Music video
Who directed the music video for "I Won't Give Up" and when was it officially released?
I Won't Give Up
On January 2, 2012, a lyric video was released. Mark Blankenship from NPR found "I Won't Give Up" the best lyric video because "the lyrics are integrated into a story about a man who writes his girlfriend until they can finally reunite." He added he preferred this video to the official one. The official music video was directed by Mark Pellington and released on February 17, 2012. Mraz explained "The story of the video is that we all have our stories. We all have our own version of suffering….and everybody has many things to not give up on. "Jason Lipshutz from "Billboard" found some similarities to Terrence Malick's film "The Tree of Life", "with its lingering shots of wholesome Americana, sun-stroked imagery, non-linear structure and contrast between out-of-focus landscape shots and striking close-ups." The video was also compared to Bruce Springsteen's "We Take Care of Our Own" music video, "with its gritty portraits of beleaguered U.S. citizens of every race and creed." Andrew Unterberger from PopDust described the video as "a stately, if somewhat boring, assemblage of nature shots mixed with pictures of people young and old looking semi-contemplative."