import re


def is_sale(this_line):
    """Determine whether a given line describes a sale of cattle."""
    has_cattle = re.search(r'hol|beef|jers|horn|xbred|bull|hfr|str', ' '.join(this_line), re.IGNORECASE)
    has_number = re.search(r'\b[0-9]+\b', ' '.join(this_line))
    is_not_succinct = len(this_line) > 2
    
    return bool(has_cattle) and bool(has_number) and is_not_succinct