Music video
When was the premiere of "What Makes You Beautiful"?
What Makes You Beautiful
The music video for "What Makes You Beautiful" was directed by John Urbano. Filmed for two days in July 2011, it premiered on 19 August 2011. On each of the five days preceding the video's premiere, One Direction posted a teaser trailer of the video online. Each teaser showed footage from the video and behind the scenes, and one member of the band announcing how many days were left until the video premiere. The video opens with One Direction spending time on a Malibu, California beach inter cut with scenes of them driving an orange campervan. During the second verse, a group of three girls joins the band at the beach; in Styles' bridge solo, he intimately sings to one girl individually. During the final choruses the band and girls are shown sitting around a fire, lighting sparklers and taking photographs. On video sharing website MUZU TV, the video was the fourth most-watched music video of 2011 in the UK. The video won two MTV Video Music Awards for Best Pop Video and Most Share-Worthy Video, and earned the group the award for Best New Artist on 6 September 2012. As of March 2014, the music video has garnered almost 500 million Vevo views. In 2012, a blogger at BuzzFeed noticed similarities between the video and pop punk band Blink-182's video for "All the Small Things" — the video was filmed on Santa Monica Beach and is shot from the same camera angle as in "What Makes You Beautiful", leading media outlets to joke that the band parodied One Direction eleven years prior to their formation.