Instruct: Identify the main and secondary category of Arxiv papers based on the titles and abstracts
Query: Combining guaranteed and spot markets in display advertising: Selling
  guaranteed page views with stochastic demand   While page views are often sold instantly through real-time auctions when
users visit websites, they can also be sold in advance via guaranteed
contracts. In this paper, we present a dynamic programming model to study how
an online publisher should optimally allocate and price page views between
guaranteed and spot markets. The problem is challenging because the allocation
and pricing of guaranteed contracts affect how advertisers split their
purchases between the two markets, and the terminal value of the model is
endogenously determined by the updated dual force of supply and demand in
auctions. We take the advertisers' purchasing behaviour into consideration,
i.e., risk aversion and stochastic demand arrivals, and present a scalable and
efficient algorithm for the optimal solution. The model is also empirically
validated with a commercial dataset. The experimental results show that selling
page views via both channels can increase the publisher's expected total
revenue, and the optimal pricing and allocation strategies are robust to
different market and advertiser types.

27
The categories of this paper are: comp-gas
23
The categories of this paper are: solv-int
15
The categories of this paper are: nucl-ex
25
The categories of this paper are: patt-sol
22
The categories of this paper are: chao-dyn
11
The categories of this paper are: hep-lat
5
The categories of this paper are: gr-qc
19
The categories of this paper are: eess
21
The categories of this paper are: adap-org
0
The categories of this paper are: hep-ph
28
The categories of this paper are: alg-geom
2
The categories of this paper are: math
18
The categories of this paper are: econ
29
The categories of this paper are: funct-an
30
The categories of this paper are: q-alg
13
The categories of this paper are: quant-ph