Quantum games and social norms. The quantum ultimatum game
  The noncooperative Nash equilibrium solution of classical games corresponds to a rational expectations attitude on the part of the players. However, in many cases, games played by human players have outcomes very different from Nash equilibria. A restricted version of quantum games is proposed to implement, in mathematical games, the interplay of self-interest and internalized social norms that rules human behavior. 
R. Vilela Mendes