<human>: James Ware (born June 20, 1957), better known by his ring name Koko B. Ware is a retired American professional wrestler who made his professional wrestling debut in 1978. He rose in popularity during the mid 1980s, while appearing in the World Wrestling Federation, where he was initially a strong mid-carder before he eventually became a jobber to the stars. Ware came to the ring with a blue-and-yellow macaw named Frankie, and would flap his arms like a bird while dancing before and after his matches. Before joining the WWF, Ware worked as a part of several tag teams, first with Bobby Eaton in Memphis and then later on with Norvell Austin as one half of the P.Y.T. Express in several promotions.

Koko spent his early days in the sport in the Mid-South, Georgia and other NWA territories. Early in his career, Koko Ware (as he was then known) did not find great success, learning the ropes and paying his dues both in Jerry Jarrett's Continental Wrestling Association and Nick Gulas' territory in the south.  It was not until late in 1980 that Koko's fortune changed when he participated in a battle royal to crown the first ever Mid-American Television Champion. The crowd favorite was Jimmy Valiant, who Koko accidentally knocked into Danny Davis and eliminated Valiant. Moments later, Koko dumped Davis to the floor and won his first title. After the match, Jimmy Valiant returned to the ring and beat Koko down. Koko's feud with Jimmy Valiant was quickly expanded to include the heel Tojo Yamamoto and Koko ally Tommy Rich. When Dutch Mantel returned to the CWA in early 1981 he quickly defeated Koko for the TV title making Koko's first run with the gold a short one.  Koko floundered until September 1981 when he was chosen to referee a Southern Heavyweight Championship title match between Jerry Lawler and "The Dream Machine". Ware unfairly counted Lawler out to give the Dream Machine the victory, a decision that did not sit well with Lawler nor the fans in Memphis. Koko quickly aligned himself with manager Jimmy Hart and his First Family and changed his name to Sweet Brown Sugar. Sugar never got the best of Lawler but did taste tag-team success alongside Steve Keirn and then with Bobby Eaton. Eaton & Sugar won the AWA Southern Tag Team Championship. CANNOTANSWER

Using a quote from the above article, answer the following question: What is Koko B. Ware famous for?
<bot>: Koko floundered until September 1981 when he was chosen to referee a Southern Heavyweight Championship title match between Jerry Lawler and "The Dream Machine".