What was the viewership of second , third , fourth , and fifth episodes of the show Once Upon A Time ?
The show 's first episode at the Friday 9:00 pm timeslot ( " The Firefly " ) scored a 1.9 in the key 18–49 demographic which was an increase of 12 % over its last Thursday - aired episode ( " Marionette " ) which scored a 1.7 , and maintained similar numbers in the second week for " Reciprocity " .