In modern culture
What is Bulgogi?
Bulgogi
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The word "Bulgogi" literally means "fire meat" in Korean, and is derived from the Pyongan dialect. It refers to marinated meat, cooked using traditional grilling techniques such as gridirons or perforated dome griddles that sit on braziers, unlike deep frying or boiling in water. The term is also applied to variations such as "dak bulgogi" (made with chicken) or "dwaeji bulgogi" (made with pork), depending on what kind of meat and corresponding seasoning are used. 
Bulgogi (; ) is a Korean dish that usually consists of grilled marinated beef. It is listed at number 23 on "World's 50 most delicious foods" readers' poll compiled by "CNN Go" in 2011. 
"Bulgogi" is served in barbecue restaurants in Korea, and there are "bulgogi" flavoured fast-food hamburgers sold at many South Korean fast-food restaurants. The hamburger patty is marinated in "bulgogi" sauce and served with lettuce, tomato, onion, and sometimes cheese. It is similar to a teriyaki burger in flavour. The October 2011 issue of Jamie magazine featured a stall selling bulgogi steak baguettes outside Arsenal FC's Emirates Stadium. The same stall was featured in Nicholas Lander's food column in the Financial Times in October 2012. Texas Rangers outfielder Shin-Soo Choo endorsed bulgogi in an advertisement in the March 12th, 2014 issue of The New York Times.
Meat-based grilled dishes are collectively called gogi gui (고기구이). Bulgogi (불고기): thinly sliced or shredded beef marinated in soy sauce, sesame oil, garlic, sugar, green onions, and black pepper, cooked on a grill (sometimes at the table). "Bulgogi" literally means "fire meat." Variations include pork ("dweji bulgogi"), chicken ("dak bulgogi"), or squid ("ojingeo bulgogi"). Galbi (갈비): pork or beef ribs, cooked on a metal plate over charcoal in the centre of the table. The meat is sliced thicker than "bulgogi". It is often called "Korean barbecue" along with "bulgogi", and can be seasoned or unseasoned. A variation using seasoned chicken is called "dak galbi". Samgyeopsal (삼겹살): Unseasoned pork bacon cut from the belly, served in the same fashion as "galbi". Sometimes cooked on a grill with kimchi together at either side. Commonly grilled with garlic and onions, dipped in "ssamjjang" and wrapped in lettuce leaves. Dakgui (닭구이): grilled chicken  Saengchi gui (생치구이): grilled pheasant  
"Bulgogi" is believed to have originated from Goguryeo, when it was originally called "maekjeok" (맥적), with the beef being grilled on a skewer. It was called "neobiani" (너비아니), meaning "thinly spread" meat, in the Joseon Dynasty and was traditionally prepared especially for the wealthy and the nobility. 