Promotion
The movie had what publicist?
Fruitvale Station
The Weinstein Company commissioned three murals to be painted in Los Angeles, New York, and San Francisco by well-known street artists Ron English, Lydia Emily and LNY, in anticipation of the film. Some people questioned having a poster for the film in Fruitvale Station, but a BART spokeswoman said about this decision: "there was no debate whether to allow "Fruitvale Station" on BART. None whatsoever. We really support Ryan. He's just an amazing person... I think that Ryan had said it was his intention to show his love for Oakland and the people of Oakland, and he really succeeded. "Promotional material used on the film's Facebook page and website referred to the controversial shooting of Trayvon Martin in Florida, which was in the news at the same time as the film's release. This drew some criticism, with publicist Angie Meyer stating, "It's absolutely inappropriate and morally wrong to use a high profile case to create publicity and buzz around a movie release. "As part of its film promotion, the Weinstein Co. set up the "I am __" campaign to encourage people to share stories of overcoming acts of social injustice or mistreatment, and to upload photos or other artworks related to those experiences.