Why is LEGO usually uppercase? Everyone I see on here and mostly everywhere else (including LEGO boxes) LEGO is written as LEGO. I always thought it should be written like Lego until I came here. 

Why is it always written in uppercase? This seems to also be done by The LEGO Group, as it is on their boxes and website. Is LEGO an acronym, or is that just how it is?
No, it's not an acronym.


  The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". 


All-caps is how the LEGO company asks to have their brand treated.


  Using the LEGO® brand
  
  
  ALWAYS write the LEGO brand name in capital letters.
  ALWAYS use a descriptive noun after the LEGO brand name, it must never appear on its own.
  
  
  E.g. wrong use: I play with LEGO.
  E.g. correct use: I play with LEGO bricks.
  
  ALWAYS accompany the LEGO brand name by the Registered symbol ® in headlines and 
  the first time it appears in copy text. 
  NEVER use the LEGO brand name as a 
  generic term, add a possessive ‘s,’ plural ‘s’ 
  or hyphen.
  
  
  E.g. wrong use: LEGO’s, LEGOs, LEGO-bricks.
  E.g. correct use: the LEGO brand’s, LEGO 
  bricks.
  
  NEVER use the Registered symbol ® in connection with a company name.
  
  
  E.g. wrong use: LEGO® System A/S.
  E.g. correct use: LEGO System A/S.
  
  NEVER change or adjust the graphical design of the LEGO logo.
  
  
  Thank you for helping us protect the LEGO® brand!