we know that it's about content, simplify the option name
we know that it's about content, simplify the option name

arschmitz/jquery-mobile,arschmitz/jquery-mobile,arschmitz/uglymongrel-jquery-mobile,arschmitz/jquery-mobile,arschmitz/uglymongrel-jquery-mobile,hinaloe/jqm-demo-ja,arschmitz/uglymongrel-jquery-mobile,hinaloe/jqm-demo-ja,hinaloe/jqm-demo-ja