def parse_keypair_lines(content, delim='|', kv_sep='='):
    """
    Parses a set of entities, where each entity is a set of key-value pairs
    contained all on one line.  Each entity is parsed into a dictionary and
    added to the list returned from this function.
    """
    r = []
    if content:
        for row in [line for line in content if line]:
            item_dict = {}
            for item in row.split(delim):
                key, value = [i.strip("'\"").strip() for i in item.strip().split(kv_sep)]
                item_dict[key] = value
            r.append(item_dict)
    return r