by a 2 percent increase in pricing on sparkling beverages, and a 1 percent favorable impact due to foreign currency exchange fluctuations. 

The following table illustrates, on a percentage basis, the estimated impact of key factors resulting in the increase (decrease) in net operating revenues for each of our international and Bottling Investments operating segments 

Refer to the heading "Beverage Volume" above for additional information related to changes in our unit case and concentrate sales volume. 

The structural change in the Bottling Investments operating segment was primarily related to the sale of all our ownership interests in our Norwegian and Swedish bottling operations to New CCE on October 2, 2010. Refer to the heading "Structural Changes, Acquired Brands and New License Agreements" above. The structural change in the Latin America operating segment was related to the sale of 50 percent of our investment in Leão Junior, S.A. ("Leão Junior") during the third quarter of 2010. 

Price, product and geographic mix had a favorable 2 percent impact on our international and Bottling Investments net operating revenues. Price, product and geographic mix was impacted by a variety of factors and events including, but not limited to, the following: 

OurinternationalandBottlingInvestmentsoperatingsegments'resultswereunfavorablyimpactedbygeographicmixasaresultofgrowthinouremergingand developing markets. The revenue per unit sold in those markets is generally less than in developed markets; 

EurasiaandAfricawasfavorablyimpactedbypricemixasaresultofpricingincreasesinanumberofkey markets; 

Europe'spricemixwaseven,includinganegative1percentimpactasaresultofachangeinourconcentratepricingstrategyinGermanywithourconsolidated bottler; 

LatinAmericawasfavorablyimpactedbypricemixasaresultofpricingincreasesinanumberofkeymarkets.Also,stillbeveragesgrewfasterthansparklingbeverages in Latin America, bolstered by the strong performance of Del Valle; 

Pacificwasunfavorablyimpactedbygeographicmixduetothegrowthinemerginganddevelopingmarkets.Therevenueperunitsoldinthosemarketsisgenerallyless than in developed markets; 

PacificwasunfavorablyimpactedbychannelandproductmixduetotheearthquakeandtsunamithatdevastatednorthernandeasternJapanonMarch11,2011; and 

BottlingInvestmentswasfavorablyimpactedbypricemixasaresultofpricingincreasesinanumberofkeymarkets,includingChina,IndiaandLatin America. 



The favorable impact of foreign currency fluctuations increased net operating revenues for our international and Bottling Investments operating segments by 4 percent. The favorable impact of changes in foreign currency exchange rates was primarily due to a weaker U.S. dollar compared to certain other foreign currencies, including the euro, Japanese yen, Mexican peso, Brazilian real, British pound, South African rand and Australian dollar, which had a favorable impact on the Eurasia and Africa, Europe, Latin America, Pacific and Bottling Investments operating segments. Refer to the heading "Liquidity, Capital Resources and Financial Position — Foreign Exchange" below. 

Net Operating Revenues by Operating Segment 

Information about our net operating revenues by