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If only there was an organization where countries could band together to set rules and laws to fight off giant worldwide corporations.
Using dominance to block claim of dominance >

Just use it as evidence for the next one when this one falls through! >


allegations the social media giant abused its dominant position to monetise users’ personal data

That is their entire business model. Not sure what they are defending against here. >

This is the business model of most social media companies and I don't know what the alternative would be except making people pay subscriptions to use sites. >

Not a business expert, but I don't believe you need to gather and sell people's personal data in order to sell advertising on your site. >

You don’t, but to generate targeted ad’s as well as content feedback loops which in turn get you more targeted ad’s does require personal data. >

Nope. Content-based targeting (e.g., AdWords, originally) doesn’t need to know anything about the user. >

Which is a completely different type of targeting.  That’s targeting people based on a product they’re looking at not something like “show this ad, to men between 30 and 40, who have gotten a car repair within the past 60 days”. >

Yes, “different type of targeting” means you can still do targeting. Just not user-specific targeting. In many situations contextual targeting is actually far more effective (e.g., search ads have performed incredibly well even prior to much use of personal user info/history, because keywords searched at the time of search represent by far the most valuable piece of information to select the highest expected value ad).