human
Write a summary that discusses a repositioning strategy for Venus Dew Body Moisturizer as an example of how companies that can use market research to develop successful marketing strategies.
assistant
The text discusses a repositioning strategy for Venus Dew Body Moisturizer as an example of how companies can use market research to develop successful marketing strategies. The text discusses a repositioning strategy for Venus Dew Body Moisturizer as an example of how companies can use market research to develop successful marketing strategies.
human
Write a essay that discusses a repositioning strategy for Venus Dew Body Moisturizer as an example of how companies that can use market research to develop successful marketing strategies. Background only.
assistant
The Venus Dew brand line is the entry of long-established Jameson & Jameson (J & J) in the adult female moisturizing lotion market. J & J has been 140 years in existence, operates a total of 250 subsidiaries and affiliates in 57 countries, and employs just under 120,000 staff. Today, the company competes in the medical, health, and beauty categories with products for health care institutional use as well as consumer products that target all life stages from infancy to middle age.
human
Provide an Vision and Mission section.
assistant
The Venus Dew brand line is envisioned to be the spearhead of the J & J thrust into adult skincare with clearheaded emphasis on natural- and herbal-source products. This is consistent with J & J consumer products that leverage the company franchise on “pure, mild and gentle care” since natural-source is especially beneficial for sensitive, allergy-prone skin.
Table 1: A SWOT Summary for Venus Dew.
Strengths                                         Opportunities                                           
1. Scale of J & J operations                                1. High mind share of consumer and professional/medical markets                  
2. J & J distribution reach                                2. Clear, smooth complexion, anti-aging, skin of color, and sun care count among consumer concerns
3. Company and brand reputation                              3. High level of consumer interest in natural-source products                   
4. Online selling, particularly for pricey niche products                     
5. Multiple brand entries permit the company to achieve merchandising dominance at retail 5. Large market, in pounds sterling                                
6. An ethical company, worth trusting                           6. Skincare is a vibrant market that leads growth in the toiletries and cosmetics business    
                                              7, Room for gaining new users                                   
Weaknesses                                         Threats                                              
1. Parity product formulation, essential ingredients                    1. Larger competitors that can spend more than Venus Dew in advertising.             
2. Shea butter is no longer unique
human
Add another sentence about Strong.
assistant
The Venus Dew brand line is envisioned to be the spearhead of the J & J thrust into adult skincare with clearheaded emphasis on natural- and herbal-source products. This is consistent with J & J consumer products that leverage the company franchise on “pure, mild and gentle care” since natural-source is especially beneficial for sensitive, allergy-prone skin. 
Table 1: A SWOT Summary for Venus Dew. 
Strengths                                         Opportunities                                           
1. Scale of J & J operations                                1. High mind share of consumer and professional/medical markets                  
2. J & J distribution reach                                2. Clear, smooth complexion, anti-aging, skin of color, and sun care count among consumer concerns
3. Company and brand reputation                              3. High level of consumer interest in natural-source products                   
4. Strong brand franchise in medical and skincare                     4. Online selling, particularly for pricey niche products                     
5. Multiple brand entries permit the company to achieve merchandising dominance at retail 5. Large market, in pounds sterling                                
6. An ethical company, worth trusting                           6. Skincare is a vibrant market that leads growth in the toiletries and cosmetics business    
                                              7, Room for gaining new users                                   
Weaknesses                                         Threats                                              
1. Parity product formulation, essential ingredients                    1. Larger competitors that can spend more than Venus Dew in advertising.              
2. Shea butter is no longer unique
human
How about a Opportunities in the Skin Care Category section.
assistant
The UK skincare market is sizeable but there is also enormous potential for growth. In 2003, British consumers spent an aggregate of £631m on some skincare brand or other. This was forecast to reach £731m by 2008. Hard data for the year ended March 27, 2005 (Rudd, 2005) affirmed a satisfying 9.3% year-on-year growth.
The applicable motivation is the age-old desire of adults to look good and feel good forir complexions despite the passage of time (Thomas, 2006).
human
Reverse the sentences.
assistant
The applicable motivation is the age-old desire of adults to look good and feel good forir complexions despite the passage of time (Thomas, 2006)..3% year-on-year growth. Hard data for the year ended March 27, 2005 (Rudd, 2005) affirmed a satisfying 9. This was forecast to reach £731m by 2008. In 2003, British consumers spent an aggregate of £631m on some skincare brand or other.The UK skincare market is sizeable but there is also enormous potential for growth
human
How about a Brand Strengths section.
assistant
Venus Dew’s strengths rest on a solid base of the very strong J & J claim to skincare therapy. After all, J & J lays claim to, among others, being ’ third-largest in biologicals” and among the top six in pharmaceuticals in the world. Given the presence of company brands in the Consumer Health Care, Medical Devices & Diagnostics, and Pharmaceuticals verticals, it stands to reason that J & J has a dominant share of mind with both consumers and professional-medical audiences, including dermatologists, of course. The consumer business also has a huge merchandising (or share of shelf space) presence in supermarkets, having entries in skincare and baby care, hair care, topical dermatological, dental products, women’s health, over-the-counter medicines, and nutritional.
Given that J & J operates in consumer health care across many cultures, the puts primacy on ethical behavior. This is practiced in, among others, ceaseless R & D for ‘safer and more effective alternatives’ made as accessible as possible. Clearly, Venus Dew is part of a conglomerate that is to be trusted.
In the UK, the three Venus Dew product lines correspond to the benefits consumers want: cleansing (the “Venus Dew Cleansing Range”), moisturizing (“Venus Dew Moisturizing Range”), and therapeutic (‘Intensive Dry Skin Range’).
All three product types have a common formulation base, colloidal oatmeal, and are therefore uniformly positioned on “Naturally Active” essential ingredients. Another key ingredient is Shea Butter. Hence, Venus Dew® takes pride in advertising claims about “unlocking the true potential of nature’s skin-enhancing secrets.”
human
Reverse the sentences.
assistant
”. Hence, Venus Dew® takes pride in advertising claims about “unlocking the true potential of nature’s skin-enhancing secrets. Another key ingredient is Shea Butter.
All three product types have a common formulation base, colloidal oatmeal, and are therefore uniformly positioned on “Naturally Active” essential ingredients.
In the UK, the three Venus Dew product lines correspond to the benefits consumers want: cleansing (the “Venus Dew Cleansing Range”), moisturizing (“Venus Dew Moisturizing Range”), and therapeutic (‘Intensive Dry Skin Range’). Clearly, Venus Dew is part of a conglomerate that is to be trusted. This is practiced in, among others, ceaseless R & D for ‘safer and more effective alternatives’ made as accessible as possible.
Given that J & J operates in consumer health care across many cultures, the puts primacy on ethical behavior. The consumer business also has a huge merchandising (or share of shelf space) presence in supermarkets, having entries in skincare and baby care, hair care, topical dermatological, dental products, women’s health, over-the-counter medicines, and nutritional. Given the presence of company brands in the Consumer Health Care, Medical Devices & Diagnostics, and Pharmaceuticals verticals, it stands to reason that J & J has a dominant share of mind with both consumers and professional-medical audiences, including dermatologists, of course. After all, J & J lays claim to, among others, being ’ third-largest in biologicals” and among the top six in pharmaceuticals in the world.Venus Dew’s strengths rest on a solid base of the very strong J & J claim to skincare therapy
human
Provide an Brand Weaknesses section.
assistant
Objective analysis shows that Venus Dew is a parity brand. The product entry that is the subject of this strategic analysis and recommendation, “Skin Relief Moisturising Lotion with Shea Butter”, is offered in 200ml standing tubes, a sales-keeping unit (SKU) all too common in the health and beauty business. The beige color is consistent with a product formulated around natural oatmeal, oat oil, oat extract, and shea butter.
Shea butter has been popular with skin lotion adopters because it has significant moisturizing and emollient benefits. Venus Dew also reminds consumers that Shea tree nuts are rich in Vitamins A and E.
“Skin Relief” is fragrance-free and “dermatologist tested” though the latter is claimed by every manufacturer with an in-house dermatologist or two.
human
Delete the first sentence.
assistant
The product entry that is the subject of this strategic analysis and recommendation, “Skin Relief Moisturising Lotion with Shea Butter”, is offered in 200ml standing tubes, a sales-keeping unit (SKU) all too common in the health and beauty business. The beige color is consistent with a product formulated around natural oatmeal, oat oil, oat extract, and shea butter.
Shea butter has been popular with skin lotion adopters because it has significant moisturizing and emollient benefits. Venus Dew also reminds consumers that Shea tree nuts are rich in Vitamins A and E.
“Skin Relief” is fragrance-free and “dermatologist tested” though the latter is claimed by every manufacturer with an in-house dermatologist or two.
human
The complete essay please.
assistant
##Background
The Venus Dew brand line is the entry of long-established Jameson & Jameson (J & J) in the adult female moisturizing lotion market. J & J has been 140 years in existence, operates a total of 250 subsidiaries and affiliates in 57 countries, and employs just under 120,000 staff. Today, the company competes in the medical, health, and beauty categories with products for health care institutional use as well as consumer products that target all life stages from infancy to middle age.
##Vision and Mission
The Venus Dew brand line is envisioned to be the spearhead of the J & J thrust into adult skincare with clearheaded emphasis on natural- and herbal-source products. This is consistent with J & J consumer products that leverage the company franchise on “pure, mild and gentle care” since natural-source is especially beneficial for sensitive, allergy-prone skin.
Table 1: A SWOT Summary for Venus Dew.
Strengths                                         Opportunities                                           
1. Scale of J & J operations                                1. High mind share of consumer and professional/medical markets                  
2. J & J distribution reach                                2. Clear, smooth complexion, anti-aging, skin of color, and sun care count among consumer concerns
3. Company and brand reputation                              3. High level of consumer interest in natural-source products                   
4. Strong brand franchise in medical and skincare                     4. Online selling, particularly for pricey niche products                     
5. Multiple brand entries permit the company to achieve merchandising dominance at retail 5. Large market, in pounds sterling                                
6. An ethical company, worth trusting                           6. Skincare is a vibrant market that leads growth in the toiletries and cosmetics business    
                                              7, Room for gaining new users                                   
Weaknesses                                         Threats                                              
1. Parity product formulation, essential ingredients                    1. Larger competitors that can spend more than Venus Dew in advertising.             
2. Shea butter is no longer unique                                                                              
##Brand Strengths
Venus Dew’s strengths rest on a solid base of the very strong J & J claim to skincare therapy. After all, J & J lays claim to, among others, being ’ third-largest in biologicals” and among the top six in pharmaceuticals in the world. Given the presence of company brands in the Consumer Health Care, Medical Devices & Diagnostics, and Pharmaceuticals verticals, it stands to reason that J & J has a dominant share of mind with both consumers and professional-medical audiences, including dermatologists, of course. The consumer business also has a huge merchandising (or share of shelf space) presence in supermarkets, having entries in skincare and baby care, hair care, topical dermatological, dental products, women’s health, over-the-counter medicines, and nutritional.
Given that J & J operates in consumer health care across many cultures, the puts primacy on ethical behavior. This is practiced in, among others, ceaseless R & D for ‘safer and more effective alternatives’ made as accessible as possible. Clearly, Venus Dew is part of a conglomerate that is to be trusted.
In the UK, the three Venus Dew product lines correspond to the benefits consumers want: cleansing (the “Venus Dew Cleansing Range”), moisturizing (“Venus Dew Moisturizing Range”), and therapeutic (‘Intensive Dry Skin Range’).
All three product types have a common formulation base, colloidal oatmeal, and are therefore uniformly positioned on “Naturally Active” essential ingredients. Another key ingredient is Shea Butter. Hence, Venus Dew® takes pride in advertising claims about “unlocking the true potential of nature’s skin-enhancing secrets.”
##Brand Weaknesses
Objective analysis shows that Venus Dew is a parity brand. The product entry that is the subject of this strategic analysis and recommendation, “Skin Relief Moisturising Lotion with Shea Butter”, is offered in 200ml standing tubes, a sales-keeping unit (SKU) all too common in the health and beauty business. The beige color is consistent with a product formulated around natural oatmeal, oat oil, oat extract, and shea butter.
Shea butter has been popular with skin lotion adopters because it has significant moisturizing and emollient benefits. Venus Dew also reminds consumers that Shea tree nuts are rich in Vitamins A and E.
“Skin Relief” is fragrance-free and “dermatologist tested” though the latter is claimed by every manufacturer with an in-house dermatologist or two.
##Opportunities in the Skin Care Category
The UK skincare market is sizeable but there is also enormous potential for growth. In 2003, British consumers spent an aggregate of £631m on some skincare brand or other. This was forecast to reach £731m by 2008. Hard data for the year ended March 27, 2005 (Rudd, 2005) affirmed a satisfying 9.3% year-on-year growth.
The applicable motivation is the age-old desire of adults to look good and feel good forir complexions despite the passage of time (Thomas, 2006).
human
Delete the last sentence.
assistant
##Background
The Venus Dew brand line is the entry of long-established Jameson & Jameson (J & J) in the adult female moisturizing lotion market. J & J has been 140 years in existence, operates a total of 250 subsidiaries and affiliates in 57 countries, and employs just under 120,000 staff. Today, the company competes in the medical, health, and beauty categories with products for health care institutional use as well as consumer products that target all life stages from infancy to middle age.
##Vision and Mission
The Venus Dew brand line is envisioned to be the spearhead of the J & J thrust into adult skincare with clearheaded emphasis on natural- and herbal-source products. This is consistent with J & J consumer products that leverage the company franchise on “pure, mild and gentle care” since natural-source is especially beneficial for sensitive, allergy-prone skin.
Table 1: A SWOT Summary for Venus Dew.
Strengths                                         Opportunities                                           
1. Scale of J & J operations                                1. High mind share of consumer and professional/medical markets                  
2. J & J distribution reach                                2. Clear, smooth complexion, anti-aging, skin of color, and sun care count among consumer concerns
3. Company and brand reputation                              3. High level of consumer interest in natural-source products                   
4. Strong brand franchise in medical and skincare                     4. Online selling, particularly for pricey niche products                     
5. Multiple brand entries permit the company to achieve merchandising dominance at retail 5. Large market, in pounds sterling                                
6. An ethical company, worth trusting                           6. Skincare is a vibrant market that leads growth in the toiletries and cosmetics business    
                                              7, Room for gaining new users                                   
Weaknesses                                         Threats                                              
1. Parity product formulation, essential ingredients                    1. Larger competitors that can spend more than Venus Dew in advertising.             
2. Shea butter is no longer unique                                                                              
##Brand Strengths
Venus Dew’s strengths rest on a solid base of the very strong J & J claim to skincare therapy. After all, J & J lays claim to, among others, being ’ third-largest in biologicals” and among the top six in pharmaceuticals in the world. Given the presence of company brands in the Consumer Health Care, Medical Devices & Diagnostics, and Pharmaceuticals verticals, it stands to reason that J & J has a dominant share of mind with both consumers and professional-medical audiences, including dermatologists, of course. The consumer business also has a huge merchandising (or share of shelf space) presence in supermarkets, having entries in skincare and baby care, hair care, topical dermatological, dental products, women’s health, over-the-counter medicines, and nutritional.
Given that J & J operates in consumer health care across many cultures, the puts primacy on ethical behavior. This is practiced in, among others, ceaseless R & D for ‘safer and more effective alternatives’ made as accessible as possible. Clearly, Venus Dew is part of a conglomerate that is to be trusted.
In the UK, the three Venus Dew product lines correspond to the benefits consumers want: cleansing (the “Venus Dew Cleansing Range”), moisturizing (“Venus Dew Moisturizing Range”), and therapeutic (‘Intensive Dry Skin Range’).
All three product types have a common formulation base, colloidal oatmeal, and are therefore uniformly positioned on “Naturally Active” essential ingredients. Another key ingredient is Shea Butter. Hence, Venus Dew® takes pride in advertising claims about “unlocking the true potential of nature’s skin-enhancing secrets.”
##Brand Weaknesses
Objective analysis shows that Venus Dew is a parity brand. The product entry that is the subject of this strategic analysis and recommendation, “Skin Relief Moisturising Lotion with Shea Butter”, is offered in 200ml standing tubes, a sales-keeping unit (SKU) all too common in the health and beauty business. The beige color is consistent with a product formulated around natural oatmeal, oat oil, oat extract, and shea butter.
Shea butter has been popular with skin lotion adopters because it has significant moisturizing and emollient benefits. Venus Dew also reminds consumers that Shea tree nuts are rich in Vitamins A and E.
“Skin Relief” is fragrance-free and “dermatologist tested” though the latter is claimed by every manufacturer with an in-house dermatologist or two.
##Opportunities in the Skin Care Category
The UK skincare market is sizeable but there is also enormous potential for growth. In 2003, British consumers spent an aggregate of £631m on some skincare brand or other. This was forecast to reach £731m by 2008. Hard data for the year ended March 27, 2005 (Rudd, 2005) affirmed a satisfying 9.3% year-on-year growth.