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I never understood this. For 75 years, the quintessential manly frugal American dad was stereotyped by always being near the thermostat, putting it as low as possible, shutting off lights when people leave the room. That's what responsible, manly fatherhood meant.
If you try to do it on a nationwide scale, now it's some pansy weak liberal thing.
hIghER ELEcTrIC biLL = FrEEDUmB!