An online campaign by Woolworths has backfired spectacularly and led to accusations that the supermarket is trying to cash in on Anzac Day. Woolworths launched 'Fresh in our Memories' last week, inviting Australians to upload images  to remember those who fought for their country, which it then branded with its logo and a 'fresh in our memories' slogan. The supermarket has since been forced to halt the campaign it was branded 'disrespectful' and 'disgusting' by social media users who unleashed a barrage of memes poking fun at Woolworth's attempt to embrace Anzac Day. An online campaign for Woolworths has caused outrage on social media . 'Fresh in our Memories' was launched just last week in the lead up to the Anzac centenary . The campaign invites Aussies to create a profile picture and cover photo for their Facebook page, in memory of the men and women who have fought for their country . Customers took to Facebook and Twitter to vent their anger over the campaign. One appalled consumer threatened to boycott the store, writing on the Woolworths Facebook page: 'Hey Woolworths, my family did not fight and die in the wars for you to hijack the ANZAC tradition with that tasteless promo. Take it down now please or my money's going elsewhere.' The campaign was branded 'disrespectful' and 'disgusting' Supermarket customers took to Facebook and Twitter to vent their anger . The supermarket has been inundated with comments like this one . Another wrote: 'Your latest ANZAC campaign is absolutely disgusting. Trying to use the memory of our diggers for advertising is reprehensible! Pull the campaign and apologise!' The campaign unleashed a barrage of memes with social media, with many using leading political figures such as Prime Minister Tony Abbott, Kevin Rudd, John Howard and Jacqui Lambie to mock the supermarket. A spokeswoman for Woolworths told Daily Mail Australia on Tuesday night that 'Fresh in our Memories' is not a marketing strategy. 'It is a website designed in consultation with the RSL for people to share their photos, stories and memories,' she said. 'As one of Australia's largest employers, Woolworths has spent months collecting stories from our staff for the site. All profits from the sale of merchandise on the site goes to the RSL. 'We are proud to support the RSL and our diggers. Like all Australians, we pay our respects to service people past and present. 'Our small logo on the site is in line with other corporately sponsored Centenary of ANZAC activity.' Twitter was flooded with memes of the Woolworths campaign. Pictured is Prime Minister Tony Abbott . This meme shows former Australian prime minister Kevin Rudd . Other memes were of Bill Cosby (top right), Adolf Hitler (top left) and other well-known figures . The spokeswoman later confirmed the website had been taken down. 'The site was developed to give our staff and customers a place to put their stories to mark the Centenary of ANZAC,' she said. 'We regret that our branding on the picture generator has caused offense, this was clearly never our intention. Like many heritage Australian companies, we were marking our respect for ANZAC and our veterans. 'We continue to be proud supporters of the RSL and Camp Gallipoli in this important year and look forward to working with them into the future.'
The Woolworths 'Fresh in our Memories' campaign launched last week.
It invited customers to upload images to remember Australians who fought for their country.
The supermarket then added a Woolworths logo and slogan to the images.
Customers took to social media to mock the campaign and express their anger with what they saw as a marketing ploy by the company.
Woolworths has taken down the campaign and also denied that it was designed as a marketing strategy.