Why does tapping the 57 on heinz ketchup work to get it out of the bottle ?
Heinz Company " Prop ( osition ) 57 " , one of a number of anti-ketchup packet groups on Facebook designed to bring attention to the shortcomings of take - out condiment packaging ; its name is a reference to Heinz Co. , which debuted a new design in test markets in early 2010 A fast food dinner in Pereira , Colombia