What was the number one tv series in 2012 according to Time ?
Serbian sociologist Ratko Bozovic explains the popularity by pointing at the traditional , patriarchal values of the Turkish shows , and the many cultural and linguistic similarities between Turkey and the Balkan countries : “ The mentality depicted in those shows has to do with a traditional understanding of morality that people in Serbia remember at some level " According to him all Balkan countries have seen dramatic changes in terms of family life , and the Turkish shows help them recall value systems that now seem lost .