Demonstration of how the zeta function method for effective potential   removes the divergences
  The calculation of the minimum of the effective potential using the zeta function method is extremely advantagous, because the zeta function is regular at $s=0$ and we gain immediately a finite result for the effective potential without the necessity of subtratction of any pole or the addition of infinite counter-terms. The purpose of this paper is to explicitly point out how the cancellation of the divergences occurs and that the zeta function method implicitly uses the same procedure used by Bollini-Giambiagi and Salam-Strathdee in order to gain finite part of functions with a simple pole. 
Jose Alexandre Nogueira and Adolfo Maia Jr