Minor fixes on getting started documentation
Minor fixes on getting started documentation

Conflicts:
	docs/source/internals/getting_started.rst

Cherry-picked from #1934, because that PR was onto releases/1.1 and I
merged it to there by accident.

anentropic/django-oscar,solarissmoke/django-oscar,ka7eh/django-oscar,sonofatailor/django-oscar,spartonia/django-oscar,ka7eh/django-oscar,solarissmoke/django-oscar,okfish/django-oscar,okfish/django-oscar,okfish/django-oscar,sasha0/django-oscar,solarissmoke/django-oscar,anentropic/django-oscar,ka7eh/django-oscar,michaelkuty/django-oscar,WillisXChen/django-oscar,WillisXChen/django-oscar,anentropic/django-oscar,ka7eh/django-oscar,michaelkuty/django-oscar,sonofatailor/django-oscar,WillisXChen/django-oscar,sasha0/django-oscar,sasha0/django-oscar,WillisXChen/django-oscar,michaelkuty/django-oscar,sasha0/django-oscar,django-oscar/django-oscar,spartonia/django-oscar,django-oscar/django-oscar,anentropic/django-oscar,john-parton/django-oscar,john-parton/django-oscar,sonofatailor/django-oscar,spartonia/django-oscar,okfish/django-oscar,django-oscar/django-oscar,spartonia/django-oscar,WillisXChen/django-oscar,WillisXChen/django-oscar,solarissmoke/django-oscar,michaelkuty/django-oscar,john-parton/django-oscar,sonofatailor/django-oscar,django-oscar/django-oscar,john-parton/django-oscar