Product placement
Which company had a contract with Gossip Girl for its first five seasons?
Gossip Girl
"Gossip Girl" is known for its product placement. The show had a contract with Verizon Wireless for its first five seasons; all the characters were seen with phones chosen by the brand until the deal ended by the sixth season. During their contract, Verizon Wireless offered exclusive "Gossip Girl" content and created a website where ringtones of the songs featured on the show could be downloaded. In the summer of 2008, executives of VitaminWater approached The CW for a placement deal. During the second season, the drinks were mentioned several times in dialogues. The partnership helped pay the costs of shooting on location in the Hamptons. An HP TouchPad was prominently displayed in an episode of the sixth season. According to OneNewsNow.com, other sponsors have included Procter & Gamble, L'Oreal, Target and Johnson & Johnson, which allowed the series to earn $28.2 million in ad dollars in 2007.