to certain other foreign currencies, including the euro and Mexican peso, which had a favorable impact on our Europe, Latin America and Bottling Investments operating segments. Refer to the heading "Liquidity, Capital Resources and Financial Position — Foreign Exchange" below. 

Year Ended December 31, 2012, versus Year Ended December 31, 2011 

The Company's net operating revenues increased $1,475 million, or 3 percent. 

Refer to the heading "Beverage Volume" above for additional information related to changes in our unit case and concentrate sales volumes.

Refer to the heading "Structural Changes, Acquired Brands and New License Agreements" above for additional information related to the structural changes. 

Price, product and geographic mix had a favorable 1 percent impact on our consolidated net operating revenues. Price, product and geographic mix was impacted by a variety of factors and events including, but not limited to, the following: 

Ourconsolidatedresultswereunfavorablyimpactedbygeographicmixasaresultofgrowthinouremerginganddevelopingmarketswhicharerecoveringfromthe global recession at a quicker pace than our developed markets. The revenue per unit sold in our emerging markets is generally less than in developed markets; 

EurasiaandAfricawasfavorablyimpactedbypricemixasaresultofpricingincreasesinanumberofkeymarketsaswellasimprovedproduct mix; 

LatinAmericawasfavorablyimpactedasaresultofpriceincreasesacrossanumberofourkeymarkets; and 

NorthAmericawasfavorablyimpactedasaresultofpriceincreases,includingpositivepricingforsparkling beverages. 

The unfavorable impact of foreign currency fluctuations decreased our consolidated net operating revenues by 3 percent. The unfavorable impact of changes in foreign currency exchange rates was primarily due to a stronger U.S. dollar compared to certain foreign currencies, including the South African rand, British pound, euro, Brazilian real, Mexican peso, and Australian dollar, which impacted the Eurasia and Africa, Europe, Latin America, Pacific and Bottling Investments operating segments. The unfavorable impact of a stronger U.S. dollar compared to the currencies listed above was partially offset by the impact of a weaker U.S. dollar compared to certain other foreign currencies, including the Japanese yen, which had a favorable impact on our Pacific operating segment. Refer to the heading "Liquidity, Capital Resources and Financial Position — Foreign Exchange" below. 

The percentage contribution of each operating segment fluctuates over time due to net operating revenues in certain operating segments growing at

other operating segments. Net operating revenue growth rates are impacted by sales volume, structural changes, price and product/geographic mix,

fluctuations. The size and timing of structural changes are not consistent from period to period. As a result, anticipating the impact of such events on future net operating revenues, and other financial statement line items, usually is not possible. We expect structural changes to have an impact on our consolidated financial statements in future periods. 

Gross Profit Margin 

As a result of our finished goods operations, which