LatinAmerica—favorablepricemixinallfourofthesegment'sbusinessunitsandtheimpactofinflationaryenvironmentsincertainmarkets; and 

AsiaPacific—unfavorablegeographic mix. 

The unfavorable impact of foreign currency fluctuations decreased our consolidated net operating revenues by 2 percent. The unfavorable impact of changes in foreign currency exchange rates was primarily due to a stronger U.S. dollar compared to certain other foreign currencies, including the South African rand, Mexican peso, Brazilian real, Australian dollar and Japanese yen, which had an unfavorable impact on our Eurasia and Africa, Latin America, Asia Pacific and Bottling Investments operating segments. The unfavorable impact of a stronger U.S. dollar compared to the currencies listed above was partially offset by the impact of a weaker U.S. dollar compared to certain other foreign currencies, including the euro and British pound, which had a favorable impact on our Europe and Bottling Investments operating segments. Refer to the heading "Liquidity, Capital Resources and Financial Position — Foreign Exchange" below. 

Net operating revenue growth rates are impacted by sales volume; structural changes; price, product and geographic mix; and foreign currency fluctuations. The size and timing of structural changes are not consistent from period to period. The impact of the Venezuelan Fair Price Law reduced our Latin America segment revenues by 5 percent in 2014. 

Refer to the heading "Beverage Volume" above for additional information related to changes in our unit case and concentrate sales volumes.

Refer to the heading "Structural Changes, Acquired Brands and Newly Licensed Brands" above for additional information related to the structural changes. 

Price, product and geographic mix had a favorable 1 percent impact on our consolidated net operating revenues. Price, product and geographic mix was impacted by a variety of factors and events including, but not limited to, the following: 

Consolidated—unfavorableimpactofgeographicmixasaresultofgrowthinouremerginganddevelopingmarketsexceedinggrowthinourdevelopedmarkets.Therevenueperunitsold in our emerging markets is generally less than in developed markets; 

EurasiaandAfrica—favorableimpactofpriceincreasesinanumberofkeymarketspartiallyoffsetbyunfavorablegeographic mix; 

Europe—favorableimpactasaresultofconsolidatinginnocentaswellaspriceincreasesincertain markets; 

LatinAmerica—favorableimpactasaresultofpricinginallofourbusinessunitsaswellasinflationaryenvironmentsincertainmarkets; and 

AsiaPacific—unfavorableimpactofgeographicmixaswellasshiftsinproductandpackagemixwithinindividual markets. 

The unfavorable impact of foreign currency fluctuations decreased our consolidated net operating revenues by 2 percent. The unfavorable impact of changes in foreign currency exchange rates was primarily due to a stronger U.S. dollar compared to certain other foreign currencies, including the South African rand, British pound, Brazilian real, Australian dollar and Japanese yen, which impacted the Eurasia and Africa, Europe, Latin America, Asia Pacific and Bottling Investments operating segments. The unfavorable impact of a stronger