Is there really no word for individualism in Chinese? In his book Selfie Will Storr claims that:


  In Chinese, there isn’t a word for individualism (the nearest they have translates to ‘selfishness’.)


I’m pretty sure there is a, modern, word for individualism and it is:


个人主义


and I’m also pretty sure it doesn’t translate to selfishness.

His concept is a good one and I would love to buy into it, but I’m not really seeing it.

Any ideas?
In my opinion, the term 个人主义 might be a valid direct translation of the word individualism, but I don't think it always conveys the same meaning. 

The suffix 主义 in Chinese hints to an actual ideology or ideological system. Whereas in English it can have a narrower application, as you can call an individualist someone who lives an independent life. So that would be 独立。


  西方人比中国人独立很多 
  Westerners are more individualists than the Chinese. 


Perhaps you can argue that 独立 here is used as an euphemism but what they mean is actually "individualist", which - also in English - means an independent person who doesn't need much support from others without being maliciously selfish.