Who can use "LEGO Official Store" for an online LEGO store? Recently I visited a LEGO shop on an e-commerce platform, mainly for local market in Vietnam, what caught my eyes was the shop name: &quot;LEGO Official Store&quot;. Although there was no information about this shop, I found out later that this shop owned by Viet Tinh Anh (VTA) - a company claims themselves as an &quot;exclusive LEGO distributor&quot; in Vietnam.
I have thought that only LEGO can use &quot;LEGO Official Store&quot; e.g. they said here &quot;We also sell directly through LEGO Shop and our LEGO Stores (the official LEGO shops).&quot; but not their wholesaler/distributor, is it correct?
More information, VTA (aforementioned distributor) actually is also a retailer and has their own brand name for their toy stores (brick and mortar) as My Kingdom. They sell toys from many brands, not just LEGO, so I'm sure they cannot use this name for stores on the street. But can they use it for an online shop that only sells LEGO products?
LEGO has some arrangements in Asia (I think currently it's only in Asia, but I don't think anyone has said it can't be done elsewhere), where third parties get a permission/license to call stores official.