Why is 比率 in 一家名为 RATIO 比率的店面备受关注? Chairman’s Bao has an article containing this sentence:


  在上海淮海路K11购物艺术中心 ， 一家名为 RATIO 比率的店面备受关注 。 


I don’t understand the presence of 比率 here. I know it can mean rate and I am fairly certain the meaning of the sentence is 


  the business area/premises of a company named xyz have attracted attention.


So, is 比率 part of the company name?
In this context, 比率 is just a translation of "RATIO" written immediately after the name. It does not contribute any other meaning to the sentence.