 , paying $ 70 million , had their products featured in the film , a record at the time , although USA Today reported that number to be as high as $ 100 million . By choice , the number of companies involved in product placement was dropped to eight for the next Bond film Casino Royale in 2006 .   Rotten Tomatoes listed Die Another Day with a 58 % rating . Metacritic gave the film a 56 out of 100 rating , representing " mixed or average reviews . " Michael Dequina of Film Threat praised the film as the best of the series to star Pierce Brosnan and " the most satisfying installment of the franchise in recent memory . " Larry Carroll of CountingDown.com praised Lee Tamahori for having " magnificently balanced the film so that it keeps true to the Bond legend , makes reference to the classic films that preceded it , but also injects a new zest to it all . " Entertainment Weekly magazine also gave a positive reaction , saying that Tamahori , " a true filmmaker " , has re @-@ established the series ' pop sensuality . Dana Stevens of The New York Times called the film the best of the James Bond series since The Spy Who Loved Me . Kyle Bell of Movie Freaks 365 stated in his review that the " first half of Die Another Day is classic Bond " , but that " Things start to go downhill when the ice palace gets introduced . "   However , Die Another Day was strongly criticised by some reviewers who felt that the film relied too heavily on gadgets and special effects , with the plot being neglected . James Berardinelli of Reelviews.net said , " This is a train wreck of an action film – a stupefying attempt by the filmmakers to force @-@ feed James Bond into the mindless xXx mold and throw 40 years of cinematic history down the toilet in favor of bright flashes and loud bangs . " Of the action sequences , he said , " Die Another Day is an exercise in loud explosions and excruciatingly bad special effects . The CGI work in this movie is an order of magnitude worse than anything I have seen in a major motion picture . Coupled with lousy production design , Die Another Day looks like it was done on the cheap . Gary Brown of the Houston Community Newspapers also described the weak point of the film as " the seemingly non @-@ stop action sequences and loud explosions that appear to take centre stage while the Bond character is almost relegated to second string . " Roger Moore remarked , " I thought it just went too far – and that ’ s from me , the first Bond in space ! Invisible cars and dodgy CGI footage ? Please ! "   = = Novelisation = =   Die Another Day was written into a novel by the then @-@ current official James Bond writer , Raymond Benson , based on the screenplay by Neal Purvis and Robert Wade . Fan reaction to it was above average . After its publication Benson retired as the official James Bond novelist and a new series featuring the secret agent 's adventures as a teenager , by Charlie Higson , was launched in 2005 . As the novelisation was published after Benson 's final original 007 novel , The Man with the Red Tattoo , it was the final literary work featuring Bond as originally conceived by Ian Fleming until the publication of Devil May Care by Sebastian Faulks in 2008 to mark the 100th anniversary of Fleming 's birth .   = = Cancelled spin @-@ off = =   Speculation arose in 2003 of a spin @-@ off film concentrating on Jinx , which was scheduled for a November / December 2004 release . It was originally reported that MGM was keen to set up a film series that would be a " winter olympics " alternative to ' James Bond ' . In the late 1990s , MGM had originally considered developing a spin @-@ off film based on Michelle Yeoh 's character , Wai Lin , in 1997 's Tomorrow Never Dies . However , despite much speculation of an imminent movie , on 26 October 2003 , Variety reported that MGM had completely pulled the plug on this project , to the dismay of Barbara Broccoli and Michael G. Wilson of Eon Entertainment , who were reported to be " clearly furious " about the decision . MGM were keen to instead move on with the next film , Casino Royale .   = Rakie Ayola =   Rakie Olufunmilayo Ayola ( born May 1968 ) is a Welsh actress , best known for her role as Kyla Tyson in the BBC medical drama Holby City . She first rose to prominence in the lead role of the 1993 Jeanette Winterson screenplay Great Moments in Aviation . Ayola has worked in theatre , film and television , appearing in a number of Shakespearean theatrical performances , Hollywood films The i Inside and Sahara , and British television shows including Soldier Soldier , EastEnders , Sea of Souls and Doctor Who . She appeared in Holby City from its eighth to eleventh series , from 2006 to 2008 , and in 2009 starred in the
Ġ, Ġpaying Ġ$ Ġ70 Ġmillion Ġ, Ġhad Ġtheir Ġproducts Ġfeatured Ġin Ġthe Ġfilm Ġ, Ġa Ġrecord Ġat Ġthe Ġtime Ġ, Ġalthough ĠUSA ĠToday Ġreported Ġthat Ġnumber Ġto Ġbe Ġas Ġhigh Ġas Ġ$ Ġ100 Ġmillion Ġ. ĠBy Ġchoice Ġ, Ġthe Ġnumber Ġof Ġcompanies Ġinvolved Ġin Ġproduct Ġplacement Ġwas Ġdropped Ġto Ġeight Ġfor Ġthe Ġnext ĠBond Ġfilm ĠCasino ĠRoyale Ġin Ġ2006 Ġ. Ġ Ġ ĠR otten ĠTom atoes Ġlisted ĠDie ĠAnother ĠDay Ġwith Ġa Ġ58 Ġ% Ġrating Ġ. ĠMet ac ritic Ġgave Ġthe Ġfilm Ġa Ġ56 Ġout Ġof Ġ100 Ġrating Ġ, Ġrepresenting Ġ" Ġmixed Ġor Ġaverage Ġreviews Ġ. Ġ" ĠMichael ĠDe qu ina Ġof ĠFilm ĠThreat Ġpraised Ġthe Ġfilm Ġas Ġthe Ġbest Ġof Ġthe Ġseries Ġto Ġstar ĠPierce ĠBros nan Ġand Ġ" Ġthe Ġmost Ġsatisfying Ġinstallment Ġof Ġthe Ġfranchise Ġin Ġrecent Ġmemory Ġ. Ġ" ĠLarry ĠCarroll Ġof ĠCount ing Down . com Ġpraised ĠLee ĠTam ah ori Ġfor Ġhaving Ġ" Ġmagn ific ently Ġbalanced Ġthe Ġfilm Ġso Ġthat Ġit Ġkeeps Ġtrue Ġto Ġthe ĠBond Ġlegend Ġ, Ġmakes Ġreference Ġto Ġthe Ġclassic Ġfilms Ġthat Ġpreceded Ġit Ġ, Ġbut Ġalso Ġinject s Ġa Ġnew Ġz est Ġto Ġit Ġall Ġ. Ġ" ĠEntertainment ĠWeekly Ġmagazine Ġalso Ġgave Ġa Ġpositive Ġreaction Ġ, Ġsaying Ġthat ĠTam ah ori Ġ, Ġ" Ġa Ġtrue Ġfilmmaker Ġ" Ġ, Ġhas Ġre Ġ@ - @ Ġestablished Ġthe Ġseries Ġ' Ġpop Ġsens uality Ġ. ĠDana ĠStevens Ġof ĠThe ĠNew ĠYork ĠTimes Ġcalled Ġthe Ġfilm Ġthe Ġbest Ġof Ġthe ĠJames ĠBond Ġseries Ġsince ĠThe ĠSpy ĠWho ĠL oved ĠMe Ġ. ĠKyle ĠBell Ġof ĠMovie ĠFre aks Ġ365 Ġstated Ġin Ġhis Ġreview Ġthat Ġthe Ġ" Ġfirst Ġhalf Ġof ĠDie ĠAnother ĠDay Ġis Ġclassic ĠBond Ġ" Ġ, Ġbut Ġthat Ġ" ĠThings Ġstart Ġto Ġgo Ġdownhill Ġwhen Ġthe Ġice Ġpalace Ġgets Ġintroduced Ġ. Ġ" Ġ Ġ ĠHowever Ġ, ĠDie ĠAnother ĠDay Ġwas Ġstrongly Ġcriticised Ġby Ġsome Ġreviewers Ġwho Ġfelt Ġthat Ġthe Ġfilm Ġrelied Ġtoo Ġheavily Ġon Ġgadgets Ġand Ġspecial Ġeffects Ġ, Ġwith Ġthe Ġplot Ġbeing Ġneglected Ġ. ĠJames ĠBer ard inelli Ġof ĠRe el views . net Ġsaid Ġ, Ġ" ĠThis Ġis Ġa Ġtrain Ġwreck Ġof Ġan Ġaction Ġfilm ĠâĢĵ Ġa Ġst upe f ying Ġattempt Ġby Ġthe Ġfilmmakers Ġto Ġforce Ġ@ - @ Ġfeed ĠJames ĠBond Ġinto Ġthe Ġmindless Ġx X x Ġmold Ġand Ġthrow Ġ40 Ġyears Ġof Ġcinematic Ġhistory Ġdown Ġthe Ġtoilet Ġin Ġfavor Ġof Ġbright Ġflashes Ġand Ġloud Ġbang s Ġ. Ġ" ĠOf Ġthe Ġaction Ġsequences Ġ, Ġhe Ġsaid Ġ, Ġ" ĠDie ĠAnother ĠDay Ġis Ġan Ġexercise Ġin Ġloud Ġexplosions Ġand Ġexcruciating ly Ġbad Ġspecial Ġeffects Ġ. ĠThe ĠCGI Ġwork Ġin Ġthis Ġmovie Ġis Ġan Ġorder Ġof Ġmagnitude Ġworse Ġthan Ġanything ĠI Ġhave Ġseen Ġin Ġa Ġmajor Ġmotion Ġpicture Ġ. ĠCou pled Ġwith Ġlousy Ġproduction Ġdesign Ġ, ĠDie ĠAnother ĠDay Ġlooks Ġlike Ġit Ġwas Ġdone Ġon Ġthe Ġcheap Ġ. ĠGary ĠBrown Ġof Ġthe ĠHouston ĠCommunity ĠNewsp apers Ġalso Ġdescribed Ġthe Ġweak Ġpoint Ġof Ġthe Ġfilm Ġas Ġ" Ġthe Ġseemingly Ġnon Ġ@ - @ Ġstop Ġaction Ġsequences Ġand Ġloud Ġexplosions Ġthat Ġappear Ġto Ġtake Ġcentre Ġstage Ġwhile Ġthe ĠBond Ġcharacter Ġis Ġalmost Ġrelegated Ġto Ġsecond Ġstring Ġ. Ġ" ĠRoger ĠMoore Ġremarked Ġ, Ġ" ĠI Ġthought Ġit Ġjust Ġwent Ġtoo Ġfar ĠâĢĵ Ġand Ġthat ĠâĢ Ļ Ġs Ġfrom Ġme Ġ, Ġthe Ġfirst ĠBond Ġin Ġspace Ġ! ĠInvisible Ġcars Ġand Ġdod gy ĠCGI Ġfootage Ġ? ĠPlease Ġ! Ġ" Ġ Ġ Ġ= Ġ= ĠNovel isation Ġ= Ġ= Ġ Ġ ĠDie ĠAnother ĠDay Ġwas Ġwritten Ġinto Ġa Ġnovel Ġby Ġthe Ġthen Ġ@ - @ Ġcurrent Ġofficial ĠJames ĠBond Ġwriter Ġ, ĠRaymond ĠBenson Ġ, Ġbased Ġon Ġthe Ġscreenplay Ġby ĠNeal ĠPur vis Ġand ĠRobert ĠWade Ġ. ĠFan Ġreaction Ġto Ġit Ġwas Ġabove Ġaverage Ġ. ĠAfter Ġits Ġpublication ĠBenson Ġretired Ġas Ġthe Ġofficial ĠJames ĠBond Ġnovelist Ġand Ġa Ġnew Ġseries Ġfeaturing Ġthe Ġsecret Ġagent Ġ' s Ġadventures Ġas Ġa Ġteenager Ġ, Ġby ĠCharlie ĠHig son Ġ, Ġwas Ġlaunched Ġin Ġ2005 Ġ. ĠAs Ġthe Ġnovel isation Ġwas Ġpublished Ġafter ĠBenson Ġ' s Ġfinal Ġoriginal Ġ00 7 Ġnovel Ġ, ĠThe ĠMan Ġwith Ġthe ĠRed ĠTatt oo Ġ, Ġit Ġwas Ġthe Ġfinal Ġliterary Ġwork Ġfeaturing ĠBond Ġas Ġoriginally Ġconceived Ġby ĠIan ĠFleming Ġuntil Ġthe Ġpublication Ġof ĠDevil ĠMay ĠCare Ġby ĠSebastian ĠFaul ks Ġin Ġ2008 Ġto Ġmark Ġthe Ġ100 th Ġanniversary Ġof ĠFleming Ġ' s Ġbirth Ġ. Ġ Ġ Ġ= Ġ= ĠCance lled Ġspin Ġ@ - @ Ġoff Ġ= Ġ= Ġ Ġ ĠSpe culation Ġarose Ġin Ġ2003 Ġof Ġa Ġspin Ġ@ - @ Ġoff Ġfilm Ġconcentrating Ġon ĠJin x Ġ, Ġwhich Ġwas Ġscheduled Ġfor Ġa ĠNovember Ġ/ ĠDecember Ġ2004 Ġrelease Ġ. ĠIt Ġwas Ġoriginally Ġreported Ġthat ĠMGM Ġwas Ġkeen Ġto Ġset Ġup Ġa Ġfilm Ġseries Ġthat Ġwould Ġbe Ġa Ġ" Ġwinter Ġo lymp ics Ġ" Ġalternative Ġto Ġ' ĠJames ĠBond Ġ' Ġ. ĠIn Ġthe Ġlate Ġ1990 s Ġ, ĠMGM Ġhad Ġoriginally Ġconsidered Ġdeveloping Ġa Ġspin Ġ@ - @ Ġoff Ġfilm Ġbased Ġon ĠMichelle ĠYe oh Ġ' s Ġcharacter Ġ, ĠW ai ĠLin Ġ, Ġin Ġ1997 Ġ' s ĠTomorrow ĠNever ĠD ies Ġ. ĠHowever Ġ, Ġdespite Ġmuch Ġspeculation Ġof Ġan Ġimminent Ġmovie Ġ, Ġon Ġ26 ĠOctober Ġ2003 Ġ, ĠVariety Ġreported Ġthat ĠMGM Ġhad Ġcompletely Ġpulled Ġthe Ġplug Ġon Ġthis Ġproject Ġ, Ġto Ġthe Ġdismay Ġof ĠBarbara ĠBro ccoli Ġand ĠMichael ĠG . ĠWilson Ġof ĠE on ĠEntertainment Ġ, Ġwho Ġwere Ġreported Ġto Ġbe Ġ" Ġclearly Ġfurious Ġ" Ġabout Ġthe Ġdecision Ġ. ĠMGM Ġwere Ġkeen Ġto Ġinstead Ġmove Ġon Ġwith Ġthe Ġnext Ġfilm Ġ, ĠCasino ĠRoyale Ġ. Ġ Ġ Ġ= ĠRak ie ĠAy ola Ġ= Ġ Ġ ĠRak ie ĠO lu fun mil ay o ĠAy ola Ġ( Ġborn ĠMay Ġ1968 Ġ) Ġis Ġa ĠWelsh Ġactress Ġ, Ġbest Ġknown Ġfor Ġher Ġrole Ġas ĠKyl a ĠTyson Ġin Ġthe ĠBBC Ġmedical Ġdrama ĠHol by ĠCity Ġ. ĠShe Ġfirst Ġrose Ġto Ġprominence Ġin Ġthe Ġlead Ġrole Ġof Ġthe Ġ1993 ĠJean ette ĠWin terson Ġscreenplay ĠGreat ĠMoments Ġin ĠAviation Ġ. ĠAy ola Ġhas Ġworked Ġin Ġtheatre Ġ, Ġfilm Ġand Ġtelevision Ġ, Ġappearing Ġin Ġa Ġnumber Ġof ĠShakespeare an Ġtheatrical Ġperformances Ġ, ĠHollywood Ġfilms ĠThe Ġi ĠInside Ġand ĠSahara Ġ, Ġand ĠBritish Ġtelevision Ġshows Ġincluding ĠSoldier ĠSoldier Ġ, ĠEast End ers Ġ, ĠSea Ġof ĠSouls Ġand ĠDoctor ĠWho Ġ. ĠShe Ġappeared Ġin ĠHol by ĠCity Ġfrom Ġits Ġeighth Ġto Ġele venth Ġseries Ġ, Ġfrom Ġ2006 Ġto Ġ2008 Ġ, Ġand Ġin Ġ2009 Ġstarred Ġin Ġthe