Marketing
What was Lots-O Huggin Bear known as in Japan?
Toy Story 3
The film's first teaser trailer was released with "Up" in Disney Digital 3-D, on May 29, 2009. On October 2, 2009, "Toy Story" and "Toy Story 2" were re-released as a double feature in Disney Digital 3-D. The first full-length trailer was attached as an exclusive sneak peek and a first footage to the "Toy Story" double feature, on October 12, 2009. A second teaser was released on February 10, 2010, followed by a second full-length trailer on February 11, and appeared in 3D showings of "Alice in Wonderland" and "How to Train Your Dragon". On March 23, 2010, "Toy Story" was released on Blu-ray/DVD combo pack, which included a small feature of "The Story of "Toy Story 3"". In addition, "Toy Story 2" was released on the same day in the same format, which had a small feature on the "Characters of "Toy Story 3"". Mattel, Thinkway Toys, and Lego are among companies who produced toys to promote the film. Fisher Price, a Mattel Company, has released "Toy Story 3" with twenty-one 3D images for viewing with the View-Master viewer. Disney Interactive Studios also produced a video game based on the film, "", which was released for Microsoft Windows, Xbox 360, Wii, PlayStation 3, Nintendo DS, and PSP on June 15, 2010. A PlayStation 2 version was released on October 30, 2010, as part of a PS2 bundle and separately on November 2, 2010 (the same day "Toy Story 3" was released on DVD and Blu-ray). It was also the last Disney/Pixar game to be released on PlayStation 2. "Toy Story 3" was featured in Apple's iPhone OS 4 Event on April 8, 2010, with Steve Jobs demonstrating a "Toy Story 3" themed iAd written in HTML5. Pixar designed a commercial for the toy, Lots-O'-Huggin' Bear, and formatted it to appear as if it came from an old VCR recording. The recording was altered with distorted sound, noise along the bottom of the screen, and flickering video, all designed to make it look like a converted recording from around 1983. A Japanese version of the commercial was also released online, with the name "Lots-O'-Huggin Bear" replaced with "Little Hug-Hug Bear" (Japanese:ハグハグベアちゃん/"Hagu Hagu Beya-Chan"). On "Dancing with the Stars" May 11, 2010, episode, the Gipsy Kings performed a Spanish-language version of the song "You've Got a Friend in Me," which featured a paso doble dance choreographed by Cheryl Burke and Tony Dovolani. Both the song and dance are featured in the film. "Toy Story 3" was promoted with airings of the first and second film on several channels in the weeks preceding the film's release, including Disney Channel, Disney XD, and ABC Family. Sneak peeks of "Toy Story 3" were also revealed, primarily on Disney Channel.