What percentage of competitors are injured ?
Variations of this strategy include : matching competitors price setting price at an amount above competitors ' price ( say $ 5 more ) setting price at an amount below competitors ' price ( say $ 4 less ) setting price at a percentage above competitors ' price ( say 3 % more ) setting price at a percentage below competitors ' price ( say 10 % less ) setting price within a range of the competitors ' price ( say no more than 5 % more and no less than 8 % less than competitors price ) This strategy is typically used by fringe firms , in an industry with one or two dominant companies ( in fact , it is sometimes referred to as the " follow the leader strategy " ) .