Enter the term 'CEO' into Google images and you'll be presented with a grid of smiling men in suits, most of them stock images, with a few snaps of Steve Jobs thrown in. Scroll down and you'll eventually find your first female face: none other than Barbie, 'CEO Barbie' to be precise, a doll which first appeared in the Eighties, dressed in a miniskirt and clutching a briefcase. The image of Barbie is the 96th result on the page, and ironically comes from a 2005 spoof article courtesy of The Onion that jokingly states 'women don't run companies'. Spot the stereotype! Barbie is the 96th image to come up on Google Images when you enter the search term 'CEO', after rows and rows of grinning suit-clad men . Several high-powered women, including women's right campaigner Chelsea Clinton, have re-tweeted the results of the search, which is being seen by many as a sad reflection on the general state of women in the workplace. Google, like other search engines, generates images based on a knot of complex algorithms related to file names and key words. The more 'popular' and relevant an image is, the higher up the ranks it will move. After Barbie, the next female - and the first human one - you'll find upon searching Google Images for 'CEO' doesn't pop up until several lines more of men, and is Jessica Herrin, CEO of a jewellery company called Stella & Dot. Incidentally, a new study from the University of Washington recently found that results like these are indeed contributing to gender bias, and perpetuating outdated views on women in the workplace. Shining example? The image (pictured) is of 'CEO Barbie', a doll which first appeared in the 80s, dressed in a miniskirt and clutching a briefcase . Noted: Chelsea Clinton was one of the many high-powered women to retweet the results of the search . The study concluded: 'Manipulated image search results could determine, on average, seven per cent of a study participant’s subsequent opinion about how many men and women work in a particular field.' Earlier this year, it was determined by the Professional Boards Forum’s BoardWatch that for the first time ever, the proportion of women on FTSE 500 boards in the UK had reached 20 per cent. Of the images returned by Google from a 'CEO' search, only 11 per cent were of women. And unlike most scenarios concerning gender inequality, nothing is to blame here but a set of internet algorithms. Funny side: One Twitter user deemed the phenomenon 'hilarious' In a nutshell: The Atlantic pointed out that Google Images' definition of a CEO was 'mostly white guys and Barbie' Misrepresentation: Others hinted that the results were woefully out-of-date .
Barbie is the 96th image to come up when the term 'CEO' is searched.
Most of the images depict suit-clad men.
New study found that results like these perpetuate gender bias.