Why is chess failing to attract big name sponsors? Despite all the efforts that chess professionals put to the game the majority of them cannot make a living out of chess. Only 4 or 5 super grandmasters across the world have been able to make a few million dollars from chess. This is mainly because there are no good brands/sponsors associating themselves with chess. At one point, one former president of FIDE had to sponsor world championships from his own "pocket". 

Over the years chess has been associated with big industries in business, technology, health, research, etc but it has not been able to attract major sponsors or partners to competitive chess. For example one would have expected a big spin-off from Google's AlphaZero and partnership with FIDE but nothing big has come out so far. Hence the following question;

Why is chess failing to attract major sponsors like other sporting codes?
It's frankly quite boring to watch chess, unless you understand what is going on - it's not like football, basketball or hockey, where there is dynamic, action, fast-paced play - for us, chess players, it might appear that chess is dynamic and fast-paced, but this is not so for the common viewer. 

Let's be honest, would you really want to watch a chess game lasting three hours on your TV, waiting for the next move which the player takes 30 minutes to think through and calculate? Specifically for this reason you will never see chess featured on TV, and since it is not featured on TV, it does not get the luxurious contracts that other sports do.