add citation info
add citation info

- add a recommended citation format
- organize `about` section into various subsections

cmu-delphi/delphi-epidata,cmu-delphi/delphi-epidata,cmu-delphi/delphi-epidata,cmu-delphi/delphi-epidata,cmu-delphi/delphi-epidata,cmu-delphi/delphi-epidata