Where is the site of the annual New Year 's Even Ball drop ?
The portrayal of festivities on radio and television has helped ingrain certain aspects of the celebration in American pop culture ; beginning on the radio in 1928 , and on CBS television from 1956 to 1976 ( which also included coverage of the ball drop ) , Guy Lombardo and his band , The Royal Canadians , presented an annual New Year 's Eve broadcast from the ballroom of New York 's Waldorf - Astoria Hotel .