>

I know a Ford dealer like that, but it's 45mins outside of town. Their commercials are also not annoying.
Well. This makes the prospect of me being able to buy one slightly higher. >

Just wait for the dealer markup! >

Dealers are close to marking themselves out of a job.  Many of them may have bought themselves some local laws to force car sales through them, but if they push the manufacturers hard enough, they'll just buy themselves a national law to undo all that. >

Ford has already officially put their dealers on notice for these kind of things.
I don't know if they would follow through but they threatened dealers with direct to consumer sales and loss of franchise for gouging on the F150 Lighting. >

The local Ford dealers were complaining on social media that Ford was striking their allocations of new vehicles and threatening to put them out of business due to their markups.
Somehow they didn't understand that ripping off your customers, then telling your customers you were ripping them off online can create blowback. Like people going in, getting quotes on cars, and reporting them, then posting those reports in the comments.
Ford dealers have some good prices around here at the moment. >

The dealer mine came from doesn't usually have amazing deals on their vehicles but I have always been treated fairly.
No SUPER GREAT DEALS but also no bullshit either.