Background and release
What magazine was informed that "Rumor Has It" would be the third single on the album Set Fire to the Rain?
Set Fire to the Rain
"Set Fire to the Rain" was written by Adele and Fraser T Smith while the production was handled by Smith. On 28 October, during an interview with "Billboard", Columbia Records revealed that "Rumour Has It" would be released as the third single from the album and serviced to pop and adult contemporary radio. However, the release of the song was scrapped and "Set Fire to the Rain" was released as the third US-single on 21 November 2011. A spokesperson for Columbia, Pete Cosenza stated: "Our research found more programmer preference for 'Set Fire to the Rain'. [...] Both 'Rumour' and 'Fire' came back strong, but 'Fire' was a bit stronger. [...] It's a better plan to go with 'Fire' over 'Rumour' at pop and adult radio. [...] Everyone, from radio to the buying public, seems to be on board."