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It's his shtick. He tries to exude strength, when he's really just a sad old obese man. He knows his base has a warped idea of what strength is and are easily confused by blowhards, so he claims he can "make us strong again" with all his great strength.
I mean, imagine what kind of deluded fool was sitting around in his XXXXL underwear with his gut hanging over them and "liking" those silly memes on twitter that imagine him as a great general leading troops into battle holding a flag. Christ.
Captain Bone Spurs, who knows fuck all about either.