Why are new LEGO bricks softer than old ones? The older bricks that were made back in the day, "pre-2K", seem to be made out of a harder and more durable brick that would hurt your feet when you walked on them. Now it appears that since the other brother of the LEGO family took over, things have changed and you are seeing tons of themed sets coming out, (which is awesome), but at the same time they seem to have changed to a softer mixture of plastic.

Some AFOL's think that this is due to the fact that the bricks are now being made in China; they used to be made in Mexico.

If you compare a sword piece made in 1995 and compared it to the new stuff, you'll notice that even the color is different. The old Medieval swords were bright and shiny and hard as a rock. The old pirate swords you could be used like a tooth pick. Now they both seem to be made out of an entirely different plastic and bend with no effort.

I personally have not spent more than $200 in this last year down from $2000 the prior year for this reason. The only reason I bought anything at all was the new Friends sets. I loved LEGO until they took out the main reason I was buying their toys; their durability aspect. It was one of the only toys on the market that didn't turn towards profit and become mass produced in China, now I will have to start buying Playmobil.
Some of it may be your own perception changing, such as a room you remember being big when you were a kid, but which you find small as an adult. So when you perceive bricks as being softer, it could actually be that they aren't, but that your perception changed. (If you were to walk barefoot on LEGO bricks for one hour per day, your feet would eventually harden enough that you wouldn't feel it anymore.)

However, some may actually hold true, especially for weapons. Swords that are produced nowadays are indeed not as hard as they were back then, and that is simply for safety reasons, as safety controls put in place become harder with times. In extreme cases, they'll even use rubber, for example for the tip of the big spike introduced with exo-force. Another more subtle example is the circular saw blade: ever thought how dumb it was that they didn't use a cross axle hole in that? Wonder no more: it's just so that kids wouldn't put it on a motor (I know I would have as a kid).

As for the perceived quality changes, well, it's a bit of the same, there's a lot of it which is just that, perception; but there are of course real quality issues that pop up from time to time, which LEGO usually assesses the best they can. One key factor here is that there's a huge stock in their factories, so any changes they make can take a while before they appear in released sets. For example, they have switched at some point from buying precolored plastic granulate to adding the color themselves to white granulate, but at some point they didn't add enough color, resulting in translucent and more fragile bricks. They fixed that, but a lot of the already produced bricks made it into sets.

Also, LEGO can only learn about quality issue when customers actually complain about them, so when facing a real quality issue, it's always best to contact the customer service and explain the problem. Not only will they usually be able to provide replacements for you, but this will eventually reach the production quality assurance.