What does 糗大 (qiǔdà) mean? What does 糗大 (qiǔdà) mean in the following phrase?


  那才真的糗大了。  


From context, I think it ought to mean something like "that would really be terrible" or "that would be far worse," but I can't find a source to confirm my hunch. 糗大 isn't in my dictionary, and MDBG lists the translation as "hoax," which doesn't seem right in this context.

Any ideas?
Well that was easy: I should have done a better web search before posting. The answer can be found here:


  糗大了，为俗语。为：出丑的意思。（事情搞砸了，出丑了）
  [糗大了 is a colloquial saying meaning "to make a fool of oneself."]


If anyone knows the origin of this phrase, I'd be glad to hear it.