fix(start): save project name in package.json, not human-readable
fix(start): save project name in package.json, not human-readable

Fixes https://github.com/ionic-team/ionic-cli/issues/2394

driftyco/ionic-cli,driftyco/ionic-cli,driftyco/ionic-cli,ricardo-mello/ionic-cli,ricardo-mello/ionic-cli,ricardo-mello/ionic-cli