How many hours did NBC devote to the shooting in the first week ?
By contrast , some broadcasters ( such as the host broadcasters , and broadcasters in Australia and Spain ) planned to air at least 100 hours or more of coverage from London , and NBC itself had provided extensive coverage of the London Olympics , which ranked among the most - watched events in the history of U.S. television.NBC ' s lack of coverage drew the ire of American disability rights groups and IPC president Philip Craven , who expressed his disappointment for American athletes and viewers who were unable to fully experience the games on television .