Fixes for the make pycharm script:
Fixes for the make pycharm script:

1. Escape $'s
2. Use root directory name as project name
3. Exclude some noisy directories

Testing Done:
$ cat .idea/incubator-aurora.iml

Reviewed at https://reviews.apache.org/r/27892/

medallia/aurora,apache/aurora,mschenck/aurora,crashlytics/aurora,rosmo/aurora,thinker0/aurora,shahankhatch/aurora,thinker0/aurora,protochron/aurora,wfarner/aurora,thinker0/aurora,rosmo/aurora,mschenck/aurora,rdelval/aurora,protochron/aurora,medallia/aurora,protochron/aurora,crashlytics/aurora,rdelval/aurora,apache/aurora,kidaa/aurora,shahankhatch/aurora,crashlytics/aurora,shahankhatch/aurora,apache/aurora,kidaa/aurora,thinker0/aurora,thinker0/aurora,medallia/aurora,protochron/aurora,medallia/aurora,mschenck/aurora,rdelval/aurora,kidaa/aurora,kidaa/aurora,mschenck/aurora,thinker0/aurora,rosmo/aurora,rosmo/aurora,medallia/aurora,kidaa/aurora,rdelval/aurora,apache/aurora,rosmo/aurora,wfarner/aurora,crashlytics/aurora,mschenck/aurora,wfarner/aurora,wfarner/aurora,shahankhatch/aurora,wfarner/aurora,rosmo/aurora,shahankhatch/aurora,apache/aurora,crashlytics/aurora,mschenck/aurora,wfarner/aurora,rdelval/aurora,crashlytics/aurora,medallia/aurora,protochron/aurora,apache/aurora,shahankhatch/aurora,rdelval/aurora,protochron/aurora,kidaa/aurora