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It doesn't matter what's inside. Pretty sure he thinks or has supporting data that him going after Critical Race Theory gains him points. What else does he really care about? He is walking a fine line trying to win his voter base in the primary over Trump, but doesn't become so hated he loses the main election.
Anyway, the name sounds hostile, that's enough. Names matter more than the content when you are deal with crowds. For example, defund the police was probably the dumbest slogan of the last decade. Especially when *reform/modernize/ was readily available.
The vast majority of voters are not going to look at the details. And I'm not even trying to call voters stupid. People have their own lives to deal with. Work, Kids, Bills, Stress, whatever, there is more information out there than we can handle. And your thing is probably in the background. In this new social media environment the name of something is incredibly important.
There is literally nothing in this document that is even remotely controversial.