>

Screw the Mach-E, they need to be making more of Mavericks. It's insane how they can't seem to make enough of those trucks.
Well. This makes the prospect of me being able to buy one slightly higher. >

Just wait for the dealer markup! >

Dealers are close to marking themselves out of a job.  Many of them may have bought themselves some local laws to force car sales through them, but if they push the manufacturers hard enough, they'll just buy themselves a national law to undo all that. >

Ford has already officially put their dealers on notice for these kind of things.
I don't know if they would follow through but they threatened dealers with direct to consumer sales and loss of franchise for gouging on the F150 Lighting. >

The local Ford dealers were complaining on social media that Ford was striking their allocations of new vehicles and threatening to put them out of business due to their markups.
Somehow they didn't understand that ripping off your customers, then telling your customers you were ripping them off online can create blowback. Like people going in, getting quotes on cars, and reporting them, then posting those reports in the comments.
Ford dealers have some good prices around here at the moment. >

The dealer mine came from doesn't usually have amazing deals on their vehicles but I have always been treated fairly.
No SUPER GREAT DEALS but also no bullshit either. >

I know a Ford dealer like that, but it's 45mins outside of town. Their commercials are also not annoying. >

Jan 30 (Reuters) - Ford Motor Co (F.N) on Monday cut prices of its electric crossover SUV Mustang Mach-E by as much as $5,900 per vehicle, weeks after rival Tesla Inc (TSLA.O) slashed prices globally on its electric vehicles by as much as 20%.
Shares of Ford were down 2.4% before the bell. Tesla was flat.
Ford also said it was "significantly" raising Mach-E production. Ford sold 39,458 Mach-Es in the United States last year, up from 27,140 in 2021. 
Ford is cutting prices by up to 8% on various versions of the Mach-E, as well as cutting the price of the extended range battery by about 19%. The lowest-price models are getting smaller $600 to $900 price cuts.
Ford Chief Executive Jim Farley said on Twitter, "scaling will shorten customer wait times. And with higher production, we’re reducing costs, which allows us to share these savings with customers."
Ford said existing Mustang Mach-E customers awaiting delivery of vehicles will automatically receive the price cut.
"Ford just cut Mustang EV prices in response to Tesla’s price cut. Mini price war about to begin with EVs in the US with Tesla’s shot across the bow on price cuts," said Dan Ives, an analyst at Wedbush Securities, on Twitter. >

Can we even say the Tesla “slashed pieces by 20%” if they raised them 20% prior? When the Model 3 came out it was like $35k now it’s some $43k and all the addons are also thousands more each. Are we supposed to be impressed they’re cutting prices?
I don’t like the Mach-E but I hope it does some damage on their market. >

A 20% price cut is still a 20% price cut even after raising MSRP. >

A 2023 Model 3 is still more than 21.5% higher than what is cost in 2020. Even after the price cut. 
So no, it's not a price cut. It's a price correction. And it's still to F***ing high. >

A price cut is a form of price correction.  Also, shit has happened between 2020-2023 that have influenced prices on a lot of products. >

Inflation went up 10%, roughly.
The car jumped from 37,000 to 46,000, a 24.35% increase. A 20% decrease from 46,000 is 9200 off. The Model 3 is 43,990 now. The only way to get the 9200 number is to add in the 7500 federal tax credit, which they are doing.
Tesla increased prices by 18% still, and is claiming they didn't by adding in a federal rebate of 7500.
Fuck Muskmelon and his overpriced cars and 18% price increases on a car that hasn't changed in six years. >

Inflation isn't that simple.  Inflation affects every portion of a supply chain, cumulatively, and vehicles have a huge supply chain.
Something is only objectively overpriced if no one is buying it, and people are still buying them, to the point where there is still wait times that are months out for several models. >

End consumer prices rose roughly 10% across the market. New vehicles rose roughly 12% by the end. Electricity actually peaked above 15% for a minute before dropping back down. 'Shelter' rose on average around 9%. Food around 12%. Gas peaked above 50% inflation.
But his new car price increases beat market averages by a wide, wide margin. Medical care rose a bit. You can track by market sector. The CPI breaks down by market sections and new car prices didn't rise nearly as much as Tesla prices. Every car maker had prices rise on them. Tesla jacked up their sales price beyond everyone else.
New car price increases also account for model changes. New model? Price hike for R&D and new standard features. How it goes. Telsa had no model changes and came out with a 24% price hike. Double the new car market average. It's why new car price increases often outpace inflation because the model changes add in new features and include R&D. A t-shirt is still a t-shirt. A car changes over time.
You can break down inflation by sector and Tesla is out of line with the sector. By wide margins. Claiming a 20% price cut by including the government rebate is bullshit and everyone knows it, too. >

That’s great, but dealers will still have to stop selling for way over MSRP for this to make much of a difference. >

They already kind of have. Some are still being stupid but there are a few on the lot near me below MSRP. >

I test-drove the Ford Lightning in the spring of 2022, and it was a fantastic experience. When we talked to the dealer about availability, she laughed and said that people who ordered them in 2021 were still waiting to get their orders. Price drops are amazing, but production is still so limited that getting any electric vehicle at a reasonable price and time frame is only possible for very few Americans looking for a new car. Dealers are still jacking up the prices as well.
I want to jump to electric, but it's only in the picture once production increases and prices come down to sub-30k. >


prices come down to sub-30k.

Given the average new car price is $48k and trending up every year, i don't think you'll see an EV for this. The Chevy equinox EV should start at around $30k and that's most likely the lowest we'll see for the foreseeable future. The profit margins aren't there in cheaper cars, also the general populace simply doesn't want a cheap car. People take loans to get nicer cars. You might just want a simple car with AC and power windows but the general market does not, and automakers exist to make money. EVs are expensive and still most of them are not produced anywhere near meeting demand. >

Sub $30k EVs are already a thing though and they are making more and more of them.
Give it another 2-3 years and you will have more to pick from that you even could want. >

It's going to be more like 5-10 years. All the major manufacturers currently have plans to build new plants to make batteries and cars. By the time they set up manufacturing, figure out the supply chain, and ramp up production, at least five years will have passed. What we're seeing right now are essentially proof of concept vehicles made at existing plants with whatever batteries they can get their hands on. >

Almost all EU based manufacturers will stop selling ICE cars by 2030. We will see mass market sub $20k EVs by 2030. >

These dealers will just increase the markup to make up the difference because they’re greedy fuckers. We really need a buy direct from the manufacturer to benefit from this cut. >

If I recall right - Ford either did, or threatened to, cut out dealers from their EV line, mostly due to the egregious markups they pushed over the last year. >

Tesla has MANY faults but their buy direct from the manufacturer is amazing >

Trying to explain the monopoly of car dealerships to someone and it's impossible not to see how terrible of a thing it is. >

That seems to be how half the shit in the US is. Entire industries set up to intentionally make things less efficient.
Tax filing, medical insurance, auto dealers are just a few that come to mind. It's like half of the US job market is middle men in the way of actual production and consumers. >

My father was a middle-man for plumbing supply and I could never understand his existence in the marketplace. Well, he eventually tanked the company by embezzling shit with his brother. So I guess I'll never know. >

Wake me when they get to the mid 20K's. I thought the whole point of this was to eventually make them affordable to average consumers. >

Used market hits 25k. Might be worth a look as electrics have much lower maintenance over time. >

You wanna impress me, lower the price of subcompacts and other basic transportation. Or maybe ship more than one car per dealer that's isn't loaded up with $10K in unnecessary options. I know; "the people obviously all want those options or they wouldn't be buying so many cars with them." Uh,.... >

? The cars on the lot were bought and paid for by the dealer, using trims and upgrades they think will go fast. You can absolutely walk into the dealer or online build a car to your exact spec same you can with tesla. But then like both you get to wait. >

Good luck getting a dealer to place an order for you.  Many think its not worth their trouble to sell a car they don't already have.  
Plus, many manufacturers, like Toyota, do not allow custom orders.  They build whatever they want and allocate the cars to dealers. >

I spent several years as a Ford salesman.  We were always happy to take custom orders as long as the customer wasn't making ridiculous demands on price and we had the allocation.  Typical lead time was six weeks for something built in the US.
Toyota also does allow factory orders, at least for vehicles built in North America. >

Yeah, not in my experience.  I own a cmax and we are looking to part ways with it for a full electrics. Ford was our first stop, and the only Mach-E’s they offered were fully loaded.  I wanted a stripped down model with the long rang options.  I didn’t want any of the special features, add one.  Neither our local Ford dealer or the dealer across the border would do any kind of special order.  If it wasn’t on their lot(s) they wouldn’t do anything.  Was infuriating.  So we moved on.  Toyota was the same way with all their vehicles, and the Subaru/hondai dealer was willing to do special orders for certain packages, but nothing custom.
The whole experience convinced me to hold onto the cmax for as long as possible. >

Was this in the middle of the supply constrained pandemic? Because custom orders were in fact not available at that time. >

This was two weekends ago. >

Are you in the US? If so, then you can place the order online at Ford.com and pick the dealer to which you want it delivered.
Are you in Canada? If so, then you can place the order online at Ford.ca and pick the dealer to which you want it delivered.
Are you in the UK? If so, then you can place the order online at ford.co.uk and pick the dealer to which you want it delivered.
This is not a "my dealer refused to place the order" problem and is more a "I tried nothing and I'm all out of ideas" problem. >

Come on, you're being a little harsh. It's more like "I've tried a few things and I'm all out of ideas". You were doing so well providing some new ideas for them to try but then you got all snarky and rude about it at the end. >

What did they try? They couldn't have actually gone onto the website or into the dealer as there is no dealer on the planet that I know of that won't take a customer order. It's easy money for them. >

We are in desperate need of electric vehicles that aren’t being sold by a man child in the middle of a dick measuring contest >

I don't really like Elon Musk, but Tesla is cranking those cars out. >

Lol, the whole steering wheel came off? wtf? How are they allowed to make cars? >

The problem is compounded by demand. The more car are required to be produced the longer the workers hours are and the quality level drops. >

That doesn't make sense.  There really isn't a direct correlation between number of cars produced and the number of employee working hours.
Any of these manufacturing plants are going to be staffed 24/7... how the shifts are split determines the working hours, and I would guess, like most places you would have 3 8-10 hour shifts.
Also, it's not like they can just shove more people on the line to make things faster, because they would get bottlenecked by other processes in the line that can't really be sped up (automated ones). >

Lol we being that I am one of those people, you are wrong. First off the cannot do 3 shifts due to maintenance and general configuration issues. Imagine working 10 hour night shifts, is your quality and attention going to be the same at 5:30 pm that it’s going to be at 3:30 am? How about the fact that 10 hour shift is actually 10.5 hours long when you add a lunch break. Then you have to get people in and out of the building/parking lots. They can’t run 3 shifts. Now imagine performing the same actions every 73 seconds for 10 hours, do you think your focus is 110% on the first car you build vs the 400th car you build? Trust me, it’s not. >

Automotive plants regularly run 3 shifts… >

Mine does not >

You know what they should do, they should make an electric Mustang >

I really don't understand why they cobranded the Mach-e with the Mustang name.  If you want to win the hearts of muscle car petrol heads, you make a car that will devastate it's gas powered counterparts off the line with callbacks to the classic Shelby GT look, not a boxy crossover with an inexplicable badge.
Stop listening to marketing and take the risk into electric muscle cars if you want to use an icon.  There were plenty of inactive SUV names that would have fit the Mach-E better. >

Funniest thing is they already have an electric Cobra Jet but it’s in the Ford Racing team’s garage, hopefully they’re just using it as a test bed with plans to release its production counterpart sometime soon. >

I just don't understand why none of the US car makers haven't tried to go after the "irresponsibly fast" market segment with electrics.  Absolutely disgusting amounts of acceleration alone should be enough of a selling point for Dodge's team that made the various Hellcat and Demon lines, and the Corvette's recent redesign to mid engine could have been the perfect time to intro an electric version.  
Tesla's Plaid Mode is about the only domestic car that seems to be even trying to jump into that market segment, and that's just a feature instead of a focus. >

I don't think sports cars sell all that well in general, people want suvs and trucks. So car companies don't want to invest a lot in their cars(Ford Mustang is the only car Ford still makes). 
2024 we are getting an awd hybrid corvette, which should be interesting. >

The Mustang is one of the best selling cars in America. There is 100% a market for an electric Mustang. >

Won't matter if the dealerships keep tacking on fees and mark ups. >

Ticket Master: Cars Edition. >

Msrp means nothing. The dealer will just sell it even higher over msrp. >

Problem with these (when they came out) and now the F-150 EV is that dealers are really greedy(shocking I know) $30k markups in my area for the F-150 Lightning make the thing way out of reach. 
But they did the same with the Focus RS when I wanted one of those also. 
Doesn't really matter what Ford do as long as Dealers act the way they do. >

Man, the Mach-E looks like an awesome EV. My only complaint is that the whole center dash is one big touchscreen. Sometimes you just need physical buttons and controls. Especially, when you're traveling at 60+ mph and need to feel for them to keep your eyes on the road. >

I own a 2021, with 22,000 miles on it.  There is one physical knob attached to the touch screen.  Originally all it did was volume.  Last month they pushed an OTA update, and now it controls heat/fan/heated sets/etc.  They added a ton of functionality to it, and I love it.  You can still press the on screen buttons also, so it's kind of the best of both worlds IMO.
It did take me a while to get used to not having buttons. >

Do you get close to the advertised range? Do you live in an area that gets very cold in the Winter? If so, what's the range like then? >

I live in Oregon.  Expected is ~270.  Summer I hit around 300-310.  Winter is much closer to 250 than 270.  I only drive ~20 miles a day round trip to work, so it's always charged and hasn't been an issue.  I've taken it on 8 hour round trips here in the PNW and had to stop and charge just once, but mostly it's used to get around town just due to my own driving habits. >

Mines an AWD, Extended Premium, not a GT.  I think the extended RWD has the most range is what I read, but can't confirm. >

No matter what Ford prices at Dealers will go crazy with “Market Adjustments”   Just like Lightning and Raptor. >

This is just the beginning. China is the biggest auto maker in the world, they bought Volvo and polestar is a Geele.
China is coming for the North American market and the domestic makers know this. The price of EV components is falling like a stone as productions volumes ramp up. It takes 9 figures to emission certify a combustion engine design. That’s all gone with an EV. Making EV’s is actually far easier in many ways, and only a few electric motors are being shared across a whole manufacturer.  I think VW for example only has 4 motors. 
All the projections are showing price parity with gas cars by 2027 or so.
Don’t be hurried into buying an EV until you are ready. Maintain the hell out of your car. Let the early adopters deal with the teething issues. And there WILL be serious teething issues by all makers but those will be sorted by year 3 or so.  The chip shortage is projected to turn into a chip glut by the end of this year. China has returned to ‘business as usual’ and the supply chains will sort themselves out this year. >

Don’t know. With incentives I got my EV at more than 12K under MSRP. That more than makes up for expected depreciation sudden drops. In the meantime I am just having a blast! I never thought a hard top would beat the fun of my JCW MINI convertible, but my MINI has been gathering dust since then. 
Sometimes early adoption means early enjoyment!
(KIA EV6 before Aug) >

Kia and Hyundai have been making EV’s for a few years now and are a safer bet. That new 600HP version of the Ioniq5 makes me drool.
Makers like Ford and Chevy are still figuring their shit out. I need a new full size trades vehicle and no way in hell I am touching either one of those trucks until year 3. Likely the GM. They are light years ahead of Ford with the chassis and battery. >

In Mexico City BYD(Chinese Company) electric cars are commonly seen for taxis, I rarely see a Tesla here but BYD are seen commonly here >

Still not cost cost competitive to the Model Y. Similar speced Mach E is still $14k more than Model Y long range since it qualifies for the rebate. Would argue the Model Y has more features as well. Supercharger network. More range. Better warranty. Better audio system. Etc. >

But the model Y is a tesla with their many MANY quality issues. >

They'd sell more trucks if they didn't cost as much as a starter home/townhome/Condo.
Plus of all the trucks I like, they have the most recalls and other problems. 
Just wished Toyota didn't redesign the look of their Tundra to be so ugly and cheap inside.   
Marketing Director: "Let's have them make it with less, look ugly and charge more!" WIN!  /s >

I wish compact pickups were still a thing... >

Ford has the Maverick, which is about as compact as you will get these days >

I'd love to see something sized like the maverick but actually body on frame instead of unibody. Never gonna happen though, not enough market for them to make both and the unibody fits the segment best right now. >

They brought back the Ranger. I think it's still body on frame. >

It is traditional body on frame, but it's also bigger than the maverick. I had an old '80s ranger that was about that size, but I had to give it up when I moved cross country (wasn't worth the cost of shipping it). Those are just harder and harder to find in reasonable condition; not to mention it'd be nice to have a late model truck in that form factor. >

80's Rangers were little economy boxes that held up like tanks until the rust got to them.  I was really excited when they announced they were reviving the line, but then it turned out to be a slightly smaller F150.  
The Maverick should be the size rule, not the exception.  Very few people need those <20MPG monstrosities, but it's been the only option for decades if you needed a truck bed. >

I think the main issue is that a new Ranger or F150 gets closer to 25mpg. I had a 2020 Ranger for two years and averaged around 9.5L/100km (24mpg) around town and around 8.5L/100km (26mpg) on the highway. Ford seemingly under-estimated the fuel economy of that truck. The F150s are apparently also close to that. 
The Maverick is absolutely more efficient. But modern pickups aren't as bad as they once were. >

If the Mach E looked like an ordinary Mustang, I'd be all over it. I'm just not a fan of crossovers rn. I understand if the battery size may prohibit its use in smaller cars, but I'll wait until they shrink. >

Agreed. I have a Mazda CX5 but most EVs are not great looking. Except Tesla. I don’t like hatchback 2-door cars either which is like 90% of the evs coming out. 
The Hyundai Ioniq, especially is so fucking ugly sorry. >

Yeah gonna take a bigger cut than this, thanks. It a a good car but still way too expensive. Wish they would just announce an EV version of the Escape already, or bare minimum release an AWD variant of the plug-in hybrid. >

Still patiently waiting for this new CEO to push as hard as he said he would into E vehicles. Been over a year since he made the claim with what seems like nothing to show for it. >

Are greedy assh*ole dealers going to stop marking them up by 50-100%? >

So when are new EVs gonna be 20k? >

It just doesn't look like a mustang to me. Make a proper 2 seater sport model with the same body as the petrol mustangs >

Still mad they called this thing a Mustang >

only motorheads care about this rebranding of an iconic badge. The non-enthusiasts, which is like 95% of new car buyers today, just shrug. >

You'd be surprised. Most of the people I know are not gearheads or car people, but I don't know a single person who thinks the Mach-E is a "Real" Mustang.
Anecdotes are anecdotes, but when your non-car enthusiast girlfriend laughs at the Ford salesman. Well, it's telling. >

Shouldn't have taken the badge off your signature muscle car and put it on an electric minivan. >

I like the Mach-E simply because it still has more physical buttons, instead of trying to push everything to the touchscreen. >

Maybe, just maybe, they'll bring the price on the lightning back down too. >

Stellantis is already crying poor me over EV costs, how long til the others claim due to price cuts they need to layoff? >

It's on like Donkey Kong.....EV price war!
Grow that EV market! >

How about an AWD EV minivan that gets 400 mile range. With a camper option with a fold out solar awning. That can also pull a 2500 pound trailer. >

Boy you stretchin. >

Good, maybe I can finally get one. >

If only you could get heated seats and steering wheel without the stupid and heavy glass roof. >

Ford wanted customers to be eligible for the $7500 tax break. The FWD and AWD versions of the Mach E Select and standard range FWD/AWD of the Premium are the only trims that stay under the 55k price cap. >

Too bad it looks terrible >

This is the race I want to see.  Affordable and pretty decent ev price-off. >

Tesla is gonna find out real quick why you don’t want to start a price war with Ford. >

So dealers just found 6000 more profit cause I doubt they’ll lower it  with the current demand putting them in the driver seat. >

That should make them focus on selling Ford products more,  more willing to add resources to selling.  Mission accomplished. >

I will call it a Mach-E but I will never call it a Mustang. >

I've owned more mustangs than I care to admit and probably qualify for a Ford tramp stamp tattooed on my ass sponsored by them.
This monstrosity isn't a mustang. It's an EV trying to profit on the mustang brand. It doesn't drive like a mustang. It doesn't have the power & performance to cost ratio you expect with mustangs. It's at a price point where I'd rather spend a little more and get a gt500.
I'm extremely excited for the new EV sports car era that's quickly approaching, but this vehicle needs hauled out back and put out of its misery. >

That is a beautiful vehicle I didn't know existed until today... Maybe just got added to the fantasy land wish list of things I can't afford lol >

$600-$900 discount is a joke. That’s like one monthly payment for this expensive ass purchase. I don’t see it as being much of an incentive over buying another EV brand like Tesla or Hyundai. >

Yes please, bring on the competition, especially because I'm petty AF and don't want a Tesla. Still driving gas-powered and will be for years to come, but I'm hoping that when I need/want a new car, the infrastructure and pricing for EVs will finally be there. >

When the car launched it was £40k in the UK, 12 months later the base model was raised to £50k. So anything above £40k isn’t actually a price cut. >

I remember making fun of the Mach-E when it was first announced. I thought the idea was stupid… Until I saw one in person. It’s a cool vehicle and it’s something I’ve thought about getting myself. Tesla has some bad notions with it because of the situation with Musk, so if I was in the market for an electric vehicle I’d probably go with a Ford… Unless Toyota makes a cool electric vehicle. Unless they already have some already that is.