def getPathName(path):
    """Get the name of the final entity in C{path}.

    @param path: A fully-qualified C{unicode} path.
    @return: The C{unicode} name of the final element in the path.
    """
    unpackedPath = path.rsplit(u'/', 1)
    return path if len(unpackedPath) == 1 else unpackedPath[1]