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Fallacies are just that because they don't make sense. I don't think public policy should be based on things that don't make sense.  
Yes, appealing to emotion is powerful, but it's not necessarily good.
Could have made this just "People are generally gullible and illogical, and smart people know that." >

You said it better than I was gonna >

Yes they do and it is really really bad that folks are swayed by them.
Education... fallacies should be introduced in grade school and by high school the ability to identify them should be automatic.