Deeplink `/identity-verification*`, not `/identity_verification*`
Deeplink `/identity-verification*`, not `/identity_verification*`

- See this commit for more context:
ebdfa775597ba4f122e3512c5dce505316bc8b8b
- Slack thread with guidance on `-` versus `_`:
https://artsy.slack.com/archives/CA8SANW3W/p1582734582132900

Jira: https://artsyproduct.atlassian.net/browse/AUCT-906

artsy/artsy-eigen-web-association