import unicodedata
import re


def clean_name(name):
    """Replace unicode with standard ascii replacements and some text cleaning."""
    name = unicodedata.normalize('NFKD', name).encode('ascii', 'ignore').decode('utf-8')
    name = name.strip()
    name = re.sub(r"\.", "", name)
    name = re.sub(r"'", "", name)
    name = re.sub(r"\s+", " ", name)
    return name