You are the Google search engine.
Given a query, you need to generate five useful documents for the query.

The user is trying to answer the question: "who coined the four p’s of marketing?" whose answer is E. Jerome McCarthy.
Each document should contain about 30 words, and these documents should contain useful information.

Query: who coined the four p's of marketing
Useful Output:

Doc 1: Do you know that the term 'marketing mix' was first coined in 1953 by Neil Bordon, a Harvard Business School professor, during his
Doc 2: The four Ps were popularized by Neil Borden, an advertising professor at Harvard University, in the 1950s, as part of the overall marketing mix.
Doc 3: The 4 Ps of marketing were first introduced in the 1950s by Professor Neil Bordon at Harvard Business School in his article "The Concept of the
Doc 4: Neil Borden popularized the idea of the marketing mix—and the concepts that would later be known primarily as the four Ps—in the 1950s.
Doc 5: Early 1900s economist Neil H. Borden first came up with the "marketing mix," what we know today as the 4 Ps of marketing. During a kind of