the consumer through the Category Offense, we will continue to unlock growth and profitability around the world.



INNOVATION TO SERVE THE ATHLETE AND FUEL GROWTH

Throughout the year, our pace of innovation remained at an all-time high. In the last 12 months, NIKE introduced products that continuously raised the bar. The footwear highlights are many, but I’ll provide a snapshot. In Basketball, standouts included the LeBron 12 with Zoom Air technology, the Kobe X and the introduction of the Kyrie 1, the first signature shoe from this explosive young player. Running saw the redesigned Pegasus 31 and the Air Max 2015. The NIKE MetCon 1, a first of its kind high-intensity training shoe, offered just a hint at what’s to come in Men’s Training. And Global Football’s introduction of the Magista and the new Mercurial accelerated Flyknit technology, as we continue to identify disruptive technologies that deliver maximum performance with minimal environmental impact. Since its debut in 2012, NIKE’s Flyknit manufacturing process has reduced waste by nearly two million pounds – and this success has inspired us to engineer other new types of materials such as Flyweave, a strong yet lightweight weaving process we introduced in the Air Jordan XX9 and the KD8.



The year also saw many innovative products that drove our apparel business to new heights, including the NIKE Pro base layer collection and our NIKE Epic Lux tights. We continue to diversify one of our greatest apparel technologies, Dri-FIT, which is the adaptive foundation of everything from shirts to socks. Key Dri-FIT performance products introduced this year included NIKE Pro Hyperwarm, Running Dri-FIT Knit and the NIKE Pro Bra Collection.



It was an incredible year for the products that all athletes – elite and everyday – depend on to achieve their best.



A FUTURE ENABLED BY DIGITAL

Our consumers live in a digital world, and we’re focused on giving them what they want: easier access to product, more real-time feedback on their performance and a unified community for continued inspiration. Deeply personal and responsive, our digital ecosystem drives strong relationships, growing the NIKE+ community exponentially every year.



We are committed to driving growth by engaging all athletes, through online, in-store and live experiences. We build relationships with these consumers by maximizing the impact of our services, such as broadening access to the NIKE+ Running app through strategic partnerships to let runners connect via even more devices. And we’ve rolled out elevated NIKE+ Run Clubs in 20 cities around the world to offer runners more comprehensive programming and elite coaching. Similarly, we expanded our global reach by expanding our NIKE+ Training Club to 17 languages while adding sharing capabilities. All of these entry-points lead to serving the consumer through e-commerce. NIKE e-commerce revenue grew 55% in fiscal 2015 to over $1 billion, fueled by an expansion to new countries and supported by experience-enhancing infrastructure investments. We know when consumers shop online they want a seamless, personalized, premium experience – and we deliver it on NIKE.com. While we’re