Update docs
Update docs

* Update filename changes where appropriate (s/awx/ansible-tower/)
* Updates related to recent `setup_tarball` changes
* More updates needed to reflect current rpm and deb build process

wwitzel3/awx,snahelou/awx,snahelou/awx,wwitzel3/awx,wwitzel3/awx,snahelou/awx,wwitzel3/awx,snahelou/awx