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I mean... it looks okay, but how do you type efficiently on it? It’s missing crucial letter buttons for starters... and no numbers? What do you do with this keyboard?
Can you dispel my ignorance?
What is a 40?
Why missing keys? (I presume a relation to the 40)
Joke: when I consume a forty my speech loses some letters as well
Edit: in my attempt to be clear, I look like a robot >

This comment is amazing lol, perfectly written, a masterpiece really. >

The uick brown fox jums over the ly dog, >

This is really cute and the blue is really stunning >

My favourite kinds of keyboard >

I would dig 40s if they had thumb clusters, or quad split spacebar >

This pcb allows for split space I just didnt have any kits for it. >

Great looking board, I love these posts for watching people not understand anything less than a 60% layout lmao >

Agreed. Ive just been telling people you dont need those keys and they think Im serious. >

The factor is cool.
From experience a smaller form factor where I needed to hotkey my input's destroyed my workflow. But hey, people are built different.
Kudos.
Finally landed myself on 75% after going full circle.
My sanity is restored, and I do not feel restricted anymore. >

Lmao I think that's less than 40. Its beautiful!!!
I used to be a 40 or sub40 die hard but went back to ergo due to back problems- not because the 40/sub40 was giving me pain, but my PT was giving me shit for using a small keyboard... so now I'm on a microsoft surface premium something ergo keyboard and its really nice but.. non mech switches, tiny key travel, tiny key actuation etc. It breaks my heart :( >

I know everyone have their own likes and preferences and I am totally respect that, but why? me as an engineer see no functionality to this size and configuration.
I'm not trying to hate, I honestly want to understand when does this size makes sense.
That blue paint is amazing btw. >

This layout is the QAZ layout and is probably on the extreme end of 40/30%.  Usually most people are successful with a number of tap/hold for layers or combo keys like "Q+W=Esc" or similar.  On a 30% layout I like "K+L=Enter" for example.  
However most 40% layouts allow you to become incredibly efficient in daily work, including engineers and programers.  (I'm just a sales guy so I don't need as many symbols and functions as everyone else.). Having everything within a single key reach instead 2 or 3 rows higher or super far apart is easier for me and most people who make the move to 40s.  
I'm faster on a 40 with numbers and symbols than I am on a 65% or larger for example.  The ability for me to just move my pinky over and hold "Enter" to become Layer 1 is just as easy as reaching up for a number on a larger board.  The difference is I'm not stretching my hands or fingers nearly as far as I would on a normal size board.  
At the end of the day it's usually about efficiency, comfort, and looks for most 40's users. >

40 gang is best gang