def _url_replace_regex(prefix):
    """
    Match static urls in quotes that don't end in '?raw'.

    To anyone contemplating making this more complicated:
    http://xkcd.com/1171/
    """
    return """(?x)                # flags=re.VERBOSE
        (?P<quote>\\\\?['"])      # the opening quotes
        (?P<prefix>{prefix})      # the prefix
        (?P<rest>.*?)             # everything else in the url
        (?P=quote)                # the first matching closing quote
        """.format(prefix=prefix)