short string optimization
short string optimization

Since the payload (the `Data` union) of the current implementation of `GenericValue` is `12 bytes` (32 bit) or `16 bytes` (64 bit) it could store `UTF8`-encoded strings up to `10` or `14` chars plus the `terminating zero` character plus the string length:
``` C++
    struct ShortString {
        enum { MaxSize = sizeof(GenericValue::String) / sizeof(Ch) - sizeof(unsigned char) };
        Ch str[MaxSize];
        unsigned char length;
    };  // at most as many bytes as "String" above => 12 bytes in 32-bit mode, 16 bytes in 64-bit mode

```

This is achieved by introducing additional `kInlineStrFlag` and `kShortStringFlag` flags. When setting a new string value in `SetStringRaw(s, alloc)` it is first checked if the string is short enough to fit into the `inline string buffer` and if so the given source string will be copied into the new `ShortString` target instead of allocating additional memory for it.

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