price increases and a favorable mix of higher priced products. 

Apparel revenue growth in North America was driven by higher demand in our Men’s Training category, reflecting the addition of the NFL licensed business, as well as Basketball, Women’s Training, and Running. Unit sales increased 9% while average selling price per unit increased 11%, largely driven by a favorable mix of higher priced products. 

North America EBIT increased faster than revenues due to gross margin expansion and selling and administrative expense leverage. Gross margin increased 50 basis points for fiscal 2013, reflecting the favorable impact of selling price increases, partially offset by higher product costs, an unfavorable mix of lower margin products, and royalties for the NFL business. Selling and administrative expenses increased versus fiscal 2012, though at a rate slower than revenues; the growth was largely driven by higher demand creation expense for the Olympics in the first quarter of fiscal 2013 as well as key product initiatives, including the NFL launch, and higher operating overhead costs to support the expansion of our DTC business and overall growth of the business. 

Western Europe 

Fiscal 2014 Compared to Fiscal 2013 

The ongoing implementation of the category offense in Western Europe yielded successful results in fiscal 2014. On a currency neutral basis, all territories in Western Europe reported revenue growth for fiscal 2014, except Italy and Iberia, which declined 7% and 1%, respectively. Revenues for the U.K. & Ireland and AGS (Austria, Germany, and Switzerland), our largest territories in Western Europe, increased 20% and 23%, respectively. On a category basis, revenue growth in fiscal 2014 was fueled by our Running, Football (Soccer), and Sportswear categories. The growth in DTC revenues for fiscal 2014 was driven by 17% growth in comparable store sales, rapid growth in online sales, and the addition of 19 net new stores. 

Constant currency footwear revenue growth in Western Europe reflected increases in every key category, most notably our Sportswear, Running, Football (Soccer), and Basketball categories. Unit sales in fiscal 2014 increased 11% and average selling price per pair increased 9%. The increase in average price per pair was primarily the result of price increases, a shift in mix to higher priced products, and lower discounts. 

The constant currency increase in Western Europe apparel revenues was due to increases in Football (Soccer), Running, and Women’s Training, partially offset by a decline in Sportswear. Unit sales increased 3% while average selling price per unit increased 4%, driven primarily by lower discounts on off- price closeout sales compared to the prior year. 

On a reported basis, Western Europe EBIT for fiscal 2014 grew at a faster rate than revenues as a result of a 150 basis point increase in gross margin and selling and administrative expense leverage. The gross margin increase was fueled by higher average selling prices, growth in our higher margin DTC business, lower discounts, and lower off-price mix, which more than offset unfavorable standard foreign currency exchange rates and higher product