>

You don’t, but to generate targeted ad’s as well as content feedback loops which in turn get you more targeted ad’s does require personal data.
Using dominance to block claim of dominance >

Just use it as evidence for the next one when this one falls through! >


allegations the social media giant abused its dominant position to monetise users’ personal data

That is their entire business model. Not sure what they are defending against here. >

This is the business model of most social media companies and I don't know what the alternative would be except making people pay subscriptions to use sites. >

Not a business expert, but I don't believe you need to gather and sell people's personal data in order to sell advertising on your site.