Is anyone familiar with this strange logo resmbling 'nfw'? I see bumper stickers, t-shirts, etc all over the place when passing by Christian colleges with this strange logo that I believe is somehow affiliated with Christianity but I'm unable to identify it.

It looks like there is an 'n' on the left, a 'w' on the right, and something I can't discern in between, possibly an 'f' or a cross or something. The typeface is kind of script or Cyrillic or something. Here is a bad recreation of it:



Am I confused? Is this logo unrelated to Christianity? Can anyone identify it?
It's actually NOTW, and stands for Not Of This World:



It's a reference to Jesus's words in several places, including John 18:36:


  Jesus answered, “My kingdom is not of this world. If my kingdom were of this world, my servants would have been fighting, that I might not be delivered over to the Jews. But my kingdom is not from the world.” [ESV]


The logo itself is that of an apparel company that was founded in 2001.