Marketing
what smartphone app translates minion language?
Despicable Me
Marketing.NBC (which is owned by Universal) had an extensive marketing campaign leading up to the film's release. Sneak peeks were shown in episodes of "The Biggest Loser". "Despicable Me" was also featured on "Last Comic Standing" when Gru comes in to audition. IHOP restaurants promoted the film by introducing three new menu items, a kids' breakfast meal, and a drink all having the word "minion" in them. Best Buy released a free smartphone application called "Best Buy Movie Mode", which translated what the Minions were saying during the end credits of the 3D theatrical release. For the home media release of the film, the application was updated to translate the Minions' language throughout the entire film.