper are: q-bio
19
The categories of this paper are: eess
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The categories of this paper are: solv-int
34
The categories of this paper are: chem-ph
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The categories of this paper are: dg-ga
8
The categories of this paper are: hep-ex
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The categories of this paper are: adap-org
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The categories of this paper are: chao-dyn
4
The categories of this paper are: cond-mat
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The categories of this paper are: q-fin
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The categories of this paper are: patt-sol
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The categories of this paper are: alg-geom
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The categories of this paper are: atom-ph
12
The categories of this paper are: nucl-th