def processString(unicodeS):
    """ Convert ’ to ' and remove “, strip leading and trailing whitespace
    
    Args:
        unicdeS
    
    Returns:
        str: in ascii
        
    """
    out = unicodeS.replace( u'\u2018', u"'")
    out = out.replace( u'\u2019', u"'")
    out = out.replace( u'\u201c', '')
    out = out.replace( u'\u201d', '')
    out = out.replace('"','')
    return out.encode('ascii').strip()