What is more appropriate translation of "running store"? What is more appropriate translation of "running store" (as a writing on the store for chinese customers unfamiliar with the place, so it is not online store)?


  跑步商店 OR 跑步机专卖店


Also it would be nice to see some explanation.

As for me the second one seems to be right version but it does not look laconic as the first one.
Does the store sell equipment for running or only sells running machines? If it is the first one, the translate should be more appropriate to be "跑步用品商店"；if it is the second one, then it is correct to say "跑步机专卖店".