What is the meaning of 建设 here？ I have this text from my book. I thought 建设 means 'build, construct', by association maybe 'develop', but I can't figure out what it is doing in the second sentence. I put the 3 sentences for context. Any tips out there?

I don't much care for 'use for copyright building'.

尽管在网络上播放电视剧，电影的盗版现象仍然存在，但人们的版权意识已经越来越强。目前，优酷网融资的几千万美元中，超过一亿元人民币将用于版权建设。悠视网则表示正在筹备一个版权基金，基金规模达十几亿元人民币，主要用于购买影视版权。
You should really think of it like "establishing" given the context.

目前，优酷网融资的几千万美元中，超过一亿元人民币将用于版权建设 =

Currently, out of the 10s of millions of USDs that Youku has financed, over 100 million RMBs are being used to establish copyright protection [for their videos].