In what year did Heinz introduce the " Dip and Squeeze " packet ?
In 2011 , Heinz began offering a new measured - portion package , called the " Dip and Squeeze " packet , which allowed the consumer to either tear the top off the package and squeeze the contents out , as with the traditional packet , or , in the alternative , tear the " front " off the package and use the package as a dip cup of the type often supplied with certain entreés .