CI publish-project.sh: adjust tar options to exclude correctly
CI publish-project.sh: adjust tar options to exclude correctly

It appears with new tar 1.29 on Ubuntu 17.04,
build/ and others end up included in source archive.
Adjust tar options to work with older and newer tar versions.

Signed-off-by: Olev Kartau <daa0e368367f231b2eec38ece459024257643988@intel.com>

mythi/intel-iot-refkit,mythi/intel-iot-refkit,intel/intel-iot-refkit,intel/intel-iot-refkit,klihub/intel-iot-refkit,mythi/intel-iot-refkit,mythi/intel-iot-refkit,mythi/intel-iot-refkit,intel/intel-iot-refkit,intel/intel-iot-refkit,intel/intel-iot-refkit,klihub/intel-iot-refkit,intel/intel-iot-refkit,klihub/intel-iot-refkit,mythi/intel-iot-refkit,klihub/intel-iot-refkit,mythi/intel-iot-refkit,klihub/intel-iot-refkit,intel/intel-iot-refkit,klihub/intel-iot-refkit,klihub/intel-iot-refkit