Enrico: You are seemingly upset. What's behind you?
Arden: Arden wants to have a trademark for our new series of products registered. But I have no idea on the registering process.
Enrico: That's not as complicated as you suppose.
Arden: Is it so easy? I never experienced this. Can you tell me something about it?
Enrico: It is known that there is a time limit for trademarks. And we should not have a similar trademark with the one in the same field.
Arden: Based on what you said, does it mean that we can not have a trademark like 'genova', right?
Enrico: Correct. And our country follows the priority of use principle.
Arden: Can you tell something about the preparation for the register?
Enrico: Some relative documents will be needed and the fee may be quite dear. So you need to learn more about the process and regulations about this issue.
Arden is upset because Arden doesn't know the registering process of a trademark. Enrico gives Arden some tips and suggests Arden learn more about this issue.