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The people in the article were heli-skiing when they got caught. The other pair mentioned in the article (the cops from Nelson) were also skiing.
There have been major avalanche warnings all across BC for the past few weeks now. The risk isn't worth it folks >

Business owner is such a weird thing to note about a victim in a headline. Who gives a shit? >

Living in the county where their business operates, a lot of people give a shit. A company that is a major employer now has a very questionable future in a time when uncertainty is already high. That alone is newsworthy around here. >

I’m in the next county over, the red Kingsley trucks are a common sight. It seems like it was still pretty much a family business. >

It definitely is, and is also one of the largest in the region. Don't quote me on this but I believe it's larger than the three Lobar descendant businesses combined. >

Bummer. If you’re gonna go, go with a smile. I bet these guys were having a blast, enjoying life and having a killer workout in beautiful fresh powder.
I can’t think of a better way of dying than from the incredibly humbling power of nature.
Trying to see a silver lining here. I wonder if they went for one last rip before crossing over.
Edit: people seem to be misinterpreting my statement, but I believe that in a likely scenario, there will initially be panic, exhaustion, giving up, and subsequent loss of consciousness, their heart will stop beating but their brains are still just as active.

“As a neurosurgeon, I deal with loss at times. It is indescribably difficult to deliver the news of death to distraught family members,” he said.
”Something we may learn from this research is: although our loved ones have their eyes closed and are ready to leave us to rest, their brains may be replaying some of the nicest moments they experienced in their lives.”

Source
Hence why I’m saying, they may have gone for one last rip wink wink. I probably would. >

The beauty in this case would be for others to enjoy. Unless they were completely unaware, their own individual last moments were probably horrific. >

Being buried alive under snow seems terrible. One google search and I’ve learned you can survive for about 18 minutes breathing your own exhaled air before dying of carbon dioxide poisoning. >

You are most likely unconscious by the time the avalanche stops. Many avalanche deaths are from impact trauma, rather than suffocation. >

A guy I work with ( I know, I know) sleds in this area regularly. He said avalanche control triggered this and that there’s gonna be some hell to pay. He also said he doesn’t see people doubled up on a sled in the back country like this ever. He just thought it was odd not a conspiracy.