Proper translation of "定位" to English? This question is about choosing a proper English word for a Chinese phrase.

Let there be given the sentence "What is the "定位" in the market of our products?" Then, what are the proper English words for "定位" in the given sense?
I might just use such as "placement" or "position" for it, but I am really not sure about the propriety.

I really need your help.
Typically one would "position" a product in the marketplace. If you are in the act of doing something (process is active now) then the phrase would be "positioning" [a/our/the] product in the marketplace. I would suggest you take a look at your proposed word choice in Jukuu.com. Plugging in the word for "position," yields the following usages:



"Positioning" on the other hand seems to give something closer to what you want. BTW - Here are some sample sentences, just to be sure (the website has many more).

1.  Their segregated positioning subtly and silently indicates that caution should be taken in their use.
它们相对分离的位置微妙而无声地提示着用户，即使用它们时应该小心。
-- 来源 -- About Face 3交互设计精髓 好评(14)  差评(0)    

2.  In a fixed-head magnetic disk unit, a support and positioning element for a read / write head.
在固定磁头的磁盘机中,用于支撑和定位读/写磁头的部件。
-- 来源 -- 英汉 - 辞典例句  好评(17)  差评(5)    

3.  global positioning system
环球定位系统,[港]全球定位系统
-- 来源 -- 英汉 - 翻译样例 - 行业 好评(10)  差评(0)    

4.  The accurate positioning of an entity relative to a reference.
相对于参考基准把某个实体精确定位。