Provide some guidance for CLI-friendly names
Provide some guidance for CLI-friendly names

Closes #305

Signed-off-by: Doug Davis <ff3bde741799c0eff815b83a54eda3fc494df54f@us.ibm.com>

servicebroker/servicebroker,servicebroker/servicebroker,servicebroker/servicebroker,openservicebrokerapi/servicebroker,duglin/servicebroker